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- Offering courses from developing the key steps of a brand marketing strategy to how marketing strategy influences the overall strategic direction of the organisation. These courses provide a comprehensive understanding of the key principles and techniques involved in strategic decision-making. Marketers learn how to analyse market trends, assess competitive landscapes, and identify opportunities for growth and differentiation. By acquiring these skills, individuals can contribute to the achievement of business goals, build strong brands, and drive sustainable organisational performance.
- More advanced courses teach a market-tested framework that has delivered sustained double-digit growth in revenues and margins for major global brands. You will learn not only how to identify and drive growth opportunities but also how to implement strategies through the correct application of critical talent within inspired teams.
- In summary, courses in strategy are essential for professionals seeking to enhance their abilities to influence business strategy from a marketing perspective. These courses provide knowledge and skills in market analysis, strategic planning, and brand building. By mastering these core capabilities, individuals can contribute to the achievement of business goals, build strong brands, and drive sustainable organisational performance.
From understanding the market, retail environment and competitive set through to making the hard choices about what you must do vs could do, this is an important step that will inform all elements of the brand mix .