AMI Marketing Expert (AME) Microcredential

 

Turn your existing marketing skills into a nationally recognised credential!

The Marketing discipline is both diverse and rapidly-evolving. Being a marketing professional requires you to have a range of skills from technical knowledge to soft-skills and leadership. The marketing sector is a highly competitive industry, filled with many talented marketing professionals seeking jobs and trying to differentiate their businesses. More than ever before it is important to set yourself apart in a crowded market.

 

What is the AMI Marketing Expert microcredential?

The AME microcredential provides marketers with an opportunity to strengthen their professional brand with an Australian recognised marketing certification in a range of skills. AME offers a new way to recognise the skills and knowledge that you already have through your current work experience and on the job training.

Today’s marketers have to navigate an ever-changing landscape of tools, channels, and strategies to be successful. No matter your area of specialisation, the AME certification will provide you with industry-validated recognition of your skills.

The AME microcredential provides recognition of a marketers’ core technical knowledge in areas such as digital and data-driven marketing; content and creative marketing as well as customer experience.

How does AME microcredential work?

Developed in collaboration with Deakin University and DeakinCo., the AME microcredential is underpinned by industry expert validation. Professional practice credentials – aligned to international qualification and industry frameworks – provides you with the opportunity to validate your skills across five pillars of marketing.

The AME microcredential is process is designed to be straightforward. You don’t need to sit an exam or attend any classes to demonstrate your chosen skill. Instead, AME is about recognising the skills you already have through an evidence-based assessment.

Candidates take between 8 and 10 hours to complete the submission. We allow 6 to 8 weeks in total for a candidate to complete the certification, including skills assessment by a partner institution.

The AME Microcredentialling Process

To obtain an AME microcredential, the applicant must validate their skills through a Deakin Professional practice credential.
Please choose your specialisation from one of the 5 choices below.

Data-driven Marketing

Data-driven marketing is the ability to transform consumer data into marketing insights to optimise the results of marketing investment. From Foundation to Masters-aligned, the credential levels offer clear development pathways backed by robust evidence.

Select the right Deakin University credential level.

Digital Marketing

Digital marketing is to build relationships between brands and consumers through digital mediums. From Foundation to Masters-aligned, the credential levels offer clear development pathways backed by robust evidence.

Select the right Deakin University credential level. 

Content Marketing

Content marketing is the ability to create and deliver relevant and consistent content to engage with specific audiences. From Foundation to Masters-aligned, the credential levels offer clear development pathways backed by robust evidence.

Select the right Deakin University credential level.

 

Creative Marketing

Creative marketing is the ability to generate innovative ideas that are relevant to target audiences and differentiating in the marketplace to drive results. From Foundation to Masters-aligned, the credential levels offer development pathways backed by robust evidence.

Select the right Deakin University credential level.

Customer Experience

The Customer experience credential is essential to promote your ability to truly understand your customer needs and put them first to improve your company’s bottom line. From Foundation to Masters-aligned, the credential levels offer clear development pathways.

Select the right Deakin University credential level.

Current AME Certified Marketers

These inaugural AME certification applicants are about to start the process to become certified in their area of specialisation.

With a vast pool of marketing talent emerging through both traditional and non-traditional pathways, the challenge facing many organisations today is how to identify highly-skilled and competent marketers who can deliver commercial results. The AME program provides a great opportunity for proficient marketers to have their capabilities benchmarked by independent industry experts, delivering confidence to businesses by making it easier to identify practitioners that excel against progressive global marketing standards.

Nina Christian

Founder & Lead Marketer, Braveda

Marketing is the sustenance that companies of all shapes and sizes rely on not just to survive, but to thrive. It’s is one of the deciding factors behind a company’s growth trajectory. The AME program is a fantastic initiative that will help businesses identify and work with Australia’s best marketers to ensure they can continue pushing their boundaries and reach their full potential, while also providing Australia’s marketing community with another avenue for recognition for their expertise and ability to continuously drive performance.

Michael Laps

Co-Founder & Strategy Director, Yoghurt Digital