How SA Tourism competes and wins domestically and globally against bigger budgets and brands

Date & Time

Friday 22 November 2019
11.45am – 3.00pm



The Gallery
30 Waymouth St 
Adelaide SA 5000


AMI Member – $110
Non Member – $120

Certified Practicing Marketers can register
Professional Maintenance Points at this event. 

Inviting Senior Marketers, CMO’s, Directors and Executives to attend the Senior Marketers Lunch.


South Australia is a challenger State. Adelaide is only the fifth largest city in a country that is small by world’s standards, and seemingly great distances from major population centres like China, India, UK and the US. Locally, Adelaide is a boutique city home to 1.3M, competing for awareness in a country that is very much Eastern seaboard dominated. Adelaide doesn’t have an Opera House, there’s no Barrier Reef, no Uluru, and every so often someone always manages to go public calling Adelaide a @&#!hole. So how then, is tourism bucking the trend? Up 36% over the last 4 years, and experiencing record Interstate growth, which is fuelling incredible investment in hotels, tourism infrastructure, experiences and new operators.

Come and find out – it’s a fascinating story of human psychology, marketing and big ideas.


Canapes on arrival, followed by mains and dessert. Complimented with a drinks package.


Brent Hill

Executive Director Marketing
South Australian Tourism Commission

Brent joined the SATC in November 2015 as a marketing specialist with senior experience across a number of industries.

During Brent’s tenure tourism expenditure has grown 36% in South Australia. Brent oversaw the launch of a new global brand for tourism in South Australia, a number of global advertising campaigns and a digital program that now sees attracting over 5.5 million visitors annually. Brent also oversaw the successful partnerships with Chinese megastar Huang Xiaoming, the Project and Masterchef Australia. In 2018, Brent was recognised as #21 on the CMO50 list of Australia’s top marketers, and in 2019 won a national Mumbrella Award for best Social Campaign of the Year and was shortlisted for Marketing Team of the Year twice and Executive Leader of the Year.

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