Discover What’s In It for Your Team
Benchmark Competencies
Compare your team’s skills to AMI’s high-performing marketing community and identify strengths.
Stay
Ahead
Build a future-ready workforce that stays ahead of evolving industry trends.
Interactive Reports
Receive detailed reports with personalised recommendations to drive skill-building courses and events.
Boost
Credibility
Earn AMI-accredited badges to showcase achievements and elevate your professional profile on LinkedIn.
Suggested Skills Dashboard
Identify missing skills for your role and benchmark your progress against industry and peer standards.
Tailored Development
Map out customised training pathways and upskill your team with confidence at every stage of their careers.
For CMOs & Corporate Leaders
Retain Top Talent
Align your team’s skills with your organisational goals and close skills gaps.
Benchmark Your Team
See how your marketing teams compare to AMI’s industry-leading community.
Focus on Growth
Build your team’s long-term capability without needing large-scale internal training.
How it works
- Assess Your Team
Start with the comprehensive self and peer assessment tool. - Benchmark Results
Compare individual and team performance against global standards. - Get Personalised Insights
Identify strengths, skills gaps, and tailored learning pathways. - Elevate Your Brand
Empower your team with certifications, AMI courses, and ongoing growth strategies.
Don’t Take Our Word for It
Jane Doe
Freedom Furniture, Marketing Director
"The AMI Competency Framework transformed how we identified gaps and elevated our marketing team’s skills.
It’s powerful, easy-to-use, and aligns perfectly with our goals."
FAQs
What is the AMI Marketers’ Competency Framework?
The AMI Marketers’ Competency Framework is a structured guide designed to assess and enhance marketing skills across various career stages. It outlines 25 essential competencies and proficiency levels necessary for success in marketing careers.
How does the AMI Marketers’ Competency Framework benefit marketers?
The framework helps marketers understand their strengths and areas for improvement, facilitating career progression. It offers tailored courses to develop necessary skills, aligning with individual career objectives.
Are the competencies in the framework applicable to all marketing sectors?
Yes, the framework provides a consistent program adaptable to diverse marketing and communication roles. It acknowledges sector-specific nuances in areas like B2C, B2B, FMCG, professional services, government, and SMEs.
How was the AMI Marketers’ Competency Framework developed?
The framework was developed through consultation with various industry experts, including professionals from business, government, non-profit sectors, educators, and HR professionals. It draws insights from similar frameworks worldwide, ensuring comprehensive coverage.
Why should marketers consider aligning their development with the AMI framework?
By aligning with the AMI framework, marketers can identify and pursue personalized development goals, accelerating career progression. The framework serves as a unique resource in Australia, offering a holistic approach to career growth unmatched elsewhere.