2024 AWARD CATEGORIES

The 2024 AMI Marketing Excellence Awards are on!
Explore the categories now and make sure you enter bright and early!

CAMPAIGN CATEGORIES CAMPAIGN CATEGORIES

Acquisition Marketing

Brand Revitalisation

Content Marketing

Creativity in Brand, Product or Service Marketing

Excellence in Customer Experience

Data & Insight Driven Marketing

Experiential Marketing

PR Campaign of the year

Loyalty & Retention

CAMPAIGN CATEGORIES CAMPAIGN CATEGORIES

Not for Profit Marketing

Product or Service Launch or Relaunch

Public Sector Marketing

Purpose-led Marketing

Small Budget Marketing

Social Media Marketing

Sponsorship Effectiveness

Sustainability Marketing

SPECIAL CATEGORIES SPECIAL CATEGORIES

Certified Practising Marketer of the Year

Chief Marketing Officer of the Year

Emerging Marketer of the Year

Future Leader of the Year

Independent Marketing Agency of the Year

Mid-size Marketing Agency of the Year

Large National Network Agency of the Year

Life Member Award

Sir Charles McGrath Award

Marketing Team of the Year

Marketing Campaign of the Year (Up to $1 million & 1 million and above)

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2024 AMI AWARDS KEY DATES

Mark these dates so that you don’t miss out on any deadlines and
openings for the 2024 AMI Marketing Excellence Awards.

FEB 15
FEB 15 FEB 15

EARLY BIRD AWARDS ENTRIES

MAR 15
MAR 15 MAR 15

REGULAR AWARD ENTRIES

APRIL 30
APRIL 30 APRIL 30

AWARD ENTRIES CLOSE (LATE BIRD ENTRIES OPEN UNTIL MAY 15)

AUG 13
AUG 13 AUG 13

FINALISTS ANNOUNCED

OCT 17
OCT 17 OCT 17

AMI MARKETING EXCELLENCE AWARDS GALA IN MELBOURNE VIC

BUY EARLY BIRD AWARDS GALA TICKETS NOW

RULES & ELIGIBILITY

The profession of marketing is evolving rapidly.

As your industry body, our vision is to help our members keep up, be successful and demonstrate the strategic power that marketing plays in the business world today. The annual Australian Marketing Institute’s Marketing Excellence Awards are presented to organisations and marketers who have achieved excellence and success from innovative and effective marketing.

As the most established and respected Marketing Awards in Australia, the AMI Marketing Excellence Awards provides the opportunity to promote, experience, recognise and celebrate excellence in the marketing community.

The AMI aims to experience, promote, recognise and celebrate excellence in marketing practice.

ELIGIBILITY

Submissions are invited from individuals and organisations irrespective of turnover or industry, unless otherwise specified. Submissions are accepted from individuals and organisations operating within the APAC region or marketing campaigns executed for the region. The entry must have been active within the period of 1 January 2023 to 30 April 2024. Awards will be presented to the organisation or person named in the entry form.

ENTRY COST

Awards early bird entry prices start from $395 for the AMI members and $595for non-members. Regular AMI member price $495, non-member price $695. Late bird fee: $195. All prices include GST.

CAMPAIGN CATEGORY SUBMISSION WEIGHTING

Categories are open to both B2C and B2B entrants. Judges will consider the merits of each submission taking into consideration that metrics and success factors differ between B2C and B2B marketing programs. Judges will consider the linkage between strategy, execution and outcomes achieved.

SPECIAL CATEGORY SUBMISSION WEIGHTING

Each Special Category has its own set of criteria, and we recommend looking at the category description to determine what the judges will be looking for.

CREATING YOUR ENTRY
  • Read the Terms & Conditions
  • Read the Submission Criteria and Weighting guides on previous tabs
  • Read the category descriptors on the Awards page when you log in
  • Collect evidence of research, implementation strategies, evaluations and key outcomes
  • Craft your submission based on the weighting guide and category requirements
  • Upload your organisations logo and campaign image
  • Upload any additional links, graphics or documents to support your entry
  • If part of a client or 3rd party program complete the details of the external contact person for submission approval
  • Complete the details of who will be collecting the award if you win
  • Complete information for trophy/certificate
  • Review your entry
  • Submit – make payment to ensure your entry will be judged
  • You will still be able to amend your entry until 15 May 2024
CLIENT AUTHORISATION

If the award submission is on behalf of a client or part of a 3rd party program please ensure you have permission from the content owner as well as relevant contact details for a person in the organisation. This person will be contacted to provide authorisation for entry into the program prior to the submission moving into judging.

AWARDING PROCESS

Finalist Announcements

Announcement of finalists will take place via Zoom on the 15th of August 2024.

National Winners

The Marketing Excellence Gala Ceremony will be held in October 2024 in Melbourne, VIC, to recognise and award the finalists and announce and award the National winners of each campaign category. Each finalist will receive a trophy/plaque as well.

KEY DATES
  • The entry/campaign must have been active within the period of 1 January 2023 to 30 April 2024.
  • Early bird submissions paid by: 14 March 2024 at 5pm (AEDT).
  • Submission deadline: 30 April 2024 at 5pm (AEST).
  • Late entries: The award submissions not paid before 5pm (AEST) 30 April 2024 will incur a late fee of $195 (inc GST). The system will automatically apply this fee between 30 April and 28 May 2024, when the entries platform will close.
  • Finalists will be announced in August 2024 via Zoom.
  • AMI Marketing Excellence Awards Gala: Date 17 October 2024, Zinc at Federation Square, Melbourne, VIC

FROM ORDINARY TO OUTSTANDING:
A GUIDE TO AWARD SUBMISSIONS WEBINAR

Are you considering entering the 2024 AMI Marketing Excellence Awards but not sure where to start with your submission?

The CEO of the AMI, Bronwyn Powell along with Alicia Beachley, CEO of April 5 Agency and Zeina Khodr, CEO of Paper + Spark will spill their secrets at the From Ordinary to Outstanding: A Guide to Award Submissions.

WATCH NOW
Judging

Judging

This is an exclusive opportunity only extended to our Certified Practising Marketers. The AMI Marketing Excellence Awards have been a platform for recognising exceptional achievements in marketing through innovative and effective practices for more than 40 years. Benefits of being a judge: Count towards your PMP. Exposure to innovative marketing campaigns & give back to the industry. Digital badge for being a judge.

The AMI Awards judging process happens every year in June, the call for judges is sent out to our Certified Practising Marketers in May.

Applications closed

INCLUSIVE AWARDS CATEGORIES

This year, there are 18 campaign categories and 11 special awards categories. Submissions are open to any organisation regardless of the industry or sector you operate in. Rather than offering industry specific categories, entrants are encouraged to enter award categories most relevant to the nature of their entry.

SEE CATEGORIES
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MOMENTS OF THE 2022
AMI MARKETING EXCELLENCE AWARDS CELEBRATION

2024 AWARDS FOR MARKETING EXCELLENCE PARTNERSHIP AND SPONSORSHIP

OUR TRUSTED PARTNERS & SPONSORS

If you would like to partner with AMI or become an award category sponsor, contact the AMI Awards Team by email at events@ami.org.au. Click here for information about sponsorship and partnership opportunities.

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QUESTIONS?

If you have any questions, please get in touch with the AMI Team at events@ami.org.au. Alternatively, drop us a line by using this form.

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    FAQs

    When were the AMI Marketing Excellence Awards established?

    The Awards were established in 1982 as the Hoover Marketing Awards.

    How long have the AMI Marketing Awards been celebrating marketing excellence?

    For over 40 years, the AMI Awards have been celebrating extraordinary success in marketing practices.

    What is the significance of the AMI Marketing Excellence Awards?

    The Awards provide an opportunity to celebrate individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices.

    What opportunities do the Awards provide for individuals and organisations?

    The Awards offer an exclusive opportunity to celebrate excellence in marketing across the country throughout the year.

    How many categories are there in the 2024 AMI Marketing Excellence Awards?

    There are multiple categories, including campaign categories and special categories, totaling to 20+ distinct areas of recognition.

    Can you provide examples of campaign categories in the Awards?

    Examples of campaign categories include Acquisition Marketing, Brand Revitalisation, Content Marketing and more.

    Are there any special categories in the Awards?

    Yes, special categories include Certified Practising Marketer of the Year, Chief Marketing Officer of the Year, Emerging Marketer of the Year and others.

    What are the key dates for the 2024 AMI Marketing Excellence Awards?

    Key dates include deadlines and openings for the Awards, which participants shouldn't miss to ensure their participation.

    What is the vision of the Australian Marketing Institute regarding its members?

    The vision is to help members keep up, be successful, and demonstrate the strategic power that marketing plays in the business world today.

    How are winners selected for the AMI Marketing Excellence Awards?

    Winners are selected based on their demonstration of excellence and success from innovative and effective marketing practices.