Create cinematic, on-brand AI video without big budgets or production teams. This two-part intensive shows marketers how to turn ideas into scroll-stopping video using today’s AI tools — faster, cheaper, and with creative control that still feels human.

Buyer priorities are shifting and B2B categories are becoming increasingly crowded. Learn how leading teams are responding faster, using AI to reduce time-to-market, and scaling demand with fewer resources to stay ahead of the competition.

Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.

How are Australians really feeling about money, life and the future? Discover the latest insights from one of Australia’s largest cultural trends studies and learn how changing consumer attitudes, spending habits and trust levels are reshaping what people expect from brands

Learn how marketers can use creative thinking to solve business challenges, generate stronger ideas, and drive innovation with practical, proven techniques.

Move beyond prompts and build practical AI agents that execute real marketing tasks. In this hands-on Skills Lab, you’ll design, test and refine your own agent, optimise performance, and build a clear business case to scale AI with measurable ROI.

Build a strong Instagram presence with strategy, not guesswork. Learn how the algorithm works, create content that attracts and converts, grow your audience, and use ads and collaborations to drive engagement, leads, and sales with confidence.

Traditional elasticity models fail when prices stay flat. Discover an alternative approach for EDLP retailers that estimates demand, price elasticity, and willingness-to-pay using price differences across competing products.

Harness the power of storytelling to make your marketing messages stick. Learn practical tools to turn complex ideas into clear, engaging stories, and apply them hands-on to your own business challenge so your message is heard, understood, and remembered.

Outsmart vs Outspend shows how to drive growth through sharper strategy, not bigger budgets. Learn to align brand and demand, diagnose real performance gaps, and focus investment on what truly drives awareness, conversion, and long-term commercial impact.

Create YouTube content that gets found and drives results. Learn how to build and optimise your channel, plan engaging videos, use AI tools, grow subscribers, and turn views into action with a clear, results-focused YouTube strategy.