22Dec
8 Hours | 32 CPD Points

Advanced AI for Digital Marketing

Learn how to leverage specialised AI tools to maximise your channel performance across each stage of customer journey, from SEO to Social Media, Paid Advertising, and beyond.

From $1047
22Oct
Masterclass | 16 CPD Points

Optimisation Playbook: Search, Conversion & Growth Strategy

Master modern marketing in a half-day intensive. Navigate the death of attribution, harness zero-click strategies, evolve your SEO approach, rebuild your brand, and optimise conversions to drive measurable growth in today's fragmented digital landscape.

From $390
4 Hours
18Mar
Masterclass | 16 CPD Points

The new rules of search in the AI era. Half-day Masterclass | Online Live

Search has shifted. Customers are no longer simply clicking through results. They are discovering brands through AI-generated answers, summaries and recommendations across platforms like Google, Chat GPT and Perplexity. Learn the latest rules for Search from SEO to GEO to AIO.

From $390
4 Hours
02Sep
Masterclass | 16 CPD Points

The new rules of search in the AI era. Half-day Masterclass | Online Live

Search has shifted. Customers are no longer simply clicking through results. They are discovering brands through AI-generated answers, summaries and recommendations across platforms like Google, Chat GPT and Perplexity. Learn the latest rules for Search from SEO to GEO to AIO.

From $390
4 Hours
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  • Foundational courses help to understand the importance of marketing automation. You’ll start by gaining a deep understanding of what marketing automation is, what it isn’t, and why it matters. You’ll discover why buyer personas and journeys are crucial components of a successful marketing automation strategy. From there, you’ll learn how to develop marketing automation strategies that align with your business objectives and how to measure the success of your marketing automation efforts.
  • Other courses address one of the key challenges in leveraging marketing technology is aligning the requirements of marketing with IT and external vendors. Our courses address this critical aspect by teaching you how to drive marketing technology requirements collaboratively. You’ll learn how to effectively communicate your needs, negotiate with stakeholders, and ensure seamless integration of technology solutions into your organisation’s business and marketing strategies.
  • Measuring the success of your marketing automation efforts is crucial to refining your strategy and maximizing ROI. Our courses provide you with in-depth knowledge of key performance indicators (KPIs) and analytics tools that enable you to track and evaluate the impact of your automated campaigns. You’ll gain valuable insights into customer engagement, conversion rates, revenue attribution, and more, allowing you to make data-driven decisions and continuously improve your marketing automation strategy.