Built for marketers ready to step into senior and strategic roles, this course develops expertise in digital strategy, leadership, AI, customer experience, budgeting and team management to drive business growth and marketing performance.

Learn how to become an indispensable marketer in the age of AI. Benchmark your AI readiness, gain insights into changing customer journeys, build a practical AI workflow, and leave with a measurable 90-day plan for success.

This workshop is a must attend for any keen marketer looking to be at the top of their game, presented by an award winning industry leader who is known for producing results!

Build real AI capability across strategy, creative, media, CX and measurement. This 12-week online program moves marketers from experimentation to confident, governed execution using real tools, live demos and practical projects, culminating in an AI-enabled campaign.

In this dynamic half-day workshop, participants will master the fundamentals of strategic marketing planning using proven frameworks that connect organisational objectives to measurable marketing outcomes. Through an interactive session, attendees will learn how to conduct thorough situation analysis, set strategic goals, and create actionable marketing plans that drive business success.

Search has shifted. Customers are no longer simply clicking through results. They are discovering brands through AI-generated answers, summaries and recommendations across platforms like Google, Chat GPT and Perplexity. Learn the latest rules for Search from SEO to GEO to AIO.

Master modern marketing in a half-day intensive. Navigate the death of attribution, harness zero-click strategies, evolve your SEO approach, rebuild your brand, and optimise conversions to drive measurable growth in today's fragmented digital landscape.

Build real AI capability across strategy, creative, media, CX and measurement. This 12-week online program moves marketers from experimentation to confident, governed execution using real tools, live demos and practical projects, culminating in an AI-enabled campaign.

Build a strong foundation in B2B marketing in this focused masterclass. Learn how B2B differs from B2C, how to reach business buyers, create effective content, use digital channels well, and generate, nurture, and measure leads with confidence.

Build influence, credibility, and authority across complex stakeholder relationships. This practical masterclass helps marketers manage senior, peer, and external stakeholders with confidence, reduce resistance, and influence decisions without relying on formal authority.

Learn how to balance emotional brand connection with performance marketing to drive lasting growth. This masterclass shows how strong brand foundations improve results, align with digital channels, and support sustainable growth across short and long-term goals.

In this dynamic half-day workshop, participants will master the fundamentals of strategic marketing planning using proven frameworks that connect organisational objectives to measurable marketing outcomes. Through an interactive session, attendees will learn how to conduct thorough situation analysis, set strategic goals, and create actionable marketing plans that drive business success.