- AMI Marketers’ Competency Framework
- Worldclass Curated Training
- Recognition of your career: Certified Practising Marketer
AMI Marketers’ Competency Framework
Become the marketing expert the industry wants, with the Australian Marketing Institute’s Marketers’ Competency Framework which maps out 25 competencies to be a successful marketer today across 5 levels of proficiency and all the skills required at each level.
The framework will enable you and your marketing team to identify and pursue personal development goals and accelerate your career progression. Our curated courses align with the framework, so you can easily identify those relevant to your own personal and teams’ development plan.
Nowhere else in Australia can you get access to such a comprehensive career growth resource.
Worldclass Curated Training
Spearheading you to the front of the pack, at Australian Marketing Institute, our marketing courses focus on core competencies from marketing competencies such as insights, strategy, digital, social media and communications to management and people competencies such as financial acumen and leadership.
Progressing you through every stage of your career, our marketing training provides the courses and support to keep you at the head of your game. Educating marketers, through training and professional development, our end goal is to make you a professionally recognised leader in your field.
Steering you to the forefront of the group, we aim to supercharge your career and ensure you remain relevant and confident to deliver.
Recognition of your career: Certified Practising Marketer
The Certified Practising Marketer (CPM) designation is the only peak professional benchmark of its kind for Marketers in the Asia-Pacific Region. The CPM title officially recognises both formal education and the successful application of your marketing knowledge and skills in practise.
Enter your contact details to access our free guide
Major Corporate Members
Major Sponsors and Trusted Partners
Testimonials
Our association with the Australian Marketing Institute, spanning over six years, has supported our diverse marketing team with a comprehensive range of training sessions, workshops and masterclasses while providing valuable industry insights and enhanced our digital marketing knowledge.
Ben Earl
At Blackmores, we are immensely proud of our longstanding partnership with the Australian Marketing Institute. As a corporate sponsor, we have cultivated a strong relationship with the AMI that has not only bolstered our focus on building capability withing the marketing community but has also become an invaluable source of additional training, development and connection for our global Blackmores marketing community. In my role as a CMO and as an AMI Certified Practicing Marketer, I appreciate the vital role that continuous learning and strategic partnerships play in developing and delivering business outcomes and the AMI is one of our key relationships.
Joanne Smith
The partnership with the Australian Marketing Institute has been instrumental in enhancing ANZ's in-house Marketing Capability Program and Academy. It has enabled our team to connect with industry peers, fostering a sense of community and collaboration to drive the industry forward. Additionally, it provides access to valuable insights and thought leadership that further enrich our marketing capabilities. Through initiatives like the AMI Mentoring Program – Emerging Marketers and Certified Practising Marketers (CPM) accreditation, our marketers are not only advancing their skills but also recognising and celebrating leadership and innovation in the field. This collaboration is a critical step forward in our journey to build a next-gen modern marketing team.
Kate Young, Mentor, CPM
As a CPM I love that other senior marketing professionals instantly know that I "speak their language", and clients can have confidence in my depth of expertise, strong track record, and ongoing commitment to remaining at the cutting edge of a rapidly evolving profession.
Nina Christian
Follow us on Linkedin
Feel inspired, connected, and confident in your marketing career with the Australian Marketing Institute.
Our training covers everything from the core of branding to the details of SEO, with a healthy dose of real examples thrown in. Providing training and celebrating marketing excellence, we’ve built a community that knows how to thrive. Learn more about what we are doing in the world of marketing by following us on LinkedIn.
Featured News
All News2024 AMI Marketing Excellence Awards winners announced
The Australian Marketing Institute (AMI) is thrilled to announce the national winners of the 2024 AMI Marketing...
Webinar: Social Media Best Practices
Learn how to measure your brand's impact across the end-to-end customer journey on the best-performing...
Welcome to AMI’s new National Membership Manager, Lorri Loca
We’re thrilled to announce Lorri Loca as AMI’s new National Membership Manager. With a wealth of experience in...
Harvey Norman and Latitude to appeal ASIC ‘misleading conduct’ findings
Harvey Norman and Latitude Finance have been found guilty by the Federal Court for misleading consumers through an...
Bin it to win it: TerraCycle boss unpacks how recycling drives customer acquisition, higher footfall, bigger baskets for Walmart, BiC, Big W – trick is aligning KPIs to P&L
Fifty per cent of consumers participating in Walmart's car seat recycling program were net new customers for the...
Bunnings seeks review of Privacy Act breach finding over facial recognition tech trial
Bunnings, the Australian household hardware chain, has been found guilty of breaching the Privacy Act by the Privacy...
Top 7 B2C CMO Challenges in 2025
Article by: James Keeler, November 2025 I’ve spoken to a lot of senior marketing and digital people recently, and...
What’s your career plan for 2025?
As 2024 draws to a close (where did the past year go?), many of you will be assessing your career progress, this past...