Four 60 minute webinars over four weeks
$327.80 (inc GST)
AMI Member Value
This course qualifies for 4 hours of professional development under the AMI’s Certified Practising Marketer program.
Four weekly interactive webinars which are essential training for users of Facebook for Business. This training will walk you through why Business Manager is essential, process for set-up, using All The features, and becoming a Business Manager Master.
You may have come across Facebook Business Manager by now and, either love it or hate it, word is it’s here to stay.
There seems to be a fair amount of confusion about it – exactly what it is, why it’s become a ‘thing’ and if you have to use it. In this post, I’ll explain what Facebook Business Manager is all about and why you might want to learn more about it.
Business Manager is a platform, developed by Facebook, that allows you to manage all your Facebook ‘assets’ in one place and transparently provide others with management rights to your assets; assets including Ad Accounts, Pages, Instagram Accounts, Audiences, Pixels, and Product Catalogues.
Some of the benefits of using Business Manager are:
- Securely invite others in your business and external to your business to manage or contribute to assets.
- Transparent management of assets
- Efficient access, management and reporting
- Why Business Manager is essential – why Facebook developed & how it boosts productivity
- Process for set-up – creating an account; adding people and assets the correct way
- Using All The features – tools to boost productivity & hidden features
- Becoming a Business Manager Master – structuring ad accounts & billing; mastery tips and tricks
BA Media & Comn, MA Digital Comn
Certificate IV Training and Assessment
Beth is the founder of Digital Marketing Club, a coaching and online training business for marketers and non-marketers who want to increase revenue through digital marketing and improve their marketing skills, confidence and efficiency.
She is the author of the book “Drive More Business: A five step Guide to Digital Marketing for Auto Dealers” and over the past 10 years, has become known as the go-to person for learning how to use digital marketing and social media to grow your business.
Beth counts Toyota Australia as one of her larger clients. The program Beth developed for Toyota takes their sales and marketing teams on a journey into the world of social selling and digital marketing across hundreds of showrooms across Australia.
Prior to launching Digital Marketing Club, Beth worked as a marketing and communications specialist for government, enterprise and not-for-profit organisations.