Data-Driven Social Campaigns Workshop


Learn how to choose the right platforms and to develop a data-informed advertising plan on each one.


How to apply conversion optimisation concepts to both paid and organic social media campaigns.


How advertising and always-on content support each other to drive maximum conversions.


How to select your creative, copy, and targeting for optimal results on each platform.

Course Overview

Social media campaigns have evolved: digital marketers today no longer see social media platforms as purely for awareness or engagement. The rich data provided by Facebook, Instagram, LinkedIn and Twitter make these powerful channels for targeted, data-driven campaigns, for both B2C and B2B marketing.

In this session by ntegrity’s Head of Academy, Ophelie Lechat, you’ll learn which social media platforms offer your organisation the biggest opportunities. ntegrity is a digital marketing agency and consultancy, offering growth-focused services to purpose-driven organisations, governments and businesses. They have worked with hundreds of Australian not-for-profit and commercial organisations to champion a culture of growth and results in digital marketing departments across the country.

Who is this course for?


Business owners, freelancers and individuals looking for better engagement and results from their paid and organic digital marketing campaigns.



Agency teams ready to deeply understand the drivers and influencers of successful digital marketing campaigns and work with clients to deliver ROI.

Marketing Professionals

Learn the foundations of Digital Marketing to create a data-informed advertising plan to drive maximum conversions.


Course Details

Time and dates

12.30pm – 4pm, Thursday 15 July, 2021


Special rates for Members – From $330


Virtual Classroom (Online)

AMI Member Value

This course qualifies for 4 hours of professional development under the AMI’s Certified Practising Marketer program.


Data-driven Social Campaigns Workshop – Key Benefits

Using the same strategic framework that has worked, time and time again, with ntegrity’s clients, this workshop guides you through each step of setting and executing your strategy. Developed by online learning experts, using the insights, knowledge and successes ntegrity has hadworking with some of Australia’s best-known companies and causes.


 Ophelie Lechat

Ophelie Lechat is a Senior Strategist and Head of Academy at ntegrity, a digital marketing consultancy that aims to increase the digital capabilities of all Australians. With 10 years of experience in digital marketing, her work spans the corporate, not-for-profit and public sectors, as well as several years working in some of Australia’s fastest-growing startups.

Ophelie was previously Head of Content, then Head of Operations for SitePoint, one of the world’s top 600 websites, and a leading publisher of articles, books and courses for web developers, designers and entrepreneurs.

More recently, Ophelie leads ntegrity Academy, a digital marketing strategy training program that helps emerging organisations realise their digital marketing potential. She is also active with Startup Victoria, being one of three directors for their biannual conference, Above All Human.




Get in touch

Location: Level 1, 21 Chandos Street, St Leonards, NSW

Telephone: (02) 8256 1653


Office Hours: M-F: 9am – 5pm