08Sep
6 hours | 24 CPD Points

SEO + CRO | 4 x 90 min Workshops | Online Live

Master modern search and conversion in this hands-on workshop. Learn SEO, GEO and AIO strategies to boost visibility on Google and AI platforms, then turn traffic into leads and sales with practical CRO tools and data-driven insights you can apply immediately.

From $655
6 Hours
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22Sep
3 Hours | 12 CPD Points

Optimise – convert | 2 x 90 min Workshops | Online Live

Turn website traffic into leads and sales in this practical SEO and CRO workshop. Learn how to optimise content, improve user journeys, analyse data, and increase conversions. Gain hands-on skills to boost revenue and make measurable improvements fast.

From $390
3 Hours
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07Oct
6 hours | 24 CPD Points

Google Analytics 4 | 4 x 90 min Workshops | Online Live

Online live course. Universal Google Analytics is phasing out, and Google Analytics 4 (GA4) is here to take its place. Gain a better understanding on the most effective use of these new tools, and focus on the critical metrics that can make a big difference.

From $600
6 Hours
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  • In today’s fast-paced digital age, the importance of data-driven decision-making cannot be overstated. Data Analytics training courses provide marketers with the tools and techniques to transform raw data into actionable insights. Understanding customer behaviour, preferences, and trends is crucial for crafting targeted marketing campaigns that resonate with the audience. These courses delve into various data analysis methods, statistical tools, and automation, empowering marketers to make data-backed choices that lead to enhanced customer engagement and increased ROI.
  • Data Analytics training courses go beyond basic data interpretation, fostering a deep understanding of data mining and machine learning concepts. Armed with these advanced skills, marketers can predict future trends and customer behaviours, enabling proactive adjustments to marketing strategies. Moreover, data-driven decision-making not only enhances marketing efforts but also helps businesses identify operational inefficiencies and areas for improvement. By leveraging data analytics insights, marketers can streamline processes and optimise resource allocation, leading to improved overall organisational performance.
  • Advanced data analytics courses play a crucial role in equipping marketers with the knowledge and skills to leverage artificial intelligence (AI) and automation within their marketing technology stack. As marketing becomes increasingly complex and data-driven, understanding AI and automation tools becomes essential for maximising the return on marketing investments. These courses delve into the principles of AI and automation, enabling marketers to harness these technologies effectively and integrate them into their marketing strategies. CMO’s and Marketing Directors need to take a holistic view of marketing, adopting technology platforms that support decision-making across the entire business.