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- Foundational courses help to understand the importance of marketing automation. You’ll start by gaining a deep understanding of what marketing automation is, what it isn’t, and why it matters. You’ll discover why buyer personas and journeys are crucial components of a successful marketing automation strategy. From there, you’ll learn how to develop marketing automation strategies that align with your business objectives and how to measure the success of your marketing automation efforts.
- Other courses address one of the key challenges in leveraging marketing technology is aligning the requirements of marketing with IT and external vendors. Our courses address this critical aspect by teaching you how to drive marketing technology requirements collaboratively. You’ll learn how to effectively communicate your needs, negotiate with stakeholders, and ensure seamless integration of technology solutions into your organisation’s business and marketing strategies.
- Measuring the success of your marketing automation efforts is crucial to refining your strategy and maximizing ROI. Our courses provide you with in-depth knowledge of key performance indicators (KPIs) and analytics tools that enable you to track and evaluate the impact of your automated campaigns. You’ll gain valuable insights into customer engagement, conversion rates, revenue attribution, and more, allowing you to make data-driven decisions and continuously improve your marketing automation strategy.