2020 AMI AWARDS FOR MARKETING EXCELLENCE

PROMOTING MARKETING EXCELLENCE

RECOGNISE | EXPRIENCE | CELEBRATE

MARKETERS

Submissions are open to all individuals, agencies and organisations regardless of the industry or sector you operate in. Rather than offering industry specific categories, entrants are encouraged to enter award categories most relevant to the nature of their entry.

SPONSORS

If you would like to partner with AMI or become a Marketing Excellence Showcase sponsor, contact Camelia Vasile by email camelia.vasile@ami.org.au. Click here for information about sponsorship and partnership opportunities or download our Sponsorship & Partnership Prospectus.

PROMOTING EXCELLENCE IN THE MARKETING COMMUNITY SINCE 1982. 

2020 AMI AWARDS FOR MARKETING EXCELLENCE 

As the most established and respected Marketing Awards in Australia, the AMI Awards for Marketing Excellence recognise excellence and innovative practice from trail-blazing marketers. It’s a new decade. A new opportunity. Welcome to the new era of marketing in Australia.

AMI AWARDS FOR MARKETING EXCELLENCE

Recognising excellence and innovative practice from trail-blazing marketers.

GET INVOLVED AS A SPONSOR

Enhance the positioning of your brand through association with the best of the best in the industry.

AMI MARKETING EXCELLENCE GALA

Recognising and celebrating excellence at the Marketing Excellence Awards Ceremony and Gala.

AWARD-WRITING WORKSHOP

Learn the tricks and tips from an award-winning marketer and copywriter so you can impress the judges and prove why you should be a winner.

KEY DATES

Explore the 2020 AMI Marketing Excellence Showcase key dates for submissions, workshops, webinars, state events, finalist announcements, awards ceremony and gala.

AWARDS CRITERIA

The judging criteria reflects developments in marketing theory and practice and the growing appreciation of the critical role of marketing as a vital source of value creation.

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Supporting regional communities

As part the 2020 AMI Marketing Excellence Showcase, AMI is partnering with the Foundation for Rural and Regional Renewal (FRRR) to support regional communities affected by the devastating fires, continuing drought, and the string of recent natural disasters in Australia.

Evolution of Marketing

The AMI Awards have evolved over the years in response to new development theory and practice to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for a business. 

Inclusive Awards Categories

This year, there are 18 campaign categories and 9 special categories. Submissions are open to any organisation regardless of the industry or sector you operate in. Rather than offering industry specific categories, entrants are encouraged to enter award categories most relevant to the nature of their entry.

ABOUT THE 

2020 AMI MARKETING EXCELLENCE SHOWCASE

The profession of marketing is evolving rapidly. 

As your industry body, our vision is to help our members keep up, be successful and demonstrate the strategic power that marketing plays in the business world today. The annual Australian Marketing Institute Awards for Marketing Excellence are presented to organisations and marketers who have achieved excellence and success from innovative and effective marketing.

This is why we’ve relaunched the program as the 2020 Marketing Excellence Showcase.

Why? To provide a platform for you to drive marketing forward into the new decade and be recognised for excellence in the marketing community. As the most established and respected Marketing Awards in Australia, the AMI Marketing Excellence Showcase provides the opportunity to promote, experience, recognise and celebrate excellence in the marketing community.

ELIGIBILITY

Entries are invited from all persons and organisations irrespective of turnover, industry or location. The entry must have been active within the period of 1 January 2019 to 30 April 2020.

Category descriptions are listed on the Awards platform, please log in to view descriptions on each category.

Applications submitted for work prepared for a client or by a third party must be authorised by that party – click here to download the Client Authorisation Form. Awards will be presented to the organisation or person named in the entry form.

ENTRY COST

AMI Member Submission – $390 (inc GST)
AMI Member – CPM Submission – $310 (inc GST)
AMI Member – Future Leader Submission – $250 (inc GST)
AMI Member – Emerging Marketer Submission – $250 (inc GST)
AMI Member – Student Achievement Submission – $150 (inc GST)
*Includes a complimentary ticket per entry to the Experience Marketing Excellence events and discounts to the Marketing Excellence Gala
Non Member Submission – $595 (inc GST)
Non Member – Future Leader Submission – $350 (inc GST)
Non Member – Emerging Marketer Submission – $350 (inc GST)
Non Member – Student Achievement Submission – $200 (inc GST)
*Includes discounted entry to the Experience Marketing Excellence events and the Marketing Excellence Gala 

Early bird is available for submissions paid on or before 5pm (AEST) 28th February 2020.
Early Bird AMI Member – $300 (inc GST)
*Includes a complimentary ticket per entry to the State based finalist event
Early Bird Non Member – $495 (inc GST)
*Includes discounted entry to the Experience Marketing Excellence events and the Marketing Excellence Gala

To take advantage of the early bird offer you will need to submit your award entry but there is still time to perfect your submission! You will be able to make changes to your entry until the 11th May 2020.
We recommend putting place holders in your submission to take advantage of early bird, just don’t forget to put real information in your entry before entries close.

A late fee of $125 (inc GST) will apply to entries paid after 5pm (AEST) 28th May 2020.

CAMPAIGN CATEGORY SUBMISSION WEIGHTING

Categories are open to both B2C and B2B entrants. Judges will consider the merits of each entry taking into consideration that metrics and success factors differ between B2C and B2B marketing programs. Judges will consider the linkage between strategy, execution and outcomes achieved.

Each nomination will be judged against the following criteria – for all categories:

  • The extent to which the person, team or project has reflected the intent expressed in the category descriptor
  • That entries show a clear alignment between the situational analysis, strategy, actions undertaken and outcomes achieved (against set goals and objectives). Judges will allocate scores across these dimensions.
  • Evidence of commercial benefits to business and/or social impact; return on marketing expenditure and/or degree of social change
  • Action-ability of results, including clarity of recommendations, relevance and feasibility of marketing initiatives
  • Ethical practices

The Issue – 10%
maximum 200 words

The Solution – 40%
maximum 1000 words

The Result – 40%
maximum 750 words

Additional Benefits – 10%
maximum 250 words

Additional information to support your entry, such as videos, images etc are strongly encouraged.

 

SPECIAL CATEGORY SUBMISSION WEIGHTING

Each Special Category has it’s own set of criteria and we recommend looking at the category description to determine what the judges will be looking for.

CREATING YOUR ENTRY
  • Read the Terms & Conditions
  • Read the Entry Criteria and Weighting guides on previous tabs
  • Read the category descriptors on the Awards page when you log in
  • Collect evidence of research, implementation strategies, evaluations and key outcomes
  • Craft your entry based on the weighting guide and category requirements
  • Upload your organisations logo and campaign image
  • Upload any additional links, graphics or documents to support your entry
  • Complete a Client Authorisation Form and upload it to the platform 
  • Complete the details of who will be collecting the award if you win
  • Complete information for trophy/certificate
  • Review your entry
  • Submit – make payment to ensure your entry will be judged
  • You will still be able to amend your entry until 11th May 2020
  • Good luck!
CLIENT AUTHORITISATION FORM

If you would like to make an awards submission on behalf of someone else, please complete a Client Authoritisation Form and upload the form with your submission.

AWARDING PROCESS

Experience Marketing Excellence

State events will be held throughout July and August where the national finalists for each state will be announced, state winners will be announced at the Marketing Excellence Gala on the 15th October 2020.

Awards Ceremony

A ceremony will be held prior to the Marketing Excellence Gala Dinner held at Dolton House, Jones Bay Wharf in Pyrmont, Sydney to announce and award the winners of each campaign category. This will include the winners of the categories in each state – the state with the national winner will not have a State Winner.

Awarding of certificates and trophies will be as follows:

  • Finalists – certificate
  • State Winners – trophy
  • Category Winner – trophy
  • Life Members – certificate
  • CMO of the Year, CPM of the Year, Sir Charles McGrath, Future Leader of the Year, Emerging Marketer of the Year – certificate
  • Marketing Team of the Year, Best Marketing Agency, Campaign of the Year – trophy

Please note that there will only be National Winners for the Special Categories.

KEY DATES

30th January – Early bird Award entries open

27 February – Campaign of the Year webinar

28th February – Early bird Award entries close

4th & 11th March – Award writing workshop

28th May – Award entries close

29th May to 11th June – Judging

July to August – Experience Marketing Excellence events

1st June – Early bird Marketing Excellence Gala tickets on sale

1st July – Marketing Excellence Gala tickets open

8th October – Marketing Excellence Gala tickets close

15th October – Marketing Excellence Gala

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Campaign Categories

Acquisition Marketing

Brand Revitalisation

Content Marketing

Creativity in Brand, Product or Service Marketing

Customer Experience Management Strategy

Event or Brand Experience

Insights Driven Marketing Strategy

Integrated Marketing Communications Program

Loyalty & Retention

Market and Consumer Insights

Not for Profit Marketing

Product or Service Revitalisation

Public Sector Marketing

Small Budget Marketing

Social Change Marketing

Social Media Marketing

Sponsorship Effectiveness

Student Achievement

Special Categories

Certified Practising Marketer of the Year

Chief Marketing Officer of the Year

Campaign of the Year

Future Leader of the Year

Life Members

Emerging Marketer of the Year

Marketing Team of the Year

Marketing Agency of the Year

Sir Charles McGrath Award

Campaign Categories

Acquisition Marketing

Brand Experience or Event

Brand Revitalisation

Content Marketing

Creativity in Brand, Product or Service Marketing

Customer Experience Management Strategy

Insights Driven Marketing Strategy

Integrated Marketing Communications Program

Loyalty & Retention

 

Customer Acquisition Marketing

Market and Consumer Insights

Not for Profit Marketing

Product/Service Revitalisation

Public Sector Marketing

Small Budget Marketing

Social Change Marketing

Social Media Marketing

Sponsorship Effectiveness

Student Achievement

Special Categories

Certified Practising Marketer of the Year

Chief Marketing Officer of the Year

Campaign of the Year

Future Leader of the Year

Life Members

Emerging Marketer of the Year

Marketing Team of the Year

Marketing Agency of the Year

Sir Charles McGrath Award

Testimonials

WHAT PEOPLE SAY

“Leading the pack and setting the trends”

Winning the AMI, Marketing Excellence CMO of the Year award felt like crossing the line after a lengthy sprint.

Fabian Marrone, 2019 CMO of the Year

“Honoured to win an award”

It feels great to be recognised by peers in the advertising and marketing industry. I love that this award category not only recognises marketing contribution but also leadership skills. “

Akshay Sardana, 2019 Future Leader of the Year

“Greater mandate for CMOs”

“Appreciating the importance of the CMOs custodianship of the customer experience, it is an honor to be awarded the 2019 Certified Practicing Marketer.

Ric Navarro, 2019 CPM of the Year

“Winning the moments that matter

“The best marketing campaign in Australia, this year, was for a cause.”

Richenda Vermeulen from ntegrity – 2019 Campaign of the Year winner

2020 MARKETING EXCELLENCE SPONSORSHIP

OUR TRUSTED PARTNERS & SPONSORS

If you would like to partner with AMI or become a Showcase sponsor, contact Camelia Vasile by email camelia.vasile@ami.org.au. Click here for information about sponsorship and partnership opportunities or download our Sponsorship & Partnership Prospectus.

CHARITY PARTNER

CATEGORY PARTNER

GALA PARTNER

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