The AMI recognises excellence in marketing through national and state-based awards

 

Established in 1982 as the Hoover Marketing Awards, the Australian Marketing Institute Awards for Marketing Excellence have become one of the biggest events on the Australian marketing calendar. For 38 years, the AMI Awards have celebrated individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices.

The AMI Awards have evolved over the years in response to new development theory and practice to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for a business. This year, there are 18 standard categories and 7 special categories covering areas from Brand Revitalisation, Customer Experience and Marketing Team of the Year to Campaign of the Year.

Entry in all categories is open to all organisations regardless of the industry or sector you operate in. Rather than offering industry specific categories, entrants are encouraged to enter award categories most relevant to the nature of their entry.

 

 Pay before 15 March 2019 and save with our early bird rate!

 

Awards Partnership & Sponsor Opportunities

 

If you would like to partner with AMI or sponsor an award, please submit an EOI. Alternatively, contact Johanna Herrera by email johanna.herrera@ami.org.au or phone (02) 82 561 652 to discuss our partnership opportunities.

For information about AMI National & State Awards sponsorship and partnership opportunities download our Sponsorship & Partnership Prospectus. Entries are already open so make sure to get in early to ensure your brand gains full exposure to our Marketing community’s key decision makers!

 

2018 National Award Winners

View a flipbook showcasing winners from the 2018 awards.

Past AMI Award Winners

View a list of leading marketers to have received an AMI Award since 2001.

Thinking of entering an award?

Watch a webcast titled “How to Write a Winning 2019 Awards Entry”.

Special Awards

List of winners for the Sir Charles McGrath Award, CPM Of The Year, Future Leader Award plus more.

2019 AMI Awards For Marketing Excellence Categories

Use of Aritificial Intelligence in Marketing
Brand Revitalisation
Customer Acquisition Marketing
Market and Consumer Insights
Customer Retention
Content Marketing
Creativity in Brand, Product or Service Marketing
Customer Experience Management Strategy
Data Driven Marketing Strategy
Product/Service Revitalisation
Integrated Marketing Communications Program
Not for Profit Marketing
Public Sector Marketing
Small Budget Marketing
Social Change Marketing
Social Media Marketing
Sponsorship Effectiveness
Omnichannel strategy

Special Awards

Sir Charles McGrath Award

Chief Marketing Officer of the Year

Certified Practicing Marketer of the Year

Future Leader of the Year

Marketing Campaign of the Year

Marketing Team of the Year

Best Marketing Agency

The annual Australian Marketing Institute Awards for Marketing Excellence are presented to organisations and marketers who have achieved excellence and success from innovative and effective marketing.

The Awards have evolved over the years in response to new developments in marketing theory and practice. These reflect the growing appreciation of the critical role of marketing as a vital source of value creation.

Eligibility

Entries are invited from all persons and organisations irrespective of turnover, industry or location. The entry must have been active within the period of 1 January 2018 to 30 April 2019.

Category descriptions are listed on the Awards entry page, please log in to view descriptions on each category.

Applications submitted for work prepared for a client or by a third party must be authorised by that party – click here to download the Client Authorisation Form. Awards will be presented to the organisation or person named in the entry form.

Entry Cost

AMI Member – $390 (inc GST)
*Includes a complimentary ticket per entry to the State based finalist event
Non Member – $650 (inc GST)
*Includes one 6 month complimentary Affiliate AMI Membership per entry

Early bird is available for submissions paid on or before 15th March 2019
Early Bird AMI Member – $300 (inc GST)
*Includes a complimentary ticket per entry to the State based finalist event
Early Bird Non Member – $531 (inc GST)
*Includes one 6 month complimentary Affiliate AMI Membership per entry

To take advantage of the early bird offer you will need to submit your award entry but there is still time to perfect your submission! You will be able to make changes to your entry until the 26th April 2019.
We recommend putting place holders in your submission to take advantage of early bird, just don’t forget to put real information in your entry before entries close.

Affiliate Membership

  • Membership discount for AMI events and training
  • Free monthly webinars
  • Quarterly Marketing Update

If you have any questions please contact the Awards Team – 02 8256 1662 or awards@ami.org.au

Categories are open to both B2C and B2B entrants. Judges will consider the merits of each entry taking into consideration that metrics and success factors differ between B2C and B2B marketing programs. Judges will consider the linkage between strategy, execution and outcomes achieved.

Each nomination will be judged against the following criteria – for all categories:

  • The extent to which the person, team or project has reflected the intent expressed in the category descriptor
  • That entries show a clear alignment between the situational analysis, strategy, actions undertaken and outcomes achieved (against set goals and objectives). Judges will allocate scores across these dimensions.
  • Evidence of commercial benefits to business and/or social impact; return on marketing expenditure and/or degree of social change
  • Action-ability of results, including clarity of recommendations, relevance and feasibility of marketing initiatives

The Issue – 10%
maximum 200 words

The Solution – 40%
maximum 1000 words

The Result – 40%
maximum 750 words

Additional Benefits – 10%
maximum 250 words

Additional information to support your entry, such as videos, images etc are strongly encouraged.

 

  • Read the Terms & Conditions
  • Read the Entry Criteria and Weighting guides on previous tabs
  • Read the category descriptors – found on the Awards page when you log in
  • Click here to open the online awards entry page
  • Collect evidence of research, implementation strategies, evaluations and key outcomes
  • Craft your entry based on the weighting guide and category requirements
  • Upload your organisations logo and campaign image
  • Upload any additional links, graphics or documents to support your entry
  • Complete the details of who will be collecting the award if you win
  • Complete information for trophy/certificate
  • Submit Client Authorisation Form (if applicable)
  • Review your entry
  • Submit – make payment to ensure your entry will be judged
  • You will still be able to amend your entry until 26 April 2019
  • Good luck!

State Finalist Events

State events will be held throughout July and August to announce the national finalists for each state, state winners will be announced at the National Awards Gala on the 16th October 2019.

Awards Ceremony

A ceremony will be held prior to the National Gala Dinner held at Pullman on the Park Melbourne to announce and award the winners of each of the 18 categories. This will include the winners of the categories in each state – the state with the national winner will not have a State Winner.

Awarding of certificates and trophies will be as follows:

  • Finalists – digital certificate
  • State Winners – trophy
  • Category Winner – trophy
  • Life Members – certificate
  • CMO of the Year, CPM of the Year, Sir Charles McGrath, Future Leader of the Year – certificate
  • Marketing Team of the Year, Best Marketing Agency, Campaign of the Year – trophy

Please note that there will only be National Winners for the Special Awards.

2019 Key Dates

 

  • 4 February | Awards nominations open | Call for sponsors
  • 11 February | Call for judges
  • 12 March | Awards webinar – Write a winning story
  • 3 & 10 April | Achieving Excellence With Your Awards Submission Workshop
  • 26 April | Awards nominations close
  • 15 May | Awards judging commences
  • July – September | State finalists announced at events in each state
  • 16 October | Awards Gala Dinner – Pullman Melbourne

 

If you would like to make an awards submission on behalf of someone else, please complete a Client Authoritisation Form and upload the form with your submission.

Thank you to our 2019 sponsors