Our Purpose

The AMI’s core purpose is to support progress in the careers of our members and advance the marketing profession.

In order to achieve this, the AMI will:

  • Promote and advocate the status and interests of our members and the profession.
  • Build the status and professionalism of members through our Certified Practicing Marketer (CPM) designation.
  • Foster member collaboration and networking.
  • Provide access to professional development opportunities, including knowledge sharing, content and thought leadership.
  • Work collaboratively with marketing academia, including course accreditation.
  • Set and maintain professional standards of members through the Code of Conduct.
  • Celebrate marketing excellence through our Awards Program.