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Why you should enter the AMI Awards in 2024..

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Winning an award has some obvious benefits: but apart for the kudos of receiving a glittering trophy, there are some really tangible benefits of entering a repu...

How to destroy customer loyalty in moments (or, when persona..

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Imagine you are a hardworking single mum in her early 50s who has devoted her life to her now-grown children. You love the family rituals you’ve built up over...

How generative AI can help your lean marketing team achieve ..

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Within the fluid and dynamic world of today’s marketing, juggling resources is a constant hassle for lean marketing teams, and keeping up with the industry le...

Why Market Leaders Need Marketing Leaders..

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Market leading brands, whether long established (e.g. Toyota in Australia, every year since 2003) or newly ‘crowned’ leader (e.g. Chinese EV manufacturer BY...

Taylor Swift, Ticketek, The Iconic, Endeavour Group, TVSN: B..

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Credential stuffing attacks across Ticketek, The Iconic and Endeavour Group have ratcheted up mainstream awareness of a worryingly common cyber risk ...

Woolworths Group CEO Brad Banducci to step down as grocery p..

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Woolworths Group has confirmed Managing Director and Group CEO Brad Banducci, will be retiring in September 2024 after 13 years with the supermarket giant and 8...

Half of Aussies believe society is ‘broken’, Ips..

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A new global survey conducted by Ipsos has revealed half of Australians believe their society is 'broken' and the country is in decline....

Alinta Energy launches ‘True Power’ to educate A..

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Alinta Energy has unveiled a new brand platform, 'True Power', aimed at educating Australians about their energy sources and the transition to net zero. The cam...