<span>Ignite</span> your<br/> marketing brilliance

Ignite your
marketing brilliance

AMI Marketers’ Competency Framework & Assessment Tool

Designed with global benchmarks and industry best practices, this exclusive tool offers unparalleled depth and breadth, covering 25 core marketing competencies and 8 digital competencies.

How It Works

  • Step 1: Assess – Log in with your AMI credentials to complete self and peer assessments, identifying strengths & skill gaps.
  • Step 2: Learn – Tailored training pathways help upskill you and your team.
  • Step 3: Track Progress – Ongoing reassessments keep you and your team future-ready.
  • Step 4: Grow – Invest in you and your team’s potential and drive brand success.
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Marketing Consultants & Agencies

Did You Know You Need Indemnity Insurance?

As a Marketing Consultant or Marketing Agency, your expertise is your greatest asset. That’s why having Professional Indemnity Insurance is crucial. Complimentary Professional Indemnity Insurance is just ONE of the many benefits available to you as a Professional AMI member.

  • Complimentary PI Insurance: Enjoy peace of mind with AMI's exclusive Professional Indemnity Insurance for eligible members.
  • Comprehensive Coverage: Protect your marketing consultancy or agency with tailored coverage up to $5M per claim.
  • Expert Partnership: Delivered through Austbrokers Countrywide, specialists in marketing professionals' insurance.
  • Exclusive Member Benefits: Simplify your business risk management and access preferential rates for all your insurance needs.
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Membership

Membership

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Training

Training

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Knowledge Hub

Knowledge Hub

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Events

Events

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AMI Marketers’ Competency Framework & Assessment Tool

AMI Marketers’ Competency Framework & Assessment Tool

Unlock your potential with the only tool in Australia that benchmarks, identifies, and builds marketing skills tailored for today’s evolving industry.

Designed with global benchmarks and industry best practices, this exclusive tool is free for AMI members. It offers unparalleled depth and breadth, covering 25 core marketing competencies plus 8 digital competencies—making it the perfect resource for professionals at every career stage, from junior roles to leadership.

Assess yourself and your team from four perspectives—Individual, Peer, Management, and Industry—gaining a comprehensive understanding of strengths and skill gaps.

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Worldclass Curated Training

Worldclass Curated Training

Spearheading you to the front of the pack, at Australian Marketing Institute, our marketing courses focus on core competencies from marketing competencies such as insights, strategy, digital, social media and communications to management and people competencies such as financial acumen and leadership.

Progressing you through every stage of your career, our marketing training provides the courses and support to keep you at the head of your game. Educating marketers, through training and professional development, our end goal is to make you a professionally recognised leader in your field.

Steering you to the forefront of the group, we aim to supercharge your career and ensure you remain relevant and confident to deliver.

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Certified Practising Marketer (CPM) Recognition

Certified Practising Marketer (CPM) Recognition

The Certified Practising Marketer (CPM) designation is the only peak professional benchmark of its kind for Marketers in the Asia-Pacific Region. The CPM title officially recognises both formal education and the successful application of your marketing knowledge and skills in practise.

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Testimonials

Ben Earl

Our association with the Australian Marketing Institute, spanning over six years, has supported our diverse marketing team with a comprehensive range of training sessions, workshops and masterclasses while providing valuable industry insights and enhanced our digital marketing knowledge.

Ben Earl

General Manager Marketing and Communications
MAB Corporation

Joanne Smith

At Blackmores, we are immensely proud of our longstanding partnership with the Australian Marketing Institute. As a corporate sponsor, we have cultivated a strong relationship with the AMI that has not only bolstered our focus on building capability withing the marketing community but has also become an invaluable source of additional training, development and connection for our global Blackmores marketing community. In my role as a CMO and as an AMI Certified Practicing Marketer, I appreciate the vital role that continuous learning and strategic partnerships play in developing and delivering business outcomes and the AMI is one of our key relationships.

Joanne Smith

Chief Brand, Innovation and Communications Officer
The Blackmores Group

Kate Young, Mentor, CPM

The partnership with the Australian Marketing Institute has been instrumental in enhancing ANZ's in-house Marketing Capability Program and Academy. It has enabled our team to connect with industry peers, fostering a sense of community and collaboration to drive the industry forward. Additionally, it provides access to valuable insights and thought leadership that further enrich our marketing capabilities. Through initiatives like the AMI Mentoring Program – Emerging Marketers and Certified Practising Marketers (CPM) accreditation, our marketers are not only advancing their skills but also recognising and celebrating leadership and innovation in the field. This collaboration is a critical step forward in our journey to build a next-gen modern marketing team.

Kate Young, Mentor, CPM

Head of Customer Centricity and Capability
ANZ

Nina Christian

As a CPM I love that other senior marketing professionals instantly know that I "speak their language", and clients can have confidence in my depth of expertise, strong track record, and ongoing commitment to remaining at the cutting edge of a rapidly evolving profession.

Nina Christian

Speaker | Mentor | Author | Strategist | Marketing | Branding | Impact

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Feel inspired, connected, and confident in your marketing career with the Australian Marketing Institute.
Our training covers everything from the core of branding to the details of SEO, with a healthy dose of real examples thrown in. Providing training and celebrating marketing excellence, we’ve built a community that knows how to thrive. Learn more about what we are doing in the world of marketing by following us on LinkedIn.

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