Build a smarter social media strategy for 2027. Learn how AI can support your research, content planning and performance measurement, helping you make more informed decisions and focus your social efforts where they matter.

Discover how marketing teams can use agentic AI to build shared workflows, improve consistency, manage risk and scale AI safely. See practical examples and a live workflow in action.

Move beyond prompts and build practical AI agents that execute real marketing tasks. In this hands-on Skills Lab, you’ll design, test and refine your own agent, optimise performance, and build a clear business case to scale AI with measurable ROI.

Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.

How to create stunning AI visuals that match your brand, spark engagement, and keep working while you sleep.

Move beyond prompts and build practical AI agents that execute real marketing tasks. In this hands-on Skills Lab, you’ll design, test and refine your own agent, optimise performance, and build a clear business case to scale AI with measurable ROI.

Harness the power of storytelling to make your marketing messages stick. Learn practical tools to turn complex ideas into clear, engaging stories, and apply them hands-on to your own business challenge so your message is heard, understood, and remembered.

Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.