Managing Facebook and Instagram for Business

Date

Available On Demand

Start when you’re ready!

 

Delivery

Online
Four 60 minute webinars over four weeks

Cost

$327.80 (inc GST)

AMI Member Value

This course qualifies for 4 hours of professional development under the AMI’s Certified Practising Marketer program.

Overview

This is practical social media 101 training to provide you with the skills to manage your business’s Facebook Pages and Instagram accounts. 

Learn how to manage Page and account settings, as well as post, share, schedule across Facebook and Instagram. You’ll also learn how to create and optimise events posts, post video, Facebook and Instagram stories, and conduct Facebook Live. You’ll learn fundamental social media marketing strategy and how to put it into practice.

The training is delivered via interactive webinar over 3 weeks, one-hour per week with an implementation task to complete each week. 

Topics Covered

  • Post, schedule and share engaging content to Facebook and Instagram
  • Publish stories to Facebook and Instagram
  • Manage the settings of your page and accounts
  • Create and optimise event posts
  • Use Facebook Live
  • Publish video to Facebook and Instagram
  • Create ads from your posts
  • Create a Facebook Group
  • Manage comments on your Instagram and Facebook posts

Facilitator
Elizabeth Powell

BA Media & Comn, MA Digital Comn
Certificate IV Training and Assessment
AMAMI

Beth is the founder of Digital Marketing Club, a coaching and online training business for marketers and non-marketers who want to increase revenue through digital marketing and improve their marketing skills, confidence and efficiency. 

She is the author of the book “Drive More Business: A five step Guide to Digital Marketing for Auto Dealers” and over the past 10 years, has become known as the go-to person for learning how to use digital marketing and social media to grow your business.

Beth counts Toyota Australia as one of her larger clients. The program Beth developed for Toyota takes their sales and marketing teams on a journey into the world of social selling and digital marketing across hundreds of showrooms across Australia. 

Prior to launching Digital Marketing Club, Beth worked as a marketing and communications specialist for government, enterprise and not-for-profit organisations.

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