TECHNICAL MARKETING COMPETENCIES
Content Creation
Why is content creation becoming a more important marketing skill?
Content creation is a multifaceted process that revolves around the development of brand content through effective briefing, feedback, and creative execution. It encompasses various aspects such as copywriting, graphic design, and multimedia production.
By managing agencies, the content creation process can be effectively coordinated, ensuring that all deliverables are produced in a timely manner and meet the brand’s quality standards.