Producing Customer Testimonial Videos
Practical workshop for organisations who wants to produce regular high quality video in house
Thursday 28th November 2019
9.30am – 12.30 pm
L1/440 Collins St,
Melbourne VIC 3000
Face to face and Virtual Classroom
AMI Member Value
This course qualifies for 3 hours of professional development under the AMI’s Certified Practising Marketer program.
In business, customer testimonial videos are an extremely powerful and important medium in the customer journey. Produced correctly, they serve as a powerful endorsement to your product or service. But producing them is not without it’s challenges; from cost control to the simple act of getting your client’s permission. whether you are new to the platform or looking to enhance your current presence. As one of the fastest growing social media platforms if you are a business owner, marketing manager, sales professional or just looking to stand out from the crowd you can benefit from learning how to optimise your LinkedIn presence.John Leonard of Uvideo provides an indepth, hands on practical workshop structured in three parts: Preparation, Execution, Distribution.
This workshop is for the organisation who wants to produce regular high quality video in house. Particularly suited to marketing and communication managers and their staff. Bring what equipment you have as John will be guiding you through actual video production role playing on the day.
- Getting permission from your client.
- Structuring the story.
- Preparing for the shoot (from client considerations – composition)
- Technicalities – filming on your DSLR or iphone. (Camera, lights & sound)
- Interviewing techniques – soft skills
- Capturing B roll footage – style and techniques.
- Editing workflows.
- (from social networks to your HDTV in your reception)
What you will take away
Attendees will learn how to produce customer testimonial videos – from script to screen. You will be empowered to either produce yourself, delegate tasks internally or brief video production suppliers more effectively!
John Leonard, Founder of UVideo & Spotlight Productions
John Leonard has been producing video content for businesses for over 10 years now. He draws upon his prior commercial experience and utilises his technical and creative skills to create video content with impact.
The type of videos he has produced are varied, from animation to talking head style, but there is a clear winner when it comes to producing video content with authenticity and the power to genuinely portray the merits of a product of service – Customer Testimonial Videos.
With the rapid rise of video consumption, especially on social media platforms, producing customer testimonial videos with impact has has never been more important and never been such a powerful tool for business – if done right.