Social Media Strategy – Online Course



Start where you are. Use a social media audit and SWOT analysis to establish your current state.


Defining Objectives. Align your social media strategy with you organisation/personal brand strategy.


Identifying Your Audience. Audience segmentation, behaviour, demographics and persona.


Choosing the Right Channel. Inform your choice with channel usage, purpose, content and performance.


Content Strategy. Content categories, purpose, topics, formats, repurposing and scheduling.

Course Overview

This course has been designed for any individual, social media freelancer/agency or small-medium business to give you all the knowledge and skills you need to develop a comprehensive, effective social media strategy that will deliver the results you’ve been looking for. Right through this course, you’ll be working on the strategy for your chosen organisation or personal brand. You’ll learn how to design your strategy to impact your audience with relevant content that moves them from follower to customer. There are templates for every step that will build together to form a comprehensive strategy document or presentation. By them time you’re done you’ll have everything ready to go!

Who is this course for?


Business owners, freelancers and individuals looking for better engagement and results from their social media efforts, needing a clear, easy to action approach.



Agency teams ready to deeply understand the drivers and influencers of successful social media campaigns and wanting to stand out in the social media agency scene with expertise that outperforms the competitio

Marketing Professionals

Marketing professionals wanting to increase ROI and demonstrate advanced knowledge of strategic planning.


Course Details

Time and dates



Special offer for AMI community – $636



AMI Member Value

This course qualifies for 20 hours of professional development under the AMI’s Certified Practising Marketer program.

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Social Media Strategy Course – Key Benefits

After you’ve completed this 20-hour online course, you’ll have the essential skills to develop a comprehensive and effective social media strategy.


    • Understand buyer stages and their impact on strategy and content
    • Put your social media strategy in the context of your organisation or personal brand
    • Conduct a social media audit on your existing presence
    • Assess consistency, performance, SEO, brand and competitors
    • Write objectives and KPIs that drive and measure performance
    • Develop audience personas to target with relevant content
    • Choose the right channel to suit your organisation or personal brand
    • Understand content categories, purpose and formats
    • Collaborate with your audience and influencers for greater engagement
    • Plan in detail for budget, resourcing and management
    • Analyse data metrics to gain insights and continuously improve

Course Facilitator


Social Media College

Social Media College (SMC) is where the world goes to study social media.

Since 2014, SMC has delivered a wide variety of market-leading short courses, including face-to-face workshops and online self-paced options as well as the Diploma of Social Media Marketing, the first nationally recognised qualification governed by the Australian Government’s ASQA. All are designed in close collaboration with globally renowned social media experts.

Whether you’re looking to accelerate your career, upskill within the marketing industry or rapidly grow your business, SMC will teach you relevant, practical and immediately applicable social media marketing skills.

Other Social Media College online courses

Instagram Marketing – Online Course

Learn how to create engaging Instagram profiles, build an active following online, monetise your Instagram account, convert followers to paying customer, maximise Instagram engagements.

LinkedIn Marketing Strategy – Online Course

Learn how to use LinkedIn to generate brand reach and awareness as well as lead generation and new pipeline sales opportunities. 

Facebook Advertising – Online Course

Get essential skills to become an expert in Facebook Marketing and Advertising, increase reach, build brand awareness, and generate new sales. 

Get in touch

Location: Level 1, 21 Chandos Street, St Leonards, NSW

Telephone: (02) 8256 1653


Office Hours: M-F: 9am – 5pm