Marketing Automation & CRM Workshop

Melbourne

Date
Friday 1st March 2019

Time
8.30am – 1.00pm

Location
Australian Institute of Management
Level 20, 380-390 La Trobe Street
Melbourne VIC 3000

Delivery
Face to face

Cost
$950 – lunch included

Sydney

Date
Friday 12th April 2019

Time
8.30am – 1.00pm

Location
Australian Institute of Management
Ground floor, 7 Macquarie Place (corner Loftus and Reilby Street)
Sydney NSW 2000

Delivery
Face to face

Cost
$950 – lunch included

Brisbane

Date
Friday 12th April 2019

Time
8.30am – 1.00pm

Location
Australian Institute of Management
Level 9, 295 Ann Street
Brisbane QLD 4000

Delivery
Face to face

Cost
$950 – lunch included

AMI Member Value

This course qualifies for 4 hours of professional development under the AMI’s Certified Practising Marketer program.

Overview

Are you a digital or data-driven executive involved in:

  • Customer Journey strategy & planning; or
  • Customer Journey design & development; or
  • Customer Journey reporting, insights and analytics?

Are you looking for industry best practices on how to best use your Marketing Automation and CRM platforms to deliver superior customer experiences?

In this half-day workshop, industry-leading workshop facilitators and practitioners, Will Scully-Power and Marcus Zeltzer will teach you a simple methodology for developing ‘customer first’ journeys that deliver superior customer experiences.

You will learn:

 
  • Why so many digital transformation projects fail and what to avoid
  • Industry best practice use cases for Marketing Automation and CRM
  • How to develop a ‘customer first’ vision and align it with your objectives
  • How to map your customer journeys using a simple methodology

Workshop Agenda

  1. Welcome & Introductions
  2. Best Practice Case Studies
  3. Morning Tea
  4. Customer First Methodology
  5. Journey Mapping
  6. Journey Prioritisation
  7. Lunch
  8. Networking

Facilitator
Will Scully-Power

Will is a Co-Founder at Data Scouts a specialist digital transformation training company which helps brands such as Macquarie Bank, Specsavers, IAG, Volvo, Australian Super and World Vision develop their internal talent with new skills and capabilities in an effort to drive successful digital transformation. 

Will also serves on the board of Pascal, an analytics and insights agency which specialise in using machine learning and AI. Will also serves on the board of Datarati, Asia-Pacific’s digital transformation & customer journey agency which manages the data and automation for Virgin Mobile, Volkswagen, Sensis, Kathmandu and Roche. 

Will started the Eloqua (Oracle Marketing Cloud) software business and the Marketo software business in the Asia-Pacific region, building out the marketing, sales, service and training teams and was responsible for the rapid revenue growth for both businesses across Australia & New Zealand. 

Delivered in Partnership with DataScouts

Contact Us

14 + 10 =