An interactive workshop looking at both internal and external stakeholders as well reviewing cultural considerations. Plus, you will hear from some of New Zealand’s leading marketers on ‘traps for young players’ in stakeholder management and how they approach this critical part of implementing marketing strategy.
6 hours | 24 CPD Points
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- Our comprehensive course on stakeholder management offers a holistic approach that combines both theoretical foundations and practical techniques. This course is designed to equip individuals with the necessary knowledge and skills to effectively identify and manage stakeholders in various contexts.
- The theoretical component of the course delves into the principles and concepts of stakeholder management. Participants will gain an understanding of stakeholder theory, which explores the relationships between an organisation and its stakeholders. They will learn about the different types of stakeholders, their interests, and their influence on decision-making processes.