Search Marketing: Understanding Google Ads


Tuesday 9th April 2019


1.00pm – 4.00pm (AEST)


Cliftons Training Facility
1/440 Collins St
Melbourne VIC 3000 



Face to face and Virtual Classroom

AMI Member Value

This course qualifies for 4 hours of professional development under the AMI’s Certified Practising Marketer program.


The world’s most-used and most-trusted search engine is also the biggest digital advertising platform, driving results for marketers with hyper-targeted search advertising. To maximise the ROI on ad spend, marketers must understand how to target keywords, interests and demographics to make use of Google’s powerful advertising products.

In this session, you’ll learn how to target specific sets of keywords in the most effective ways; write ad copy that drives clicks and conversions; and find out how to leverage search intent to find untapped opportunities in search marketing.

Topics Covered

  • Where search marketing fits within a digital marketing strategy
  • How to find keyword opportunities to maximise clicks and conversions on Google Ads
  • How to create effective copy for your targeted advertising
  • To optimise your Google Ads accounts for continuous improvement

Ophelie Lechat

Senior Strategist and Head of Academy at ntegrity

Ophelie Lechat is a Senior Strategist and Head of Academy at ntegrity, a digital marketing consultancy that aims to increase the digital capabilities of all Australians. With 10 years of experience in digital marketing, her work spans the corporate, not-for-profit and public sectors, as well as several years working in some of Australia’s fastest-growing startups.

Ophelie was previously Head of Content, then Head of Operations for SitePoint, one of the world’s top 600 websites, and a leading publisher of articles, books and courses for web developers, designers and entrepreneurs.

More recently, Ophelie leads ntegrity Academy, a digital marketing strategy training program that helps emerging organisations realise their digital marketing potential. She is also active with Startup Victoria, being one of three directors for their biannual conference, Above All Human.

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