Think Copilot is underwhelming? Discover how Microsoft Copilot has evolved with memory, notebooks, agents, voice and automation. Learn practical workflows, smarter prompting and setup tips to boost marketing productivity, confidence and results.

Learn how to use Claude AI for marketing, content creation and productivity. Discover Projects, Artifacts, Skills, Connectors and Design, and build practical AI workflows that help you work faster, create better content and scale your impact.

Use TikTok with purpose, not guesswork. Learn how the algorithm works, create high-impact videos, follow trends strategically, grow your audience, and turn views into real business results with a clear, practical TikTok strategy.

Create high-impact visuals that reflect your brand and capture attention. Learn how to use AI tools to generate, refine, and scale on-brand imagery. Gain practical skills to work faster, reduce costs, and produce professional visuals with confidence.

AI is reshaping competition, marketing and decision-making. The AI Shockwave helps leaders cut through hype, understand the real shifts underway, and focus on the strategic choices that protect and grow market share in an AI-driven economy.

Create cinematic, on-brand AI video without big budgets or production teams. This two-part intensive shows marketers how to turn ideas into scroll-stopping video using today’s AI tools — faster, cheaper, and with creative control that still feels human.

Buyer priorities are shifting and B2B categories are becoming increasingly crowded. Learn how leading teams are responding faster, using AI to reduce time-to-market, and scaling demand with fewer resources to stay ahead of the competition.

Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.

How are Australians really feeling about money, life and the future? Discover the latest insights from one of Australia’s largest cultural trends studies and learn how changing consumer attitudes, spending habits and trust levels are reshaping what people expect from brands

Move beyond prompts and build practical AI agents that execute real marketing tasks. In this hands-on Skills Lab, you’ll design, test and refine your own agent, optimise performance, and build a clear business case to scale AI with measurable ROI.

Build a strong Instagram presence with strategy, not guesswork. Learn how the algorithm works, create content that attracts and converts, grow your audience, and use ads and collaborations to drive engagement, leads, and sales with confidence.

Harness the power of storytelling to make your marketing messages stick. Learn practical tools to turn complex ideas into clear, engaging stories, and apply them hands-on to your own business challenge so your message is heard, understood, and remembered.