The requisite organisation for
Professional Marketers
With the largest network of marketers across the country, the Australian Marketing Institute has been supporting the career progression of members and advancing the marketing profession since 1933.
Develop your career and enhance your expertise together with a collaborative network of professional marketers from across the country who share upstanding qualities of integrity, ethics, trust and experience.
Be Supported. Stay Connected. Be Inspired.
Learn more about AMI’s 2021 Membership Offers
COVID-19 Update and AMI Response >>
Join some of Australia’s most experienced and engaging industry leaders at the AMI Prediction Series 2021.
During this exclusive one-day event, our expert panel of speakers will share their views on emerging trends at both national and global level. Key themes will include the continued evolution of martech and its role on the path to success, commitment to creativity and the true meaning of ‘marketing with purpose’. The speakers will also address some tough questions on the future of the marketing industry in a post-COVID world.
Wednesday, 31 March 2021
Venues: Sydney, Melbourne, Adelaide
Streamed Nationwide
AMI MARKETING EXCELLENCE SHOWCASE
The AMI Marketing Excellence Showcase provides an opportunity to promote, experience, recognise and celebrate excellence in marketing practice. The Showcase encompasses the AMI Awards for Marketing Excellence, state-based Marketing Excellence Experience events and the celebratory Marketing Excellence Gala. Be inspired by Australia’s most effective campaigns and marketers with interactive event experiences throughout the year which will allow you to meet new contacts, share experiences and grow your professional network.
Submissions for the 2021 AMI Awards for Marketing Excellence are open until Friday, 30 April.
SME Marketing Hub
Learn SME marketing strategies that get your business real results!
AMI’s SME Marketing Hub is a FREE online marketing resource tailored specifically for professionals working in small and medium-sized businesses who want to learn the skills, tips and strategies necessary to generate better results from marketing initiatives.
AMI Member Connect
AMI Member Connect is a FREE Learning & Engagement Hub designed to help AMI Members stay connected, engaged and inspired.
Learn in your own way, in your own time while being supported by your peers from the marketing community.

Live Webinars
Lunch-break webinars with world class presenters on a variety of topics to assist in your professional development.
Podcasts
AMI’s directory of the best business and marketing podcasts in Australia. Explore insights and interviews with marketing thought leaders.
Content Library
Find valuable resources on award-winning campaign case studies, industry reports, in AMI’s curated library of resources.
Webinars On Demand
Didn’t make the live event? Take advantage of a range of past webinar recordings available on demand.
Livestreams On Demand
Miss the live event? Gain valuable knowledge from the industry’s most engaging marketing thought leaders online, in your own time.
Online Tutorials
Tune into bite-sized online tutorials delivered by a selection of AMI’s expert facilitators.
Certified Practising Marketer (CPM)
Trust Mark of a Marketing Professional
The CPM title is the trust mark of a professional Marketer. It is earned through ethical behaviour, depth of experience and currency of knowledge.
The Certified Practising Marketer (CPM) designation is the only peak professional benchmark of its kind for Marketers in the Asia-Pacific Region. The CPM title officially recognises both formal education and the successful application of your marketing knowledge and skills in practise.
Professional Development for Marketers
Maintain your competitive advantage
Do you want to learn more about marketing or seek to improve your marketing skills in specific areas? AMI training offers a large range of short and long-term training courses with the flexibility of being online or in-class. This ensures you have the most relevant and up-to-date information at your fingertips at each stage of your marketing career.
Our Story
The Australian Marketing Institute has been supporting progress in the careers of our members and advancing the marketing profession since 1933. We deliver this through accreditation of tertiary courses, training programs and events. We celebrate marketing excellence through our Awards program.
2020 AMI Board Conversations
The Australian Marketing Institute AMI Board Directors discuss how AMI is bridging the gap between industry and academia; why there needs to be greater representation of marketers on boards; the key trends to look out for in 2020 including the shift in focus back from digital to traditional marketing channels; and the key drivers indicating there is a need to lift the level of professionalism in Australia.
Why join the AMI Community?
With the largest network of marketers in Australia, we provide value to our members through:
Professional recognition
Networking opportunities
Access to insights and thought leadership
Keep updated with key marketing trends and insights on the AMI Marketing Voice blog, members-only AMI Content Library and Member Connect, a FREE Learning & Engagement Hub designed to help AMI Members stay connected, engaged and inspired.
Complimentary Professional Indemnity Insurance
For marketers who operate a consultancy business, the Australian Marketing Institute offers a complimentary Professional Indemnity Insurance from Association Insurance Australia (AIA).
For Career Starters
Your successful marketing career starts here!
The Australian Marketing Institute opens doors for emerging marketers when it comes to networking and employment opportunities so they can kick start their career, set themselves apart and get real marketing experience. From Student Membership and Mentoring Program to Marketing Course Accreditation, Endorsement & Recognition, the AMI supports young marketing talent in developing their marketing capabilities.
News
Highlights
The latest updates from our community
Australian Marketing Institute Wins Gold at the Australian Event Awards 2020 | 22 October 2020
The AMI has taken home the Best Event Training and Education award at this week’s Australian Event Awards: the premier awards program that recognises great events and achievements, not only in their field or sector, but across the entire Australian events industry. AMI was awarded the accolade in recognition of its bespoke Virtual Event Best Practice training program created alongside Indonesia’s Ministry of Tourism and Creative Economy (MOTCE) to support the country’s events industry in strengthening its ability to deliver digital events during COVID-19.
Winners Announced for 2020 AMI Awards for Marketing Excellence
The Australian Marketing Institute (AMI) has announced the winners for the 2020 AMI Awards for Marketing Excellence at this year’s virtual award ceremony. In its 39th year, the Marketing Excellence Gala celebrates hundreds of individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices.
Australian SMEs get access to free marketing resources courtesy of the Australian Marketing Institute
The Australian Marketing Institute (‘AMI’) has launched a new online marketing training hub that will offer free and convenient access to practical marketing resources for Australian businesses impacted by COVID-19. Known as the SME Marketing Hub (‘Hub’), it supports Australian SMEs recovering from COVID-19 by offering applied marketing tips and connecting them with professional marketers to help guide and shape their marketing activities.
2021 MAJOR CORPORATE MEMBERS
2021 MAJOR SPONSORS & TRUSTED PARTNERS


Suite 220, 117 Old Pittwater Road, Brookvale NSW 2100 Australia
1300 721 778
2021 ACCREDITED AND ENDORSED MARKETING COURSES

At MIT, they encourage bold, independent thinking and offer the highest quality academic experience to stretch you. You’ll thrive on plenty of autonomy to direct your own learning, with our tutors on hand to challenge your ideas. The small class sizes mean you enjoy more contact time with tutors, plus support whenever you need it to get the best out of your studies. Their versatile degrees will prepare you for a wide range of careers, from marketing strategy, advertising and media planning & buying, to sales, PR, marketing research and analytics. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

At La Trobe, they offer the highest quality academic experience coupled with a strong emphasis on industry and career connections. Having co-developed a Career Ready Advantage program with distinguished employers you’ll receive expert advice so you can map your career path and develop the skills, experience and connections you need to achieve your goals. The versatile degree taught by ground breaking researchers, industry leaders and experts will provide a platform that allows professionals to thrive in their respective degrees. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

At USQ, their supportive environment and student focused commitment to learning will allow you to thrive. You’ll have plenty of autonomy to direct your own learning as study options give you the flexibility to choose when, where and how to study. Being a leader in online and blended education USQ is the perfect place to develop your marketing skills both practical and theoretical. In the final year of study the marketing major provides you with the opportunity to complete professional work experience, where you’ll work with an organisation to complete a project final year, this is a core advantage in the process of employability. The Marketing major within the Bachelor of Business and Commerce is accredited by the Australian Marketing Institute (AMI) and students are eligible for credit towards becoming a Certified Practising Marketer (CPM) upon completion.

At Victoria university the globally recognised and multi-faceted learning approach creates an environment to inspire greatness. Work placements and programs with industry partners provide practicable skills to enhance employability and smaller classes allow for focused learning and better results. They also provide Flexible study options to cater for your individual needs. Gain a competitive edge in your studies by challenging yourself in a community that strives for academic and sporting excellence. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

Expand your learning capabilities with industry informed teaching and degrees that are aligned with the latest industry trends and demands. UniSA is a young and confident university, boldly taking on the needs of a changing world. Having invested 400m into a range of buildings, libraries and sporting facilities they are committed to providing a well-rounded student experience. This includes emphasis on events, entertainment, sports, clubs, student gyms and chill spaces across all campuses, so if you are serious about your career and setting yourself apart UniSA is the university for you. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).
101 Currie St, Adelaide SA 5001
(08) 8302 6611

The University of Newcastle stands as a global leader distinguished by a commitment to equity and excellence. Our degree programs are internationally recognised. Our research is world-class and diverse and our partnerships and collaborations drive innovation. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

-Bachelor of Marketing & Media -Bachelor of Commerce (Marketing Management) -Bachelor of Commerce (Marketing and Consumer Insights)
At Macquarie, you are equipped for a professional career in marketing management. With the acknowledgement that the consumers are the driving force behind any marketing organisation, units in the major cover gathering information on consumer needs and the the marketing environment. To satisfy those needs, you are trained to use the tools a marketer will use, the extended marketing mix. Lectures include the latest developments in marketing theory illustrated with examples of best marketing practice from Australia and major economies overseas.Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

Melbourne Business School’s Master of Management (Marketing) provides foundation training in a variety of business and management disciplines and specialist training in marketing. It enables graduates to develop, implement and control integrated marketing programs, work closely with managers in other functional areas; and pursue a career in marketing management. The course focuses on the means by which organisations attract and retain customers, and covers many aspects of marketing, including marketing strategy, customer behaviour, relationship marketing, branding and international marketing. AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).
Parkville VIC 3010
(03) 9035 5511

The Master of Marketing program builds on the foundation of marketing which includes good communication and critical and analytical thinking. This is where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications. The course gives you the flexibility to keep yur options open for after the completion of your studies. You can contribute to the field by pursuing a higher degree in research and, thereby improving the way we think about marketing. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

RMIT’s marketing degrees focus on developing skills, knowledge and practices that are linked to industry expectations. You will experience this first-hand in core and elective marketing courses, by examining case studies, and through opportunities to work in industry or on real industry-based projects. The three-year program combines core business studies with specialist marketing courses and the option to choose additional sequences of study, including advanced specialisations in marketing, or courses in other business or related disciplines. AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

At Monash, every step is taken considering that the world is ever-changing and this change is what drives the marketing world. Develop a keen sense of what makes brands tick with a well balanced combination of formal and informal methods. Interact with the best of the industry and take a cue from their experiences. This course will will give you the freedom to unleash your creativity with a logical head on your shoulders. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

Be a business leader of tomorrow and study at Deakin to gain a wealth of business knowledge and skills through course material, internships and international experiences. Diversify your skills by studying the practical and theoretical frameworks that underpin great marketing in a graduate or postgraduate. Marketing course accredited by the Australian Marketing Institute. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).
221 Burwood Highway Burwood VIC 3125 Australia
+61 3 9244 6100

At Flinders, you learn how to research, identify opportunities and communicate effectively with consumers. Build skills in new disciplines, such as social media marketing and e-business. Get real-world work experience and build networks through work placements and projects. Understand the principles of market research, target markets, pricing strategies, and the importance of advertising and promotion. Internal course accredited by the Australian Marketing Institute. Succeed in your studies with mentoring and specialised tutor programs. These will help you learn practical business skills and how to analyse data in order to develop marketing strategies across all sectors of the economy. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).
Sturt Rd, Bedford Park South Australia 5042
+61 8 8201 3911

With QUT, you will develop marketing management skills as they apply to a business with a practical focus on the identification of opportunities and threats in domestic and international industries; the development of marketing strategies, tactics and plans for such opportunities and threats; the ability to implement and monitor marketing strategies, tactics and plans and their effect on the organisation; and the consideration of new theories, concepts and techniques in marketing management. With regular seminars and other plethora of opportunities to interact with the industry professionals, you get an invaluable insight into the industry. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

The number of marketing professionals is expected to grow strongly over the next few years, opening up to approximately 50,000 jobs. With competitive environment, you seriously need to set yourself apart from fierce competitors from top universities. Undertaking the AMI accredited university programs (AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program) will fast track your study pathway to becoming a Certified Practising Marketer (CPM).

Edith Cowan University (ECU) provides the ideal learning environment for people who want to reach their potential. ECU courses are developed in consultation with industry, and teaching staff have extensive industry experience and networks. It’s why ECU students can expect placement opportunities, fieldwork, practicums and networking events as part of their studies. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

This course is suitable to those with well developed communication skills wishing to up-skill to apply for higher roles or to return to the workforce after a break. You will learn to analyse and evaluate data from a variety of sources, to promote the products and services relevant to your orgnisation and to develop and implement marketing using digital communication. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

Get In Touch
If you have any enquiries, please feel free to contact the AMI Membership Team, using the form below or on (02) 8256 1654.