Apply for the 2024 AMI Mentoring Program

We are proud of the community of marketing mentors, academic partners, and committee members who have supported the AMI Mentoring Program – Emerging Marketers during the last ten years. Over 350 people have invested in providing opportunities for emerging marketers to develop their skills and get valuable insights into the industry and their careers.

2024 AMI Mentoring Program – Emerging Marketers Fact Sheet

The AMI Mentoring Program – Emerging Marketers is a 7-month mentoring program designed to connect senior marketers with Australia’s emerging marketing talent.

Program Location

Online.

Program Committment
  • Length of program: Seven months
  • Frequency of contact: Monthly (minimum)
  • Commitment: 2 hours per month (more if suitable)
  • Recommended mode of contact: Face to face, virtual, phone, email
Program Inclusion
  • Paired exclusively with a mentor/mentee for the duration of the program
  • 7 online Topic of the Month networking events where you can address your questions to marketers from the top companies
Focus Topics

Program participants can determine their own direction of mentoring, however, the program will provide guidance focusing on 6 main areas: Self Assessment, Career Planning, Personal Brand, Networking Skills, Work/Life Balance and Workplace Politics.

Program Timelines
  • December 2023: Applications open for Mentors & Mentees
  • 15 March 2024: Applications closed for Mentors & Mentees
  • 19 April 2024: Matching Process Concludes
  • 8 May 2024: Program Launch – Participants’ Online Briefing
  • May – November 2024: Topic of the month events (every 2nd Wednesday of the month)
  • 13 November 2024: Nationwide Program Wrap Up online event
Mentor Information

Benefits:

  • Develop your skills to become a better mentor
  • Connect with the future marketing leaders of tomorrow
  • Network with emerging and senior marketers across different industries and sectors
  • Feel the challenge and excitement of working with a passionate marketer
  • Earn qualifying hours towards maintaining your Certified Practising Marketer (CPM) status
  • Experience the reward of helping someone be the best marketer they can be

Prerequisites:

Mentee Information

Benefits

  • Exclusive connection with a senior marketer who can provide professional guidance and support for the duration of the program
  • Skills to support advancement to the next stage in your career
  • Actionable career insights into industry trends and the changing social and digital landscape
  • Network with your peers and marketers across different industries and sectors
  • Online forums to connect, engage and knowledge-share with other participants
  • Guided discussion topics relevant to progressing careers
  • Discounts on AMI curated workshops
  • Eligibility to enter as an Emerging Marketer of the Year applicant in the 2024 AMI Marketing Excellence Awards

Prerequisites

  • AMI Career Starter/Professional membership
  • Must have from 3-10 years of work experience in the marketing field
  • Must be graduated from an undergraduate or postgraduate program
2024 AMI MENTORING PROGRAM – EMERGING MARKETERS

KEY DATES

February 2024
Applications open for Mentors & Mentees
15 March 2024
Applications closed for Mentors & Mentees
19 April 2024
Matching Process Concludes
1 May 2024
Mentoring starts
8 May 2024
Program Launch – Participants’ Online Briefing + First Topic of the Month – 1.5 hours event
May – November 2024
Topic of the month events (1 hour online session every 2nd Wednesday of the month 12.30PM – 1.30PM Sydney time)
13 November 2024
Nationwide Program Wrap Up online event

MENTOR

BECOME A MENTOR FOR THE 2024 AMI MENTORING PROGRAM – EMERGING MARKETERS

CLICK HERE TO APPLY

MENTEE

BECOME A MENTEE FOR THE 2024 AMI MENTORING PROGRAM – EMERGING MARKETERS

CLICK HERE TO APPLY

PREVIOUS MENTORS

AMI Mentors are senior marketing professionals who are qualified Certified Practising Marketers. The CPM title is earned through ethical behaviour, depth of experience and currency of knowledge. But most of all, it’s the respected sign of distinction of a Marketing Professional who continually strives to further the practice through leadership and innovation through continuous learning.

Doriena Parsons
Doriena Parsons
National Head of Strategic Communications and Marketing Moore Australia and Moore Markhams New Zealand
Kristie Atkins
Kristie Atkins
Managing Partner, Wink; AMI Director; AMI Mentor, Life Member & Fellow; AMI Certified Practising Marketer of the Year 2021
Mary-Anne Amies
Mary-Anne Amies
Director, Wise Up Marketing
Celeste Moroney
Celeste Moroney
Founder & CEO Run Partners
Dennis Freeman
Dennis Freeman
Highly experienced marketing, alumni and fundraising professional
Tracey Hamilton
Tracey Hamilton
Marketing Consultant PAMI (CPM)
TESTIMONIALS

AMI Mentoring Program –
Emerging Marketers Participants

Doriena Parsons

Doriena Parsons

National Head of Strategic Communications and Marketing Moore Australia and Moore Markhams New Zealand

I have absolutely loved working with my mentees this year. I believe it is our responsibility as professionals to empower others and help them discover a new perspective. The AMI program has been wonderful in providing structured focus topics, whilst giving the flexibility for mentees to work through a particular problem in any given month. I would highly recommend the program to both mentors and mentees as a most rewarding experience.

Kristie Atkins

Kristie Atkins

Managing Partner, Wink; AMI Director; AMI Mentor, Life Member & Fellow; AMI Certified Practising Marketer of the Year 2021

The mentor-mentee relationship is a special one where you have not just the opportunity to give back to the profession and contribute to the development of a future leader, but also to better understand the next generation coming into our industry. AMI's Emerging Marketers is a stand-out program which cleverly ensures a match between individuals with common interests or styles while also providing structure, process and professional development sessions for the mentees. The great combination of informal and formal learning, while building relationships and sharing experiences is why I so highly recommend the program to other Certified Practising Marketers who may be considering being a mentor.

Mary-Anne Amies

Mary-Anne Amies

Director, Wise Up Marketing

I was thrilled to be a Mentor in the AMI Emerging Marketers program, it was is so rewarding to watch another marketer grow, as well as to continually understand the challenges faced in todays landscape. It is such a mutually rewarding experience, and an opportunity to give support and guidance that I would have loved two decades ago when I was starting out. The professional development webinars run along the program were also so interesting. A wonderful program and an exceptional opportunity for leaders in marketing to give back.

Celeste Moroney

Celeste Moroney

Founder & CEO Run Partners

I was perfectly matched with my mentee. Thank you to AMI for providing this opportunity. We had an instant connection and were able to dig deep very quickly and progress through challenges and opportunities. The experience cemented the great work AMI are doing to help build the best of the best Australian marketers.

Dennis Freeman

Dennis Freeman

Highly experienced marketing, alumni and fundraising professional

I have had the privilege of being a mentor in this program for a number of years and each year I really value the opportunity to meet young marketers. I’m always inspired by the opportunities that this program offers, both for mentees and also mentors. It’s terrific to hear mentees ideas and aspirations for their careers and this gives me new ideas and insights into my own work. Mentoring is so important for everyone of all ages, not only marketers. To have some insight into the nuances of your chosen role/profession and having the opportunity to work with someone who has gained experience in that role/profession is so valuable.

Tracey Hamilton

Tracey Hamilton

Consultant

The AMI Mentoring Program over 7 months covers lots of soft skill topics that you don’t traditionally learn at University. From building self awareness and your personal Brand to being more planned in building your network. I enjoyed mentoring students and great to meet such smart, motivated young marketers.

AMI Mentoring Program-

Emerging Marketers
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