Content Marketing:

Creating & Distributing Smart Content for the Speed of Today

Digital and social channels are becoming more nuanced and complex, the audiences we create content for are becoming more demanding and sophisticated. The imperative for today’s marketers is to not only create innovative content that connects brands with audiences in meaningful ways but to develop a content practice that is sustainable and generates proven business results.


Seminar Summary

Designed for experienced marketers looking to network, collaborate and delve deeper into:

  • Brand and business growth with a smart, sustainable content strategy that harnesses the latest thinking and technologies
  • Increasing the ROI and business impact of your content strategy
  • Earning your brand’s share of the conversation by being present in the right channels in the right time frame
  • Determining the role technologies such as AI and voice might play in your content development

Expert industry practitioner Zeina Khodr will discuss the latest approaches brands are taking to connect with audiences in meaningful ways and workshop how to make content development and distribution a sustainable practice within your marketing department.

 Seminar Leader

Zeina Khodr
Managing Director, Paper + Spark Digital


Marketing Masters Platform Components

Available for this program:

Exclusive Access
Available to AMI CPMs and Fellows attendees

Post Seminar Telephone/Video Conference
Available to all attendees

Thought Leadership Paper
Available to all attendees


Date & Time

Wednesday 12th June 2019
9.00am – 1.30pm


Morning tea and lunch is provided


Level 14, 60 Margaret St

Sydney NSW 2000


Colloborate with peers & position yourself as a thought leader

Participants can explore and expand their thinking on the topic by collaborating with other seminar participants to create an original piece of thought leadership, as well as the invitation to participate in a panel discussion on the topic.


More than just a seminar, this immersive, deep dive discussion is designed for senior marketers who want to explore content marketing in detail. The facilitated discussion explores the latest learning in context, providing an opportunity to immerse yourself in the topic, deepen your learning and reinforce how to apply the knowledge gained on the day.

Structured networking, collaboration and peer to peer learning, led by expert industry practitioner and founder of Colloquial (WPP), Zeina Khodr, bringing her in-depth knowledge and expertise to a discussion about approaches to content development and delivery that are meaningful to the audience, smart and deliver an ROI.

This exclusive collaboration is limited to small groups to encourage participant discussion with the expert; exploring the topic in depth with the option to for follow up support in a post-workshop webinar. 



Marketing Masters Expert Facilitator

Zeina Khodr

Managing Director, Paper + Spark Digital

Zeina leads a highly experienced team of content strategists, writers, social media gurus and creatives in helping Healthcare and Financial Services brands navigate the ever-changing digital and social media landscape and evolve into powerhouse publishers designed to meet the needs of today’s always-on content world.

Having founded Colloquial, one of Australia’s leading Content Marketing and Social Media Agencies for J.Walter Thompson (WPP) in 2015, the agency has become synonymous with helping brands and organisations develop their audience-first content marketing and social media strategies to engage, connect, change behaviour and educate B2C and B2B audiences.

Her in-depth knowledge and expertise in managing and running digital publishing newsrooms and mastheads across a number of verticals for Reed Business Information/Cirrus Media, has helped blue chip brands execute and deliver successful content marketing and social media campaigns to drive business outcomes. Zeina is the Managing Director for Paper + Spark Consulting, and holds an MBA (MGSM), Post-Graduate Certificate in eBusiness, BA Communications (Hons), and Diploma in Graphic Design. She is also a lecturer in Advertising & Digital Media for Macleay College and is the publisher of


About the Seminar

  • Turning content chaos into content mastery – decoding complexity of your message and telling better brand stories
  • Creating content that answers questions your audiences are asking.
  • Breaking down content silos and creating a multi-disciplinary branded content team– focusing on the audience and efficiencies in content creation
  • Measure like a media company – What you should be measuring and why. Developing the ROI
  • Future proofing your content, Messaging Apps, Chat bots, Voice Assistants will impact your business
  • Why SEO still matters and what you can do about it

Seminar Outcomes

  • Understand how to create content that helps your brand and business grow.
  • Appreciation of different models to use to create & distribute content so that it is timely, relevant and meaningful
  • Gain easy to apply techniques on how to build your content strategy and tell stories your customers and prospects will remember and share.
  • In-depth case-studies
  • Knowledge of status and trends of AI, Voice, messaging apps and chat bots

Thank you to our venue Sponsor

Contact the AMI Team

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