LinkedIn Marketing – Online Course



Creating Great Content. Understand what people using LinkedIn are looking for - and how to create it.


Develop a Professional Profile. Construct an authoritative and professional profile that attracts the right audience.


Marketing Through Company Pages. Develop a content strategy for your business or personal brand that builds reach, awareness and sales.


LinkedIn Paid Advertising. Learn how to promote campaigns that create new business opportunities.


Understanding LinkedIn Analytics. Measure results and adjust your strategies to increase effective use of LinkedIn.

Course Overview

Establish yourself as an industry expert, create an engaging content marketing strategy, identify key connections and maximise sales opportunities. Learn how to use LinkedIn to generate brand reach and awareness as well as lead generation and new pipeline sales opportunities. Use your LinkedIn strategy with immediate effect. Access the tools, templates and exercises we provide, turning them into powerful marketing strategies for your LinkedIn profile.

Who is this course for?


Business Owners who need to develop a strong personal brand, new lead generation techniques and convert enquiries into sales.


Sales Professionals

Sales Professionals needing help to identify key decision makers and budget holders while building a network of prospects.

Self Employed/ Freelancers

Self-Employed/Freelancers looking to create a professional presence and identify new business opportunities.


Course Details

Time and dates



Special offer for AMI community – $636



AMI Member Value

This course qualifies for 20 hours of professional development under the AMI’s Certified Practising Marketer program.

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LinkedIn Marketing – Key Benefits

After you’ve completed this 20 hour online course, you’ll learn the essential skills to become a professional LinkedIn user.

  • Understand the key to LinkedIn profiles that attracts views
  • Use your profile as a way to engage prospective customers
  • Create and execute a LinkedIn content strategy
  • Build your personal brand’s authority and reputation to increase trust
  • Identify new clients and new business opportunities
  • Get discovered through organic LinkedIn searches
  • Access tools and templates to maximise efficiency
  • Establish business pages that attract engaged audiences
  • Develop a network of ambassadors who promote your services
  • Access our vibrant Facebook group of like-minded marketers
  • Become a member of SMC’s alumni network
  • Add your SMC Certificate of Completion to LinkedIn

Course Facilitator


Social Media College

Social Media College (SMC) is where the world goes to study social media.

Since 2014, SMC has delivered a wide variety of market-leading short courses, including face-to-face workshops and online self-paced options as well as the Diploma of Social Media Marketing, the first nationally recognised qualification governed by the Australian Government’s ASQA. All are designed in close collaboration with globally renowned social media experts.

Whether you’re looking to accelerate your career, upskill within the marketing industry or rapidly grow your business, SMC will teach you relevant, practical and immediately applicable social media marketing skills.

Other Social Media College online courses

Social Media Strategy – Online Course

Right through this course, you’ll be working on the strategy for your chosen organisation or personal brand. You’ll learn how to design your strategy to impact your audience with relevant content that moves them from follower to customer. 

Instagram Marketing – Online Course

Learn how to create engaging Instagram profiles, build an active following online, monetise your Instagram account, convert followers to paying customer, maximise Instagram engagements.

Facebook Advertising – Online Course

Get essential skills to become an expert in Facebook Marketing and Advertising, increase reach, build brand awareness, and generate new sales. 

Get in touch

Location: Level 1, 21 Chandos Street, St Leonards, NSW

Telephone: (02) 8256 1653


Office Hours: M-F: 9am – 5pm