Workshop. Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data
- Michael LapsCo-founder of Yoghurt Digital
Michael Laps is one of the co-founders of Yoghurt Digital, a digital marketing agency specialising in user behavior research, customer data analysis and all things search. His role encompasses designing, developing, and implementing digital strategies for the agency’s clients, as well as generating new business.
With a background in client services at both traditional advertising and digital agencies, Michael has been privileged to work on digital campaigns for household names like ANZ Bank, QBE Insurance, H&R Block, Converse, Seafolly, and Forever New. Michael is also a guest-lecturer at the University of NSW and was recently named the winner of the Australian Marketing Institute’s “Future Marketing Leader” award.