AMI Marketers’ Competency Framework

Discover which of the 25 core competencies you need with AMI Marketers’ Competency Framework.

Made with marketers, for marketers, the framework allows you to measure how proficient you are in the 25 core marketing competencies, and develop your career plan.

  • Identify your skill gaps
  • Create a career plan
  • Upskill with AMI's 100+ industry leading courses
  • Get the promotion you deserve
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Limited-time EOFY Offer

Get $100 off your AMI membership!*

Terms & Conditions apply: $100 off membership for new members: Only applicable to member levels where a once off application fee is payable. Renewing members - applicable to members whose annual renewal falls due from 1 July 2024 – 30 June 2025 renew early and receive a $100.00 discount. Note: Only applicable on annual payments. (Not applicable on student, retired, International and Joint AMI/CIM levels membership).

  • Claim now and turn your membership fee into a tax deduction!
  • Use code at checkout: AMIEOFY2024
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Fundamentals of Market Research

Core Competency: Insights

Looking to understand the best research approach to solve your knowledge gap about your brand? This course will assist you in understanding how to use research to inform decisions.

  • Identify the best method for your market research needs by learning about qualitative, quantitative, and ethnographic research methods.
  • Gain a working knowledge of the market research process, from defining research aims and objectives to selecting appropriate data collection techniques and methods.
  • Understand what is required to design effective questionnaires, analyse data, and identify patterns and insights through quantitative and qualitative analysis.
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AMI Marketers’ Competency Framework

AMI Marketers’ Competency Framework

Become the marketing expert the industry wants, with the Australian Marketing Institute’s Marketers’ Competency Framework which maps out 25 competencies to be a successful marketer today across 5 levels of proficiency and all the skills required at each level.

The framework will enable you and your marketing team to identify and pursue personal development goals and accelerate your career progression. Our curated courses align with the framework, so you can easily identify those relevant to your own personal and teams’ development plan.

Nowhere else in Australia can you get access to such a comprehensive career growth resource.

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Worldclass Curated Training

Worldclass Curated Training

Spearheading you to the front of the pack, at Australian Marketing Institute, our marketing courses focus on core competencies from marketing competencies such as insights, strategy, digital, social media and communications to management and people competencies such as financial acumen and leadership.

Progressing you through every stage of your career, our marketing training provides the courses and support to keep you at the head of your game. Educating marketers, through training and professional development, our end goal is to make you a professionally recognised leader in your field.

Steering you to the forefront of the group, we aim to supercharge your career and ensure you remain relevant and confident to deliver.

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Recognition of your career: Certified Practising Marketer

Recognition of your career: Certified Practising Marketer

The Certified Practising Marketer (CPM) designation is the only peak professional benchmark of its kind for Marketers in the Asia-Pacific Region. The CPM title officially recognises both formal education and the successful application of your marketing knowledge and skills in practise.

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Testimonials

Ben Earl

Our association with the Australian Marketing Institute, spanning over six years, has supported our diverse marketing team with a comprehensive range of training sessions, workshops and masterclasses while providing valuable industry insights and enhanced our digital marketing knowledge.

Ben Earl

General Manager Marketing and Communications
MAB Corporation

Joanne Smith

At Blackmores, we are immensely proud of our longstanding partnership with the Australian Marketing Institute. As a corporate sponsor, we have cultivated a strong relationship with the AMI that has not only bolstered our focus on building capability withing the marketing community but has also become an invaluable source of additional training, development and connection for our global Blackmores marketing community. In my role as a CMO and as an AMI Certified Practicing Marketer, I appreciate the vital role that continuous learning and strategic partnerships play in developing and delivering business outcomes and the AMI is one of our key relationships.

Joanne Smith

Chief Brand, Innovation and Communications Officer
The Blackmores Group

Kate Young, Mentor, CPM

The partnership with the Australian Marketing Institute has been instrumental in enhancing ANZ's in-house Marketing Capability Program and Academy. It has enabled our team to connect with industry peers, fostering a sense of community and collaboration to drive the industry forward. Additionally, it provides access to valuable insights and thought leadership that further enrich our marketing capabilities. Through initiatives like the AMI Mentoring Program – Emerging Marketers and Certified Practising Marketers (CPM) accreditation, our marketers are not only advancing their skills but also recognising and celebrating leadership and innovation in the field. This collaboration is a critical step forward in our journey to build a next-gen modern marketing team.

Kate Young, Mentor, CPM

Head of Customer Centricity and Capability
ANZ

Nina Christian

As a CPM I love that other senior marketing professionals instantly know that I "speak their language", and clients can have confidence in my depth of expertise, strong track record, and ongoing commitment to remaining at the cutting edge of a rapidly evolving profession.

Nina Christian

Speaker | Mentor | Author | Strategist | Marketing | Branding | Impact

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Feel inspired, connected, and confident in your marketing career with the Australian Marketing Institute.
Our training covers everything from the core of branding to the details of SEO, with a healthy dose of real examples thrown in. Providing training and celebrating marketing excellence, we’ve built a community that knows how to thrive. Learn more about what we are doing in the world of marketing by following us on LinkedIn.

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