Available On Demand
Start when you’re ready!
Four 60 minute webinars over four weeks
$327.80 (inc GST)
AMI Member Value
This course qualifies for 4 hours of professional development under the AMI’s Certified Practising Marketer program.
With Facebook making changes to the news feed its more important than ever for event managers/marketers/business owners to know how to make the best use of the Facebook advertising platform. This training course will provide you with the skills to use Facebook’s pixel technology to build traffic and increase conversions and get more for your Facebook advertising dollar. It’s 4 weeks one-hour per week live online training.
- Understanding and implementing the Facebook Pixel
- Building audiences and website traffic
- Tracking with custom conversions and standard events
- Optimizing your advertising for conversion and advertising funnel strategies
BA Media & Comn, MA Digital Comn
Certificate IV Training and Assessment
Beth is the founder of Digital Marketing Club, a coaching and online training business for marketers and non-marketers who want to increase revenue through digital marketing and improve their marketing skills, confidence and efficiency.
She is the author of the book “Drive More Business: A five step Guide to Digital Marketing for Auto Dealers” and over the past 10 years, has become known as the go-to person for learning how to use digital marketing and social media to grow your business.
Beth counts Toyota Australia as one of her larger clients. The program Beth developed for Toyota takes their sales and marketing teams on a journey into the world of social selling and digital marketing across hundreds of showrooms across Australia.
Prior to launching Digital Marketing Club, Beth worked as a marketing and communications specialist for government, enterprise and not-for-profit organisations.