Would you like to delight your customers even more than before?
Learn how to measure your brand's impact across the end-to-end customer journey on the best performing social media platforms...
Online live course. Universal Google Analytics is phasing out, and Google Analytics 4 (GA4) is here to take its place. Gain a better understanding on the most effective use of these new tools, and focus on the critical metrics that can make a big difference.
This course is designed to empower you to market more courageously and creatively, ensuring that you're not just part of the change, but leading it.
- Learn key digital marketing disciplines. From pay per click to SEO, content to video, social and analytics. Perfect for career switchers, business owners, and all marketing professionals seeking to boost their skills. Courses offer the most current and relevant industry thinking available by constantly updating modules of capability to meet industry changes. Delivered by skilled experts working in the field, we ensure you’ve got the most up-to-date and relevant learning.
- Intermediate courses provide in-depth focus on key areas of digital including strategy and planning, digital communications, social media management, analytics, marketing automation, budget, and strategy formulation. These courses will give you the skills to be successful in the ever-changing digital landscape.
- Advanced courses demonstrate that data and technology are at the core of digital transformation, but these factors alone are not sufficient to make the leap towards staying relevant. It’s also about people and their capabilities. There’s no question that competing in a digitally centric world requires different skill sets. As a marketing leader, you need to find the right balance of skills to maintain your core business operations while also innovating for the future. This includes future-proofing your own skills as a marketing leader in the digital age.