Make LinkedIn work harder for you. Strategy and Essentials


Thursday 14th May 2020


9.30am – 1.30pm


Cliftons Brisbane
3/288 Edward Street
Brisbane City QLD 4000




From $330


Face to face and Virtual Classroom

AMI Member Value

This course qualifies for 4 hours of professional development under the AMI’s Certified Practising Marketer program.


Discover how to make LinkedIn work harder for you in this practical half day workshop. With over 575 million users worldwide and over 9 million users in Australia, Linked In is the premiere B2B marketing platform. 

If you want to connect with potential employers or recruiters, build your personal brand or brand awareness, promote thought leadership, get your content in front of the right B2B audience and attract the right leads, this is the masterclass for you.

Facilitated by Digital Growth Consultant and LinkedIn marketing expert Tara McFall, this hands on workshop will deliver actionable insight to help you succeed on LinkedIn, whether you are new to the platform or looking to enhance your current presence. As one of the fastest growing social media platforms if you are a business owner, marketing manager, sales professional or just looking to stand out from the crowd you can benefit from learning how to optimise your LinkedIn presence.

Topics covered

  • Why LinkedIn is good for your business
  • Optimising your personal LinkedIn page
  • Creating a LinkedIn company profile
  • Lead generation strategy
  • Content creation for LinkedIn
  • Plus plenty of real life case studies and best practice examples

What you will take away

  • How you can benefit from LinkedIn
  • Perfect your Linked In profile and attract the right audience
  • Know how to create a powerful company page
  • Learn hints and tips to build quality leads
  • How to create quality content to stand out from the crowd


Tara McFall is a Digital Mentor & Growth Consultant dedicated to helping brands and organisations grow sustainably. She guides people from working harder, to working smarter, empowering them to implement the right digital solutions for long-term, sustainable growth.

Her 15 years of digital and ecommerce experience in the corporate world and 4 years as a digital marketing teacher, allows her to translate complex jargon and technology, and create smart solutions for sustainable brand growth.

She loves helping brands and organisations navigate all things digital, from creating ecommerce and online growth strategies, selecting the right digital partners and channels to create simple, smart digital solutions, to delivering training and advisory programs that empower teams.

Having started her journey back in the days of Yahoo search (yes that was before Google as we know it was even on the scene…gasp!), Tara is been lucky enough to work across the full digital landscape, from building complex ecommerce sites, structuring resources and teams for digital growth to developing successful marketing strategies.

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