Outsmart vs Outspend shows how to drive growth through sharper strategy, not bigger budgets. Learn to align brand and demand, diagnose real performance gaps, and focus investment on what truly drives awareness, conversion, and long-term commercial impact.

Discover how marketing teams can use agentic AI to build shared workflows, improve consistency, manage risk and scale AI safely. See practical examples and a live workflow in action.

Create YouTube content that gets found and drives results. Learn how to build and optimise your channel, plan engaging videos, use AI tools, grow subscribers, and turn views into action with a clear, results-focused YouTube strategy.

Learn how to use personalisation effectively without crossing the line. Explore practical approaches to data, customer experiences, testing and measurement, and discover where to start and why a set-and-forget approach can undermine your results.

Traditional elasticity models fail when prices stay flat. Discover an alternative approach for EDLP retailers that estimates demand, price elasticity, and willingness-to-pay using price differences across competing products.

Build a smarter social media strategy for 2027. Learn how AI can support your research, content planning and performance measurement, helping you make more informed decisions and focus your social efforts where they matter.

Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.

Harness the power of storytelling to make your marketing messages stick. Learn practical tools to turn complex ideas into clear, engaging stories, and apply them hands-on to your own business challenge so your message is heard, understood, and remembered.

Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.