AMI

 Professional Development

Do you want to learn more about marketing or seek to improve your marketing skills in specific areas? AMI training offers a large range of short and long-term training courses with the flexibility of being online or in-class. This ensures you have the most relevant and up-to-date information at your fingertips at each stage of your career.

Professional development

Training & Professional Development for Marketers

Do you want to learn more about marketing or seek to improve your marketing skills in specific areas? AMI training offers a large range of short and long-term training courses with the flexibility of being online or in-class. This ensures you have the most relevant and up-to-date information at your fingertips at each stage of your marketing career.

Bespoke

Empower your team with the capabilities to effectively achieve your business goals. Explore AMI Bespoke Training solutions tailored to your organisation’s learning and development needs.

Strategy & Leadership

Advanced tools senior marketers and leaders need to build successful teams, become proficient in strategic planning, branding, and creating integrated campaigns.

Marketing Toolbox

Update your knowledge and sharpen your practical skills to keep up with customer expectations, digital disruption and technology so you can deliver sustainable growth for your organisation.

Webinars & Livestreams

Tune into lunch-break based, webinars live or on demand. Webinars and livestreams are a cost and time-effective way to access the latest ideas, practical tips and tools to apply to your business immediately. 

Emerging Marketers

Programs and opportunities for early-career, aspiring marketers to learn new skills, get experience, connect with industry professionals and get a valuable insight into the industry and their own futures.

Awards & Recognition

Since 1982 the AMI Awards celebrated individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices.

Claim your Membership & Professional Development expenses!

    Did you know that you may be eligible to claim your membership as a tax year deduction!  Self-education expenses are also deductible when the course you undertake:

    • Leads to a formal qualification;
    • Has a sufficient connection to your current work activities as an employee;
    • Maintains or improves the specific skills or knowledge you require in your current work activities or
    • Results in, or is likely to result in, an increase in your income from your current work activities.

    upcoming

    Professional Development

    Marketing Toolbox

    Update your knowledge and sharpen your practical skills to keep up with customer expectations, digital disruption and technology so you can deliver sustainable growth for your organisation.

    SEO Workshop: Rank and Outrank Organically on Search

    Learn how to improve your website’s performance on search using search engine optimisation (SEO) to drive potential customers to your business.

    Content Strategy & Copywriting

    Uncover content planning strategies to promote customer engagement, create messages that cut through and maximise your brand and value proposition. 

    Building a Practical Marketing Plan

    Everything you need to know to about crafting a strong Marketing Plan, including re-engaging with your business’ purpose, mission, goals, objectives and strategies.

    Conversion Optimisation

    Reach your full digital potential using customer data – the voice of your customers. Learn how to extract meaningful insights and build actionable strategies that will dominate the competition. 

    LinkedIn Strategy & Essentials

    With over 9 million users in Australia, Linked In is the premiere B2B marketing platform. Discover actionable insights to make LinkedIn work harder for you so you can optimise your presence.

    Data-Driven Social Campaigns Workshop

    Explore how to make the most out of the rich data provided by Facebook, Instagram, LinkedIn and Twitter for targeted, data-driven B2C and B2B marketing campaigns.

    Digital Marketing Basics

    If you want to learn more about the fundamentals of digital marketing, get a introductory insight into the key channels and get up to date with latest lingo and concepts, this 5-hour workshop is for you.

    Introduction to the Major Principles of ROI in Social Media Marketing

     A 90-minute Intro at the fundamental principles of what creates a return on investment in social media marketing. This workshop is will explore the high-level principles of correct social media marketing formula for a successful return on investment and what works.

    Social Media Marketing: Creating a Return On Investment from Social Media

    An insight into the key principles of what creates a return on investment from a social media marketing campaign. This workshop is a 4-hour insight into the key principles of what creates a return on investment from a social media marketing campaign. 

    Instagram Marketing – Online Course

    Learn how to create engaging Instagram profiles, build an active following online, monetise your Instagram account, convert followers to paying customer, maximise Instagram engagements.

    Influential Business Writing

    This program is for you if you are seeking to obtain ‘buy-in’ through writing and need to convince colleagues, clients, and others quickly and effectively. Whether email, letter or memo or other. 

    Social Media Strategy – Online Course

    Right through this course, you’ll be working on the strategy for your chosen organisation or personal brand. You’ll learn how to design your strategy to impact your audience with relevant content that moves them from follower to customer. 

    LinkedIn Marketing Strategy – Online Course

    Learn how to use LinkedIn to generate brand reach and awareness as well as lead generation and new pipeline sales opportunities. 

    Facebook Advertising – Online Course

    Get essential skills to become an expert in Facebook Marketing and Advertising, increase reach, build brand awareness, and generate new sales. 

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    Strategy & Leadership

    Advanced tools senior marketers and leaders need to build successful teams, become proficient in strategic planning, branding, and creating integrated campaigns.

    LEGO®Serious Play® Workshops

    Challenge your team with a facilitated method to think, communicate, problem-solve and make decisions in a different, more creative, and more playful way. 

    Brand Strategy

    Learn how to combine the long-standing principles of strategic brand management with the new agile and dynamic thinking to thrive into today’s  competitive, ever changing digital world.

    Influence in the Workplace

    The course arms you with the knowledge and skills to persuade decision-makers and colleagues and become more strategic in the influence and impact that you have on others.

    Advanced Negotiation

    This program is open to individuals across a broad spectrum of disciplines. It is particularly useful for professionals in client-or customer-facing roles, including business development managers and relationship managers.

    Consulting Essentials

    Learn how to combine the long-standing principles of strategic brand management with the new agile and dynamic thinking to thrive into today’s  competitive, ever changing digital world.

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    Emerging Marketers

    Programs and opportunities for early-career, aspiring marketers to learn new skills, get experience, connect with industry professionals and get a valuable insight into the industry and their own futures.

    Emerging Marketers Mentoring Program

    Opportunities for early-career marketers to connect with senior marketing professionals, get valuable insight into the industry and develop skills to get a competitive edge in their career.

    Marketing Career Advancement Program

    Helping Marketing graduates develop employability skills for the Marketing profession and gain a marketing internship placement to kickstart your professional marketing career.

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    Webinars & Livestreams

    Tune into lunch-break based, webinars live or on demand to access to the latest ideas from the very best thought leaders through cost and time-effective monthly, live and on-demand webcasts.

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    Get in touch

    Location: Level 1, 21 Chandos Street, St Leonards, NSW

    Telephone: (02) 8256 1653

    Email: events@ami.org.au

    Office Hours: M-F: 9am – 5pm