Digital Marketing Fundamentals 


Find out the latest trends and predictions for digital


Get a basic understanding of key digital marketing channels


Learn key digital terminology


Get a introductory insight into the key channels


Get up to date with latest concepts

Course Overview

Keen to learn more about digital? This practical 5-hour online workshop will give you the basics to get started with digital marketing. We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the basics of key digital marketing channels and how you might use them.

We will use real life examples to give you a basic understanding of key channels like, search engine marketing and SEO, social media, email marketing, content and more.

If you want to learn more about the fundamentals of digital marketing, get a introductory insight into the key channels and get up to date with latest lingo and concepts, this 5-hour workshop is for you.

Facilitated by Digital Growth Consultant and digital marketing expert Tara McFall, this hands on workshop will deliver actionable insight to get your started in digital marketing, whether you are new to digital or looking to enhance your learning.

AMI Member Value

This course qualifies for 5 hours of professional development under the AMI’s Certified Practising Marke

Who is this course for?


Business Owners who need to develop a strong personal brand, new lead generation techniques and convert enquiries into sales.


Sales Professionals

Sales Professionals needing help to identify key decision makers and budget holders while building a network of prospects.

Self Employed/ Freelancers

Self-Employed/Freelancers looking to create a professional presence and identify new business opportunities.


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Digital Marketing Fundamentals – Key Takeaways

  • Digital trends
  • The importance of knowing your brand value
  • Understanding your audience
  • How to set your objectives for success
  • Search engine marketing basics
  • SEO basics
  • Social media basics
  • Email marketing



Tara McFall


Tara McFall is a Digital Mentor & Growth Consultant dedicated to helping brands and organisations grow sustainably. She guides people from working harder, to working smarter, empowering them to implement the right digital solutions for long-term, sustainable growth.

Her 15 years of digital and ecommerce experience in the corporate world and 4 years as a digital marketing teacher, allows her to translate complex jargon and technology, and create smart solutions for sustainable brand growth.

She loves helping brands and organisations navigate all things digital, from creating ecommerce and online growth strategies, selecting the right digital partners and channels to create simple, smart digital solutions, to delivering training and advisory programs that empower teams.

Having started her journey back in the days of Yahoo search (yes that was before Google as we know it was even on the scene…gasp!), Tara is been lucky enough to work across the full digital landscape, from building complex ecommerce sites, structuring resources and teams for digital growth to developing successful marketing strategies.

Get in touch

Location: Level 1, 21 Chandos Street, St Leonards, NSW

Telephone: (02) 8256 1653


Office Hours: M-F: 9am – 5pm