Get Involved with the AMI

Members guide the priorities of the AMI through an elected National Board of Directors and State Councils, ensuring representation for professional marketers and their changing needs.

The Institute’s record of service to the marketing profession goes all the way back to our origin in 1933. Over the intervening years, we have continually evolved to meet the changing needs of marketers, delivering services to help members maximise their professional growth.

The Institute’s leadership role in advancing the marketing profession has resulted in the emergence of Certified Practising Marketer (CPM) accreditation as a practising benchmark, the establishment of a Code of Professional Conduct, and the move towards defined practising standards for marketers and marketing metrics for organisations.

Members guide the priorities of the Institute through elected State Councils and a National Board of Directors, ensuring representation for every state at the national level.

The following activities are a number of ways you can get involved with the Institute.

State Committees (SCs)

State Committees can provide great assistance through their local networks to facilitate our representation to prospective individual and corporate members. Councillors may also be involved on subcommittees, in addition to serving on Committee. You can get involved in a State Committee, by filling out an application form here.

State Advisory Committees are a responsibility of the CEO and National Event Manager and are chaired by either the State Event Manager or a nominated chair. These committees work with the CEO and management and are accountable for the following:

  • To assist in the development of local events/programs
  • To understand trends by market
  • To engage Members and promote AMI
  • To agree to support (and where relevant potentially join strategic committees
  • To notify speakers
  • To attend events
  • To elect a chair

Committee’s contribution to the Institute:

  • Ensuring the Committee is conducted with good governance;
  • Managing Committee’s financial affairs diligently and overseeing matters referred from the national board;
  • Monitoring trends and opportunities for the Institute;
  • By participation in the relevant committee structure e.g., presidents meetings, emerging marketers, events etc.

Other areas that State Committees can assist include:

  • Networking with members and prospective members at state events and conferences
  • Careers or membership presentations to students and academic staff
  • Liaising with educational bodies and promoting the role of the Institute
  • Reviewing working papers
  • Providing guidance (and mentoring) to the Emerging Marketers Committee
  • Involvement in Special Interest Groups


Given today’s highly competitive environment, joining your professional association gives you access to marketing and your future employers. Membership of the Institute is an indication to potential employers of your commitment to a career in marketing.

By developing your marketing capabilities and your professional contacts, you are increasing your competitive advantage in your chosen career.

For further information or to apply for membership please go to the Students and Young Professionals page.

Emerging Marketers Mentoring Program

Benefits for mentees

  • Access to a senior marketer who can provide professional guidance and support
  • Networking opportunities with peers and senior marketers
  • Advice during the developmental stages of your marketing career
  • New skills to advance to the next level of your career

Benefits for mentors

Senior marketers have a wealth of knowledge and experience to offer emerging marketers about the realities of marketing in today’s environment. Your participation will provide you with:

  • Qualifying hours towards maintaining your Certified Practising Marketer (CPM) status
  • Networking opportunities across different industries
  • Access to up-and-coming talent
  • The challenge and excitement of working with a passionate emerging marketer

For further information please go to the Emerging Marketers Mentoring Program.


Marketing Update Newsletter

Marketing Update is the national newsletter of the Australian Marketing Institute and is distributed to our members six times a year (bi-monthly). The Institute encourages the submission of articles from members for the Member Say columns that would be of interest to the readership of our Marketing Update newsletter.

If you would like to share your thoughts with fellow marketers on marketing insights or trends, a marketing campaign conducted by your organisation, or your own marketing experiences then the Institute would welcome those contributions.


National Board of Directors

The board is responsible for governing the AMI, providing direction to management by determining the long-range mission and goals of the association, establishing AMI policies and procedures, monitoring finances and approving budgets.
AMI Directors are appointed by our members to act on their behalf in being responsible for AMI’s overall business performance and compliance.

Member Directors are elected to the Board for a period of 3 years in accordance with AMI Constitution Rule 60.1, and at the end of their term will be eligible for re-election. As per Rule 62 of the Constitution, five Member Directors are elected to the initial Board. The number of Directors must be not less than 5 and no more than 11, consisting of 5 Member Directors elected by the members and up to 6 Co-opted Directors appointed by the Board.

Therefore, Directors have an individual responsibility to ensure that the Board is undertaking its responsibilities as set out in its Constitution. Directors need to ensure that the Board is providing:

  • leadership to the organisation, particularly in the areas of ethics and culture;
  • a clear and appropriate strategic direction;
  • accountability to key stakeholders, particularly shareholders;
  • oversight of policies;
  • oversight   of  all  control  and  accountability   systems   including   all  financial operations and solvency, risk management and compliance;
  • an effective Management team and appropriate personnel policies; and
  • timely and effective decisions on matters reserved to it.
Directors operate within a complex and rapidly evolving environment. They are responsible for establishing an appropriate system of corporate governance, having due regard to the reasonable expectations of members, the law, regulators and other stakeholders. They must also ensure the business develops and implements a suitable strategy for successful attainment of members’ objectives in the current physical, economic, political, regulatory, technological and competitive environments.
For further information please contact the Australian Marketing Institute on:
02 8256 1654 or