Facebook Custom Audience Foundations

Date

Available On Demand 

Start when you’re ready!

 

Delivery

Online
Two 80 minute webinars over two weeks

Cost

$327.80 (inc GST)

AMI Member Value

This course qualifies for 4 hours of professional development under the AMI’s Certified Practising Marketer program.

Overview

This 2-week training program is essential for anyone using Facebook for advertising. Learn how to create custom audiences to increase the conversion rate of your advertising. This practical training teaches you how to set up your custom audiences step by step for increased advertising success

You will learn how to create audiences of people who are more likely to engage with your content or make a purchase.  There are many options within the Facebook advertising platform for creating audiences. This training will show you how and when to use the options available.

Each live weekly lesson includes “how to” instructions and example use-cases. The implementation task at the end of each webinar will have you putting your learning into practice. If you get stuck, we help you!

Topics Covered

  • Understanding custom audiences 
  • Creating audiences using all the Facebook Options
  • Creating Lookalike Audiences
  • Creating Website Custom Audiences

Facilitator
Elizabeth Powell

BA Media & Comn, MA Digital Comn
Certificate IV Training and Assessment
AMAMI

Beth is the founder of Digital Marketing Club, a coaching and online training business for marketers and non-marketers who want to increase revenue through digital marketing and improve their marketing skills, confidence and efficiency. 

She is the author of the book “Drive More Business: A five step Guide to Digital Marketing for Auto Dealers” and over the past 10 years, has become known as the go-to person for learning how to use digital marketing and social media to grow your business.

Beth counts Toyota Australia as one of her larger clients. The program Beth developed for Toyota takes their sales and marketing teams on a journey into the world of social selling and digital marketing across hundreds of showrooms across Australia. 

Prior to launching Digital Marketing Club, Beth worked as a marketing and communications specialist for government, enterprise and not-for-profit organisations.

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