Australian Marketing Institute
Credentials
Competency-based recognition for Marketers
The marketing discipline is both diverse and rapidly-evolving. Being a marketing professional requires you to have a range of skills from technical knowledge to soft skills and leadership. The marketing sector is a highly competitive industry, filled with many talented marketing professionals seeking roles and trying to differentiate their businesses. More than ever before, it is important to set yourself apart in a crowded market.
DATA-DRIVEN MARKETING
DIGITAL MARKETING
CONTENT MARKETING
CREATIVE MARKETING
CUSTOMER EXPERIENCE
What is Australian Marketing Institute Credentialing?
The AMI credentials provides marketers with an opportunity to strengthen their professional brand with an Austrailan-recognised marketing certification in a range of skills. AMI credentials offer a new way to recognise the skills and knowledge that you already have through your current work experience and on-the-job training.
Today’s marketers have to navigate an ever-changing landscape of tools, channels, and strategies to be successful. No matter your area of specialisation, the AMI credentials will provide you with industry-validated recognition of your skills.
Developed in collaboration with VETASSESS, the leading assessment authority in Australia for skilled migration assessments, the AMI micro-credential is underpinned by industry expert validation. A professional practice credential – aligned to international qualification and industry frameworks – provides you with the opportunity to validate your skills across five pillars of marketing.
The AMI micro-credential provides recognition of a marketer’s core technical knowledge in areas such as digital and data-driven marketing; content and creative marketing as well as customer experience.
DATA-DRIVEN MARKETING
50 CPD ptsData-driven marketing is the ability to transform consumer data into marketing insights to optimise the results of marketing investment. From foundation to masters-aligned, the credential levels offer clear development pathways backed by robust evidence.
DIGITAL MARKETING
50 CPD ptsThe role of digital marketing is to build relationships between brands and consumers through digital mediums.
CONTENT MARKETING
50 CPD ptsContent marketing is the ability to create and deliver relevant and consistent content to engage with specific audiences.
CREATIVE MARKETING
50 CPD ptsCreative marketing is the ability to generate innovative ideas that are relevant to target audiences and differentiating in the market place to drive results.
CUSTOMER EXPERIENCE
50 CPD ptsThe Customer experience credential is essential to promote your ability to truly understand your customer needs and put them first to improve your company’s bottom line.
How does it work?
The AMI credential process is designed to be straightforward. You don’t need to sit an exam or attend any classes to demonstrate your chosen skill. Instead, AMI credential is about recognising the skills you already have through an evidence-based assessment.
AMI credential assessments are conducted by our partner VETASSESS on the basis of the evidence you select to convey and document your expertise in marketing. Consider and select examples of your work, with supporting evidence documents, before writing your reflective testimony.
What will you receive?
Once assessed, you’ll receive a certificate and digital badge of your credential that you’ll be able to share with your network or place on your LinkedIn / website.
Who will be assessing your application?
Provided in collaboration with VETASSESS, the leading assessment authority in Australia for skilled migration assessments, the AMI credential provides you with a peer-to-peer assessment of your skills.
MARKETING CREDENTIALS – MARKETING SPECIALTIES FROM ENTRY TO PROFESSIONAL
115+ YEARS OF COMBINED INDUSTRY KNOWLEDGE
CERTIFICATION THAT GROWS WITH YOU
Specialties and Levels
The AMI credential provides a trusted mark and validation of the level of your marketing skills. It provides recognition of a marketers’ core technical knowledge in areas such as digital and data-driven marketing; content and creative marketing as well as customer experience.
The AMI credential offers all marketing practitioners the opportunity to differentiate themselves within the global marketing workforce. Each credential has 5 levels of competency.
DATA-DRIVEN MARKETING
50 CPD ptsDIGITAL MARKETING
50 CPD ptsCONTENT MARKETING
50 CPD ptsCREATIVE MARKETING
50 CPD ptsCUSTOMER EXPERIENCE
50 CPD ptsWhat is the assessment process?
AMI credential assessments are conducted by our partner VETASSESS on the basis of the evidence you select to convey and document your expertise in marketing.
Step One
Step Two
Step Three
ASSESSMENT PROCESS
Documents for credential assessments
Consider and select examples of your work, with supporting evidence documents, before writing your reflective testimony. It is recommended that you choose two to three examples with at least two pieces of evidence per example.
In this section you’ll find some possible types of evidence you may consider providing for each credential.
DATA-DRIVEN MARKETING
50 CPD ptsDIGITAL MARKETING
50 CPD ptsCONTENT MARKETING
50 CPD ptsCREATIVE MARKETING
50 CPD ptsCUSTOMER EXPERIENCE
50 CPD ptsTurn your existing marketing skills into a
nationally recognised credential!
Don’t delay, get your micro-credential in one or more marketing specialties!
“VETASSESS is proud to support the Australian Marketing Institute’s micro-credentials in five specialist areas within the field of marketing. These target new critical specialisations that may not have been on offer through traditional learning, to enable marketing professionals to take advantage of emerging opportunities in the field.”
— DR MAMTA CHAUHAN, GROUP MANAGER, SKILLS RECOGNITION GENERAL OCCUPATIONS, VETASSESS
F.A.Q
Common Questions
HOW LONG WILL THE ASSESSMENT TAKE?
Every assessment is undertaken on a case-by-case basis and the time will vary depending on how soon VETASSESS receives all the documents they need any additional information from you or your referees.
Ensuring you have provided all the required documents in the correct format will help reduce the processing times. Find out more about the current VETASSESS processing times here .
WHICH PARTNER ORGANISATION IS THE AMI WORKING WITH ON THESE ASSESSMENTS?
VETASSESS is authorised by the Australian Government to assess more trade, professional and other occupations than anyone else.
As a global business, VETASSESS is known and recognised for their expertise in assessments, built on more than 25 years of experience.
VETASSESS dedicated team assesses the qualifications and work experience of prospective migrants, and supports individuals’ applications for employment, course entry and industry membership in Australia. VETASSESS apply their expertise to assess skills for industry organisations and consult to governments and government agencies internationally on education and training initiatives.