20Oct
Webinar | 4 CPD Points Free for Members

Personalisation Playbook

Learn how to use personalisation effectively without crossing the line. Explore practical approaches to data, customer experiences, testing and measurement, and discover where to start and why a set-and-forget approach can undermine your results.

From $99
1 Hour
18Nov
Webinar | 4 CPD Points Free for Members

A Marketer’s Guide to Agentic AI

Discover how marketing teams can use agentic AI to build shared workflows, improve consistency, manage risk and scale AI safely. See practical examples and a live workflow in action.

From $99
1 Hour
No event found!
  • Through our courses, marketers gain a deep understanding of the art of crafting compelling copy that resonates with their intended recipients. By honing their copywriting abilities, marketers can create impactful communications that cut through the noise and capture the attention of their target market.
  • Moreover, these courses emphasise the importance of adapting the communication style to suit the specific needs and preferences of diverse audiences. Marketers learn how to tailor their messaging to various demographics, cultures, and platforms, ensuring that their communications are relevant and engaging. By developing this versatility in their copywriting skills, marketers can effectively connect with their target audiences and foster stronger relationships with them.