TECHNICAL MARKETING COMPETENCIES
Corporate
Communications
Why is it important for a Marketer to understand the role of corporate communications?
In today’s dynamic business landscape, marketers face the crucial task of developing an effective corporate communications strategy. This strategy plays a vital role in facilitating clear and meaningful two-way communication between the organization and its key internal and external stakeholders. By implementing such a strategy, marketers ensure that their messaging is not only clear and consistent but also credible, authentic, and aligned with the organization’s values and brand personality.