Move beyond prompts and build practical AI agents that execute real marketing tasks. In this hands-on Skills Lab, you’ll design, test and refine your own agent, optimise performance, and build a clear business case to scale AI with measurable ROI.

If your strategy cycle feels more like an annual ritual than a growth engine, this session will help you reset. Gain practical tools to spot emerging opportunities, challenge assumptions, and make sharper strategic choices before disruption forces them on you.

Manage Facebook and Instagram from one place with confidence. Learn how to use Meta Business Suite to plan and schedule content, manage messages and ads, track performance, and streamline your workflow — saving time while improving consistency and results.

Harness the power of storytelling to make your marketing messages stick. Learn practical tools to turn complex ideas into clear, engaging stories, and apply them hands-on to your own business challenge so your message is heard, understood, and remembered.

webinar explores four major shifts reshaping digital marketing: AI-driven search, broken attribution, new AI ad platforms, and the rising value of human brands. Gain clarity on what is changing and practical direction on what to do next.

How to create stunning AI visuals that match your brand, spark engagement, and keep working while you sleep.

Move beyond dashboards and metrics to build deeper customer insight. Discover how qualitative research, audience analysis and semiotics uncover the cultural context behind behaviour, helping marketers develop stronger marketing strategy, audience understanding and brand experiences that resonate.

This class will teach you how to build a custom GPT that writes like you, thinks like you, and works 24/7 (even when you’re at the beach).

Discover how AI is transforming digital marketing. Join Jon Tanner to explore automation, analytics, and AI-powered tools reshaping content creation and campaigns. Learn to save time, boost creativity, and achieve better results in today's evolving landscape.

Learn how to sharpen positioning, tighten messaging, and win market share in crowded categories without outspending competitors. Gain practical tools to stand out, force choice, and reclaim lost ground.

Use TikTok with purpose, not guesswork. Learn how the algorithm works, create high-impact videos, follow trends strategically, grow your audience, and turn views into real business results with a clear, practical TikTok strategy.

AI is reshaping competition, marketing and decision-making. The AI Shockwave helps leaders cut through hype, understand the real shifts underway, and focus on the strategic choices that protect and grow market share in an AI-driven economy.