This micro course includes self-paced digital learning and a workshop that will provide you with an overview of the process of data analytics.This high-level view of the process will help you understand what it takes to draw valuable business insights from data.

Telling stories with data outlines the principles of effective data communication and strategies for telling data stories that make an impact in a business environment.

Preparing and analysing data covers the tasks of data gathering, preparation (including data cleansing and transformation), and analysis of data using either descriptive or diagnostic analytics approaches.

With the need to maximise the profitability of every marketing dollar, loyalty programs can be a go-to-profitable and sustainable growth strategy.

In this session, we will review the changing privacy landscape and share ideas for how to ensure you are optimising your activities while remaining compliance with regulations.

Understanding how to create a return on investment and measure it is crucial to discovering social media’s relevance amongst the channel mix.

With an emphasis on privacy, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach.

Wharton’s online program, Marketing Analytics, addresses classic marketing science topics — such as market research methods, customer segmentation, and optimal pricing — but through the lens of a customer centricity model.

This course is designed to empower you to market more courageously and creatively, ensuring that you're not just part of the change, but leading it.