Master AI-powered storytelling with expert Steve Ballantyne. Learn to blend traditional narrative techniques with generative AI tools like ChatGPT and Claude. Create engaging, scalable content that captures attention and drives real impact.

This program focuses on mastering critical team leadership and influencing skills as you learn to craft marketing strategies, embrace customer intimacy, and effectively connect with customers using the latest tools and techniques.

Build real AI capability across strategy, creative, media, CX and measurement. This 12-week online program moves marketers from experimentation to confident, governed execution using real tools, live demos and practical projects, culminating in an AI-enabled campaign.

Master the art of negotiation across your working life. Learn how to prepare, build rapport, handle key moments, and influence outcomes with confidence. Gain practical tools and insights to navigate conversations, strengthen your position, and achieve better results.

Learn how to sharpen positioning, tighten messaging, and win market share in crowded categories without outspending competitors. Gain practical tools to stand out, force choice, and reclaim lost ground.

In this dynamic half-day workshop, participants will master the fundamentals of strategic marketing planning using proven frameworks that connect organisational objectives to measurable marketing outcomes. Through an interactive session, attendees will learn how to conduct thorough situation analysis, set strategic goals, and create actionable marketing plans that drive business success.

Master AI-powered storytelling with expert Steve Ballantyne. Learn to blend traditional narrative techniques with generative AI tools like ChatGPT and Claude. Create engaging, scalable content that captures attention and drives real impact.

Think Copilot is underwhelming? Discover how Microsoft Copilot has evolved with memory, notebooks, agents, voice and automation. Learn practical workflows, smarter prompting and setup tips to boost marketing productivity, confidence and results.

Build a strong foundation in B2B marketing in this focused masterclass. Learn how B2B differs from B2C, how to reach business buyers, create effective content, use digital channels well, and generate, nurture, and measure leads with confidence.

Create high-impact visuals that reflect your brand and capture attention. Learn how to use AI tools to generate, refine, and scale on-brand imagery. Gain practical skills to work faster, reduce costs, and produce professional visuals with confidence.

AI is reshaping competition, marketing and decision-making. The AI Shockwave helps leaders cut through hype, understand the real shifts underway, and focus on the strategic choices that protect and grow market share in an AI-driven economy.

Build real AI capability across strategy, creative, media, CX and measurement. This 12-week online program moves marketers from experimentation to confident, governed execution using real tools, live demos and practical projects, culminating in an AI-enabled campaign.