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  • Courses range from the basic principles of building Brands, to building the Brand into the heart of the business and purpose-led Brand strategies. In foundational courses you will master an understanding and appreciation of the basic principles that need to be in place to build a strong brand with an unique and relevant positioning.
  • More advanced courses focuses on mastering critical team leadership and influencing skills as you learn to craft brand marketing strategies, embrace customer intimacy, and effectively connect with customers using the latest tools and techniques. Leaning into the long view of your career, you will learn to identify the factors leading to success – from customer centricity to mobilising others.
  • Furthermore, today, especially in the face of economic challenges, it is the businesses and brands that lead with purpose that will be more successful in attracting loyal customers, as well as employees and investors. A purpose led brand strategy course will demonstrate driving profit through purpose.