Master AI-powered storytelling with expert Steve Ballantyne. Learn to blend traditional narrative techniques with generative AI tools like ChatGPT and Claude. Create engaging, scalable content that captures attention and drives real impact.

Build real AI capability across strategy, creative, media, CX and measurement. This 8-week online program moves marketers from experimentation to confident, governed execution using real tools, live demos and practical projects, culminating in an AI-enabled campaign.

This program focuses on mastering critical team leadership and influencing skills as you learn to craft marketing strategies, embrace customer intimacy, and effectively connect with customers using the latest tools and techniques.

Build influence, credibility, and authority across complex stakeholder relationships. This practical masterclass helps marketers manage senior, peer, and external stakeholders with confidence, reduce resistance, and influence decisions without relying on formal authority.

Move beyond dashboards and metrics to build deeper customer insight. Discover how qualitative research, audience analysis and semiotics uncover the cultural context behind behaviour, helping marketers develop stronger marketing strategy, audience understanding and brand experiences that resonate.

Build real AI capability across strategy, creative, media, CX and measurement. This 8-week online program moves marketers from experimentation to confident, governed execution using real tools, live demos and practical projects, culminating in an AI-enabled campaign.

Build practical persuasion skills to influence decisions with confidence. This half-day masterclass explores how people think and decide, helping you reduce resistance, strengthen authority, and structure conversations that gain buy-in at work every day.

Master the art of negotiation across your working life. Learn how to prepare, build rapport, handle key moments, and influence outcomes with confidence. Gain practical tools and insights to navigate conversations, strengthen your position, and achieve better results.

Learn how to sharpen positioning, tighten messaging, and win market share in crowded categories without outspending competitors. Gain practical tools to stand out, force choice, and reclaim lost ground.

In this dynamic half-day workshop, participants will master the fundamentals of strategic marketing planning using proven frameworks that connect organisational objectives to measurable marketing outcomes. Through an interactive session, attendees will learn how to conduct thorough situation analysis, set strategic goals, and create actionable marketing plans that drive business success.

Master AI-powered storytelling with expert Steve Ballantyne. Learn to blend traditional narrative techniques with generative AI tools like ChatGPT and Claude. Create engaging, scalable content that captures attention and drives real impact.

Build a strong foundation in B2B marketing in this focused masterclass. Learn how B2B differs from B2C, how to reach business buyers, create effective content, use digital channels well, and generate, nurture, and measure leads with confidence.