What is Australian Marketing Institute Micro-Credentialing?

The AMI micro-credential provides marketers with an opportunity to strengthen their professional brand with an Australian recognised marketing certification in a range of skills. AMI micro-credentials offers a new way to recognise the skills and knowledge that you already have through your current work experience and on-the-job training.

Today’s marketers have to navigate an ever-changing landscape of tools, channels, and strategies to be successful. No matter your area of specialisation, the AMI micro-credential will provide you with industry-validated recognition of your skills.

Developed in collaboration with VETASSESS, the leading assessment authority in Australia for skilled migration assessments, the AMI micro-credential is underpinned by industry expert validation. A professional practice credential – aligned to international qualification and industry frameworks – provides you with the opportunity to validate your skills across five pillars of marketing.

The AMI micro-credential provides recognition of a marketers’ core technical knowledge in areas such as digital and data-driven marketing; content and creative marketing as well as customer experience.

DATA-DRIVEN MARKETING
50 CPD pts

Data-driven marketing is the ability to transform consumer data into marketing insights to optimise the results of marketing investment. From foundation to masters-aligned, the credential levels offer clear development pathways backed by robust evidence.

DIGITAL MARKETING
50 CPD pts

The role of digital marketing is to build relationships between brands and consumers through digital mediums.

CONTENT MARKETING
50 CPD pts

Content marketing is the ability to create and deliver relevant and consistent content to engage with specific audiences.

CREATIVE MARKETING
50 CPD pts

Creative marketing is the ability to generate innovative ideas that are relevant to target audiences and differentiating in the market place to drive results.

CUSTOMER EXPERIENCE
50 CPD pts

The Customer experience credential is essential to promote your ability to truly understand your customer needs and put them first to improve your company’s bottom line.

How does it work?

How does it work?

The AMI micro-credential process is designed to be straightforward. You don’t need to sit an exam or attend any classes to demonstrate your chosen skill. Instead, AMI micro-credential is about recognising the skills you already have through an evidence-based assessment.

AMI micro-credential assessments are conducted by our partner VETASSESS on the basis of the evidence you select to convey and document your expertise in marketing. Consider and select examples of your work, with supporting evidence documents, before writing your reflective testimony.

What will you receive?

What will you receive?

Once assessed, you’ll receive a certificate and digital badge of your micro-credential that you’ll be able to share with your network or place on your LinkedIn / website.

Who will be assessing your application?

Provided in collaboration with VETASSESS, the leading assessment authority in Australia for skilled migration assessments, the AMI micro-credential provides you with a peer-to-peer assessment of your skills.

5
MARKETING MICRO CREDENTIALS - MARKETING SPECIALTIES
5
LEVELS OF PROFESSIONALISM - FROM ENTRY TO PROFESSIONAL
115+
YEARS OF COMBINED INDUSTRY EXPERIENCE
CERTIFICATION THAT GROWS WITH YOU

Specialties and Levels

The AMI micro-credential provides a trusted mark and validation of the level of your marketing skills.

It provides recognition of a marketers’ core technical knowledge in areas such as digital and data-driven marketing; content and creative marketing as well as customer experience.

The AMI micro-credential offers all marketing practitioners
– from entry-level skills through to a CMO level of capability
– the opportunity to differentiate themselves within the global marketing workforce. Each credential has 5 levels of competency.

APPLY TODAY!
DATA-DRIVEN MARKETING
50 CPD pts
Data-driven marketing is the ability to transform consumer data into marketing insights to optimise the results of marketing investment. From foundation to masters-aligned, the credential levels offer clear development pathways backed by robust evidence.
DIGITAL MARKETING
50 CPD pts
DIGITAL MARKETING
CONTENT MARKETING
50 CPD pts
CONTENT MARKETING
CREATIVE MARKETING
50 CPD pts
CREATIVE MARKETING
CUSTOMER EXPERIENCE
50 CPD pts
CUSTOMER EXPERIENCE

What is the assessment process?

AMI micro-credential assessments are conducted by our partner VETASSESS on the
basis of the evidence you select to convey and document your expertise in marketing.

Step One
Step One
Select area of an AMI micro-credential, select examples of your work, with supporting evidence documents and write a 500-word reflective testimony. It is recommended that you choose two to three examples with at least two pieces of evidence per example.
Step Two
Step Two
Submit your application through a digital from below and pay the application fee. Allow up to 2 weeks for skill assessment performed by our partner VETASSESS.
Step Three
Step Three
Successful candidates receive an AMI micro-credential certificate and digital badge that can be shared publicly through social media, professional platforms like LinkedIn, added to your resume or website.
ASSESSMENT PROCESS

Documents for micro-credential assessments

Consider and select examples of your work, with supporting evidence documents, before writing your reflective testimony. It is recommended that you choose two to three examples with at least two pieces of evidence per example.

In this section you’ll find some possible types of evidence you may consider providing for each credential.

DATA-DRIVEN MARKETING
50 CPD pts
CV Personal reflective statement (c. 500 words) Data analytics reports, digital campaign roadmaps and/ or performance matrix Documentation showing the business case for data analytics, impacts on business revenue Examples of recommendations for data-based marketing techniques
DIGITAL MARKETING
50 CPD pts
CV Personal reflective statement (c. 500 words) Competitor analyses, environmental scans Links to sites maintained, social media platforms; documents relating to marketing plans showing the role of digital marketing Campaign statistics with insights and lessons learned ROI calculations for marketing campaigns
CONTENT MARKETING
50 CPD pts
CV Personal reflective statement (c. 500 words) Content strategy Client testimonials Content strategy presentation, planning documentation Sample content strategies and stakeholder responses
CREATIVE MARKETING
50 CPD pts
CV Personal reflective statement (c. 500 words) Portfolio of creative work Sample presentations of creative output Evidence of conference presentations, trade PR, whitepapers, awards, client testimonials
CUSTOMER EXPERIENCE
50 CPD pts
CV Personal reflective statement (c. 500 words) Detailed case studies relating to CX issues faced by defined groups, improvements in experience Evidence of stakeholder interactions Insight reports, CX case studies and reflections on lessons learned

Turn your existing marketing skills into a
nationally recognised credential!

Don’t delay, get your micro-credential in one or more marketing specialties!

APPLY TODAY!

“VETASSESS is proud to support the Australian Marketing Institute’s micro-credentials in five specialist areas within the field of marketing. These target new critical specialisations that may not have been on offer through traditional learning, to enable marketing professionals to take advantage of emerging opportunities in the field.”

— DR MAMTA CHAUHAN, GROUP MANAGER, SKILLS RECOGNITION GENERAL OCCUPATIONS, VETASSESS
F.A.Q

Common Questions

HOW LONG WILL THE ASSESSMENT TAKE?

HOW LONG WILL THE ASSESSMENT TAKE?

WHICH PARTNER ORGANISATION IS THE AMI WORKING WITH ON THESE ASSESSMENTS?

WHICH PARTNER ORGANISATION IS THE AMI WORKING WITH ON THESE ASSESSMENTS?

HOW DO I KNOW THAT MY SKILLS WILL BE ASSESSED IN A FAIR AND ACCURATE WAY?

HOW DO I KNOW THAT MY SKILLS WILL BE ASSESSED IN A FAIR AND ACCURATE WAY?

DO I NEED TO SUPPLY DETAILS OF REFEREES?

DO I NEED TO SUPPLY DETAILS OF REFEREES?

IF I DISAGREE WITH THE OUTCOME OF THE ASSESSMENT, WHAT ARE MY OPTIONS?

IF I DISAGREE WITH THE OUTCOME OF THE ASSESSMENT, WHAT ARE MY OPTIONS?

IF I HAVE QUESTIONS ABOUT HOW TO USE OR SHARE MY CREDENTIAL, WHAT SHOULD I DO?

IF I HAVE QUESTIONS ABOUT HOW TO USE OR SHARE MY CREDENTIAL, WHAT SHOULD I DO?