Data-Driven Social Campaigns Workshop


Wednesday 14th August 2019


10:00am – 1:00pm


 Cliftons Training Facility
1/440 Collins St
Melbourne VIC 3000 


From $330


Face to face and Virtual Classroom

AMI Member Value

This course qualifies for 4 hours of professional development under the AMI’s Certified Practising Marketer program.


Social media campaigns have evolved: digital marketers today no longer see social media platforms as purely for awareness or engagement. The rich data provided by Facebook, Instagram, LinkedIn and Twitter make these powerful channels for targeted, data-driven campaigns, for both B2C and B2B marketing.

In this session by ntegrity’s Head of Academy, Ophelie Lechat, you’ll learn which social media platforms offer your organisation the biggest opportunities. ntegrity is a digital marketing agency and consultancy, offering growth-focused services to purpose-driven organisations, governments and businesses. They have worked with hundreds of Australian not-for-profit and commercial organisations to champion a culture of growth and results in digital marketing departments across the country.



Topics Covered

  • How to choose the right platform
  • How to develop a data-informed advertising plan on each one
  • How to apply conversion optimisation concepts to both paid and organic social media campaigns
  • How advertising and always-on content support each other to drive maximum conversions.
  • How to  select your creative, copy, and targeting for optimal results on each platform


Ophelie Lechat

Ophelie Lechat is a Senior Strategist and Head of Academy at ntegrity, a digital marketing consultancy that aims to increase the digital capabilities of all Australians. With 10 years of experience in digital marketing, her work spans the corporate, not-for-profit and public sectors, as well as several years working in some of Australia’s fastest-growing startups.

Ophelie was previously Head of Content, then Head of Operations for SitePoint, one of the world’s top 600 websites, and a leading publisher of articles, books and courses for web developers, designers and entrepreneurs.

More recently, Ophelie leads ntegrity Academy, a digital marketing strategy training program that helps emerging organisations realise their digital marketing potential. She is also active with Startup Victoria, being one of three directors for their biannual conference, Above All Human.




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