Social Media Marketing: Creating a Return On Investment from Social Media

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What are the key trends in social media marketing in 2020, and what to expect in future trends

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What is the key formula for a successful return on investment in social media

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How to create brand value at a high level, and create exponential growth of the brand through social media.

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Case Studies in brand value on social media

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What are the three key principles of creating engagement on social media for a business

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What databases to focus on and how to value them

Course Overview

In today’s marketing landscape social media marketing has become a valuable and important component of a marketer’s channel strategy. Understanding how to create a return on investment and measure it has become crucial to discovering social media’s relevance amongst the channel mix.

This workshop is a 4-hour insight into the key principles of what creates a return on investment from a social media marketing campaign. Exploring principals in conversion, engagement, brand building and database acquisition as well as cultivation techniques, this workshop will be the ace up the sleeve of any seasoned marketer or newly interested social media marketer looking to create an edge in today’s competitive communication market.

Who is this course for?

Entrepreneurs

Business owners, freelancers and individuals looking for better engagement and results from their content marketing efforts, needing a clear, easy to action approach.

 

Agencies

Agency teams ready to deeply understand the drivers and influencers of successful content marketing campaigns and the role they play in the broader marketing mix.

Marketing Professionals

Marketing professionals wanting to increase ROI and master key content planning and strategies to promote customer engagement

 

Course Details

Time and dates

12:30pm – 4pm, Thursday 11 February, 2021

Cost

Special rates for Members – From $330

Delivery

Online

AMI Member Value

This course qualifies for 4 hours of professional development under the AMI’s Certified Practising Marketer program.

GOT QUESTIONS?

Social Media Marketing: Creating a Return On Investment from Social Media  – Key Benefits

 Run by award-winning social media marketer and business owner, George Hawwa (from Attention Experts), this workshop will cover key insights into fundamentals knowledge in brand building, developing valuable engagement, how to build databases, creating and evaluating touch-points, and ultimately, how to create sales/leads or inquiries from your social media marketing campaign.

Topics Covered

  • What are the key trends in social media marketing in 2020, and what to expect in future trends
  • What is the key formula for a successful return on investment in social media
  • How to create brand value at a high level, and create exponential growth of the brand through social media
  • Case Studies in brand value on social media
  • What are the three key principles of creating engagement on social media for a business
  • What databases to focus on and how to value them

 

  • Attribution modeling – what is it? And why is it important
  • Evaluating a touchpoint in monetary terms
  • Facebook Analytics vs Google Analytics
  • What are the key principles to apply in a B2B market vs a B2C market on social media
  • How to value conversions and calculate overall social media return on investment
  • What are the key fundamentals of a successful paid social media campaign

 

Facilitator

George Hawwa

As Growth Director of leading social media agency, Attention Experts, George is in charge of the overall strategy, content, and advertising for client accounts while ensuring that all Attention Expert’s clients are obtaining a suitable return on their marketing investment. This is done for over 100 clients across 15 industries. George also oversees the current research division of Attention Experts which identifies and collects data on the latest digital marketing trends and strategies.

George recently won the ‘Outstanding Young Entrepreneur’ award at the NSW Regional Business Chamber Awards in 2018. George started Attention Experts, after successfully starting, building and selling two multi-million dollar businesses utilising social media. He was approached by organisations, for his competence after both businesses were sold, and hence decided to embark on establishing his own social media agency. George has a Bachelor in Mathematics and Finance from the University of Technology, Sydney and a Bachelor of Arts – majoring in Asian Business Studies and Politics from Griffith University. He is a sought after keynote speaker and presenter for industry groups and in-house training on the subject of social media. George also lectures on behalf of the Centre for Continuing Education on social media strategy at Sydney University.  

Get in touch

Location: Level 1, 21 Chandos Street, St Leonards, NSW

Telephone: (02) 8256 1653

Email: events@ami.org.au

Office Hours: M-F: 9am – 5pm