Content Strategy & Copywriting Workshop


Wednesday 23rd October 2019


9.30am – 1:00pm


AMI Office
Lv 1, 21 Chandos St
St Leonards NSW 2065


From $330


Face to face and Virtual Classroom

AMI Member Value

This course qualifies for 4 hours of professional development under the AMI’s Certified Practising Marketer program.


Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.

Marketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential, by producing video scripts, blogs, articles, podcasts, collateral, website copy and EDMs, all of which nurture and meet the needs of your audience.

Run by award-winning content copywriter and marketer, Christopher Melotti (from Melotti Media), this introductory class will cover key content planning and strategies to promote customer engagement and discuss the key role copywriting and content creation plays in Marketing campaigns across various forms of media. We will work also together to understand more about providing valuable messages and communication to our audience to maximise our brand and value proposition.

Participants will gain foundational knowledge through this informative and collaborative session, develop ideas for their own business, share relevant experiences to take away, and most importantly, hone their skills to improve their copywriting and content strategy

Topics Covered

  • What is copywriting?
  • Why is quality copywriting crucial?
  • Good and bad copywriting & examples
  • Improving your copywriting
  • Who is your customer?
  • Engaging your audience with writing
  • Working with a copywriting
  • Turning copywriting into content
  • What is content marketing
  • Content marketing vs traditional marketing
  • Content marketing strategy
  • Copywriting different types of content
  • Budgets
  • Amplification of content
  • Social media & copywriting
  • ROI
  • Tips & tricks

Christopher Melotti

Christopher Melotti is a Marketing, Social Media and Copywriting aficionado who lives by the motto “Continually challenge, consistently grow, constantly humbled, confidently show.” He owns his own Copywriting and Marketing consulting business, Melotti Media, where he works with a wide range of clients from Insurance, to Real Estate, Agency, Web Design, Logisitcs, Financial and many more. He also runs, is a published author, and won the Chief Marketing Officer (CMO) of the Year award in 2017.

Christopher possess a solid range of Marketing experience including strategy, digital, social media, content writing, creative, promotion and communications, having personally initiated, developed and launched several successful Marketing campaigns across a diverse range of industries, for which he was awarded the 2015 Australian Marketing Institute’s (AMI) Highly Commended Future Leader Award for Marketing excellence.

He holds a Bachelors Degree in Commerce and Marketing, a Masters Degree in Commercial and Business Law, and has commenced an MBA. He has a creative energy and enthusiastic flair, with a strong belief in entrepreneurial spirit and professional respect.

One of his major passions is presenting and teaching people so they can profit off his experience, which is why people enjoy attending and hold him in such high regard.

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