AI Imagery | 2 x 90 min Skills-Lab | Online Live
How to create stunning AI visuals that match your brand, spark engagement, and keep working while you sleep.
How to create stunning AI visuals that match your brand, spark engagement, and keep working while you sleep.
Move beyond dashboards and metrics to build deeper customer insight. Discover how qualitative research, audience analysis and semiotics uncover the cultural context behind behaviour, helping marketers develop stronger marketing strategy, audience understanding and brand experiences that resonate.
This class will teach you how to build a custom GPT that writes like you, thinks like you, and works 24/7 (even when you’re at the beach).
Discover how AI is transforming digital marketing. Join Jon Tanner to explore automation, analytics, and AI-powered tools reshaping content creation and campaigns. Learn to save time, boost creativity, and achieve better results in today's evolving landscape.
Master the art of negotiation across your working life. Learn how to prepare, build rapport, handle key moments, and influence outcomes with confidence. Gain practical tools and insights to navigate conversations, strengthen your position, and achieve better results.
Learn how to sharpen positioning, tighten messaging, and win market share in crowded categories without outspending competitors. Gain practical tools to stand out, force choice, and reclaim lost ground.
Use TikTok with purpose, not guesswork. Learn how the algorithm works, create high-impact videos, follow trends strategically, grow your audience, and turn views into real business results with a clear, practical TikTok strategy.
Create high-impact visuals that reflect your brand and capture attention. Learn how to use AI tools to generate, refine, and scale on-brand imagery. Gain practical skills to work faster, reduce costs, and produce professional visuals with confidence.
AI is reshaping competition, marketing and decision-making. The AI Shockwave helps leaders cut through hype, understand the real shifts underway, and focus on the strategic choices that protect and grow market share in an AI-driven economy.
Create cinematic, on-brand AI video without big budgets or production teams. This two-part intensive shows marketers how to turn ideas into scroll-stopping video using today’s AI tools — faster, cheaper, and with creative control that still feels human.
Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.
Move beyond prompts and build practical AI agents that execute real marketing tasks. In this hands-on Skills Lab, you’ll design, test and refine your own agent, optimise performance, and build a clear business case to scale AI with measurable ROI.