Content Marketing:

Creating & Distributing Smart Content for the Speed of Today

Date & Time

Wednesday 8th May 2019
9.00am – 1.30pm



Morning tea and lunch is provided


Level 3, 216 St Georges Tce
Perth WA 6000

 Seminar Leader

Zeina Khodr
Managing Director, Paper + Spark Digital



Marketing Masters Platform Components

Available for this program:

Exclusive Access
Available to AMI CPMs and Fellows attendees

Post Seminar Telephone/Video Conference
Available to all attendees

Thought Leadership Paper
Available to all attendees

Digital and social channels are becoming more nuanced and complex, the audiences we create content for are becoming more demanding and sophisticated. The imperative for today’s marketers is to not only create innovative content that connects brands with audiences in meaningful ways but to develop a content practice that is sustainable and generates proven business results.

Seminar Leader
Expert industry practitioner Zeina Khodr will bring her in-depth knowledge and expertise to discuss approaches to content development and delivery that is not only meaningful to the audience, but smart and delivers an ROI.

Seminar Summary

Are you an experienced senior marketer or e-commerce professional looking to delve deeper into:

  • Brand and business growth with a smart, sustainable content strategy that harnesses the latest thinking and technologies
  • Increasing the ROI and business impact of your content strategy
  • Earning your brand’s share of the conversation by being present in the right channels in the right timeframe
  • Determining the role technologies such as AI and voice might play in your content development

Expert industry practitioner Zeina Khodr will discuss the latest approaches brands are taking to connect with audiences in meaningful ways and workshop how to make content development and distribution a sustainable practice within your marketing department.  

Marketing Masters Expert Facilitator

Zeina Khodr

Managing Director, Paper + Spark Digital

Zeina leads a highly experienced team of content strategists, writers, social media gurus and creatives in helping Healthcare and Financial Services brands navigate the ever-changing digital and social media landscape and evolve into powerhouse publishers designed to meet the needs of today’s always-on content world.

Having founded Colloquial, one of Australia’s leading Content Marketing and Social Media Agencies for J.Walter Thompson (WPP) in 2015, the agency has become synonymous with helping brands and organisations develop their audience-first content marketing and social media strategies to engage, connect, change behaviour and educate B2C and B2B audiences.

Her in-depth knowledge and expertise in managing and running digital publishing newsrooms and mastheads across a number of verticals for Reed Business Information/Cirrus Media, has helped blue chip brands execute and deliver successful content marketing and social media campaigns to drive business outcomes. Zeina is the Managing Director for Paper + Spark Consulting, and holds an MBA (MGSM), Post-Graduate Certificate in eBusiness, BA Communications (Hons), and Diploma in Graphic Design. She is also a lecturer in Advertising & Digital Media for Macleay College and is the publisher of



About the Seminar

  • Turning content chaos into content mastery – decoding complexity of your message and telling better brand stories
  • Creating content that answers questions your audiences are asking.
  • Breaking down content silos and creating a multi-disciplinary branded content team– focusing on the audience and efficiencies in content creation
  • Measure like a media company – What you should be measuring and why. Developing the ROI
  • Future proofing your content, Messaging Apps, Chat bots, Voice Assistants will impact your business
  • Why SEO still matters and what you can do about it

Seminar Outcomes

  • Understand how to create content that helps your brand and business grow.
  • Appreciation of different models to use to create & distribute content so that it is timely, relevant and meaningful
  • Gain easy to apply techniques on how to build your content strategy and tell stories your customers and prospects will remember and share.
  • In-depth case-studies
  • Knowledge of status and trends of AI, Voice, messaging apps and chat bots

Thank you to our venue Sponsor

Contact the AMI Team

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