Content Strategy & Copywriting Workshop


Explore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.


Understand the benefits of content marketing vs traditional marketing.


Improve your copywriting for different types of content and channels to engage your audience.


Understand who your customer is and learn how to create customer personas.


Learn to manage budgets and calculate ROI on your content marketing campaigns.


Foundations of content amplification on different channels including social media.

Course Overview

Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.

Marketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential, by producing video scripts, blogs, articles, podcasts, collateral, website copy and EDMs, all of which nurture and meet the needs of your audience.

Participants will gain foundational knowledge through this informative and collaborative session, develop ideas for their own business, share relevant experiences to take away, and most importantly, hone their skills to improve their copywriting and content strategy.

Who is this course for?


Business owners, freelancers and individuals looking for better engagement and results from their content marketing efforts, needing a clear, easy to action approach.



Agency teams ready to deeply understand the drivers and influencers of successful content marketing campaigns and the role they play in the broader marketing mix.

Marketing Professionals

Marketing professionals wanting to increase ROI and master key content planning and strategies to promote customer engagement


Course Details

Time and dates

12:30pm – 4pm, Wednesday 12 May, 2021


Special rates for Members – From $330



AMI Member Value

This course qualifies for 4 hours of professional development under the AMI’s Certified Practising Marketer program.


Content Strategy & Copywriting workshop – Key Benefits


Run by award-winning content copywriter and marketer, Christopher Melotti (from Melotti Media), this introductory class will cover key content planning and strategies to promote customer engagement and discuss the key role copywriting and content creation plays in Marketing campaigns across various forms of media. We will work also together to understand more about providing valuable messages and communication to our audience to maximise our brand and value proposition.


Christopher Melotti

Christopher Melotti is a Marketing, Social Media and Copywriting aficionado who lives by the motto “Continually challenge, consistently grow, constantly humbled, confidently show.” He owns his own Copywriting and Marketing consulting business, Melotti Media, where he works with a wide range of clients from Insurance, to Real Estate, Agency, Web Design, Logisitcs, Financial and many more. He also runs, is a published author, and won the Chief Marketing Officer (CMO) of the Year award in 2017.

Christopher possess a solid range of Marketing experience including strategy, digital, social media, content writing, creative, promotion and communications, having personally initiated, developed and launched several successful Marketing campaigns across a diverse range of industries, for which he was awarded the 2015 Australian Marketing Institute’s (AMI) Highly Commended Future Leader Award for Marketing excellence.

He holds a Bachelors Degree in Commerce and Marketing, a Masters Degree in Commercial and Business Law, and has commenced an MBA. He has a creative energy and enthusiastic flair, with a strong belief in entrepreneurial spirit and professional respect.

One of his major passions is presenting and teaching people so they can profit off his experience, which is why people enjoy attending and hold him in such high regard.

Get in touch

Location: Level 1, 21 Chandos Street, St Leonards, NSW

Telephone: (02) 8256 1653


Office Hours: M-F: 9am – 5pm