Facebook Advertising – Online Course



About Facebook Ads. Grow your knowledge of organic and paid-for advertising.


Developing Ad Strategies. Create strategies designed to increase awareness, reach and sales.


Creating Immersive Campaigns. How to implement and run new marketing campaigns.


Tracking and Remarketing. Maximise your marketing budget with targeted follow-up ads.


Analytics and Reporting. Measure results and adjust your strategies to increase effective use of Facebook.

Course Overview

Our specially-designed modules have been created for any freelancer, agency or small-medium business, looking to unlock the power of the world’s largest social media platform. Our course leaders are experts in using Facebook Marketing and Advertising to increase reach, build brand awareness, and generate new sales. Use your Facebook strategy with immediate effect. Implement the strategies, templates, and campaign management tools, used on this course and apply them to your Facebook Business Page.

Who is this course for?


Business owners and freelancers – short of time – looking to establish their presence on Facebook and create new opportunities through targeted adverts.



Agency teams looking to generate new – or improved – revenue streams and want to dominate the social media agency scene with expertise that outperforms the competition.

Marketing Professionals

Marketing professionals looking to increase ROI for existing clients and demonstrate advanced knowledge of campaign management and analytics to prospective customers.


Course Details

Time and dates



Special offer for AMI community – $636



AMI Member Value

This course qualifies for 20 hours of professional development under the AMI’s Certified Practising Marketer program.

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Facebook Advertising – Key Benefits

After you’ve completed this course, you’ll be equipped with the essential skills to become an expert in Facebook Marketing and Advertising.

    • Identify and target optimal customer segments for improved ROI

    • Develop structured and engaging campaigns that increase likes
    • Understand how to setup and implement campaigns that work
    • Learn how to analyse the results of paid-for campaigns
    • Implement tracking and retargeting functions to maximise budgets
    • Access tools, tips and techniques to create killer ads
    • Establish a trusted presence and following on Facebook
    • Access our vibrant Facebook group of like-minded marketers
    • Become a member of SMC’s alumni network
    • Add your SMC Certificate of Completion to LinkedIn

Course Facilitator


Social Media College

Social Media College (SMC) is where the world goes to study social media.

Since 2014, SMC has delivered a wide variety of market-leading short courses, including face-to-face workshops and online self-paced options as well as the Diploma of Social Media Marketing, the first nationally recognised qualification governed by the Australian Government’s ASQA. All are designed in close collaboration with globally renowned social media experts.

Whether you’re looking to accelerate your career, upskill within the marketing industry or rapidly grow your business, SMC will teach you relevant, practical and immediately applicable social media marketing skills.

Other Social Media College online courses

Social Media Strategy – Online Course

Right through this course, you’ll be working on the strategy for your chosen organisation or personal brand. You’ll learn how to design your strategy to impact your audience with relevant content that moves them from follower to customer. 

Instagram Marketing – Online Course

Learn how to create engaging Instagram profiles, build an active following online, monetise your Instagram account, convert followers to paying customer, maximise Instagram engagements.

LinkedIn Marketing Strategy – Online Course

Learn how to use LinkedIn to generate brand reach and awareness as well as lead generation and new pipeline sales opportunities. 

Get in touch

Location: Level 1, 21 Chandos Street, St Leonards, NSW

Telephone: (02) 8256 1653

Email: events@ami.org.au

Office Hours: M-F: 9am – 5pm