LinkedIn – Build your Brand and Create Business Opportunities Workshop

Date & Time

Melbourne: Wednesday 5th June 2019 – 11.00am – 1.00pm
Sydney: Wednesday 31st July 2019 – 10.00am – 12.00pm
Adelaide: Wednesday 25th September 2019 – 11.00am – 1.00pm
Sydney: Wednesday 23rd October 2019 – 10.00am – 12.00pm


From $280
(please log into AMI Member Hub to access member prices)


Face to face and Virtual Classroom

AMI Member Value

This course qualifies for 4 hours of professional development under the AMI’s Certified Practising Marketer program.


LinkedIn is the fastest growing social media platform at this moment. Over 400 million users globally (7+ million professionals in Australia & 100 million professionals in APAC). 3 out of 4 users are key decision makers – A perfect marketing channel for building brand awareness and creating business opportunities.

Our interactive workshop gives you the tools to build both your personal professional brand and your company’s brand on LinkedIn. We show you how to develop and implement clever LinkedIn marketing strategies, getting you and your corporate brand in front of the right audience. Just to convince you that little bit more, 80% of B2B business social leads come from LinkedIn, compared with 12.73% on Twitter, and 6.73% on Facebook.

Topics Covered

  • 360° Digital Marketing Approach
  • Principles of LinkedIn Marketing
  • LinkedIn Profile Optimisation & Promotion
  • Grow Your Network, Visibility and Thought Leadership on LinkedIn
  • Lead Generation & Social Selling Techniques
  • LinkedIn Company Page Management
  • Q&A

Lucy Bingle

Lucy Bingle is a LinkedIn Marketing Expert, she provides expert LinkedIn consulting services and LinkedIn marketing training globally. Lucy has over 20 years marketing experience. She is passionate about helping companies and individuals build brand awareness on LinkedIn. LinkedIn is an integral component of an organisations ongoing sales and marketing program to build brand awareness, social selling and lead generation.

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