Facebook Analytics Training


Available on demand

Start when you’re ready!




Three 60 minute webinars over three weeks


$327.80 (inc GST)

AMI Member Value

This course qualifies for 4 hours of professional development under the AMI’s Certified Practising Marketer program.


Facebook’s new analytics platform is a powerful tool to help your business grow. 

Learn how to connect your business’s Facebook pages, Facebook and Instagram advertising, apps and messenger together with your website so you can fully understand the ROI of your social media. You will also learn how to build analytics funnels so you can optimise your customer journey from social media to your website, build segments for advertising and pull data related to the lifetime value of your customers and people who engage with your social media assets.

The training is delivered via interactive webinar over 3 weeks, one-hour per week with an implementation task to complete each week. 

Topics Covered

  • Create funnels, so you can understand the ROI of your Facebook Page, Instgram accounts and apps
  • Build segments of your most valuable customers for advertising
  • Understand the customer journey to conversion for greater optimisation
  • Pull data on Lifetime Value of your Facebook, Instagram, website, app and store visitors

Elizabeth Powell

BA Media & Comn, MA Digital Comn
Certificate IV Training and Assessment

Beth is the founder of Digital Marketing Club, a coaching and online training business for marketers and non-marketers who want to increase revenue through digital marketing and improve their marketing skills, confidence and efficiency. 

She is the author of the book “Drive More Business: A five step Guide to Digital Marketing for Auto Dealers” and over the past 10 years, has become known as the go-to person for learning how to use digital marketing and social media to grow your business.

Beth counts Toyota Australia as one of her larger clients. The program Beth developed for Toyota takes their sales and marketing teams on a journey into the world of social selling and digital marketing across hundreds of showrooms across Australia. 

Prior to launching Digital Marketing Club, Beth worked as a marketing and communications specialist for government, enterprise and not-for-profit organisations.

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