The requisite organisation for
Professional Marketers

With the largest network of marketers across the country, the Australian Marketing Institute has been supporting the career progression of members and advancing the marketing profession since 1933.

Develop your career and enhance your expertise together with a collaborative network of professional marketers from across the country who share upstanding qualities of integrity, ethics, trust and experience.

Be Supported. Stay Connected. Be Inspired.
Learn more about AMI’s 2020 Membership Offers

COVID-19 Update and AMI Response >>

AMI’s 2020 EOFY Sale

Now is the time to invest in your marketing career and join the ever growing community of marketers in Australia! Save 25% off Corporate Membership until the 31st of July 2020. 

OFFER EXTENDED FOR NEW CORPORATE MEMBERS UNTIL 31 OF JULY 2020!

Simply add 2020EOFY discount code to your member application form!

AMI Member Connect

AMI Member Connect is a  FREE Learning & Engagement Hub designed to help AMI Members stay connected, engaged and inspired.

Learn in your own way, in your own time while being supported by your peers from the marketing community. Take advantage of a range of free members-only content available on the platform for you to invest in your skill development.

Live Webinars

Lunch-break webinars with world class presenters on a variety of topics to assist in your professional development.

Prediction Series Livestream Chats

The 2020 AMI Prediction Series has been reformatted to an online, interactive discussion available to AMI members nationwide.

Podcasts

AMI’s directory of the best business and marketing podcasts in Australia. Explore insights and interviews with marketing thought leaders.

Ask AMI

Get access to real insights and answers from AMI’s community of marketing professionals in the Ask AMI community forum.

Webinars On Demand

Didn’t make the live event? Take advantage of a range of  past webinar recordings available on demand. 

Livestreams On Demand

Miss the live event? Gain valuable knowledge from the industry’s most engaging marketing thought leaders online, in your own time.

Content Library

Find valuable resources on award-winning campaign case studies, industry reports, in AMI’s curated library of resources.

Online Tutorials

Tune into bite-sized online tutorials delivered by a selection of AMI’s expert facilitators.

Certified Practising Marketer (CPM)

Trust Mark of a Marketing Professional

The CPM title is the trust mark of a professional Marketer. It is earned through ethical behaviour, depth of experience and currency of knowledge.

The Certified Practising Marketer (CPM) designation is the only peak professional benchmark of its kind for Marketers in the Asia-Pacific Region. The CPM title officially recognises both formal education and the successful application of your marketing knowledge and skills in practise.

Professional Development for Marketers

Maintain your competitive advantage

Do you want to learn more about marketing or seek to improve your marketing skills in specific areas? AMI training offers a large range of short and long-term training courses with the flexibility of being online or in-class. This ensures you have the most relevant and up-to-date information at your fingertips at each stage of your marketing career.

Our Story

The Australian Marketing Institute has been supporting progress in the careers of our members and advancing the marketing profession since 1933. We deliver this through accreditation of tertiary courses, training programs and events. We celebrate marketing excellence through our Awards program.

2020 AMI Board Conversations

The Australian Marketing Institute AMI Board Directors discuss how AMI is bridging the gap between industry and academia; why there needs to be greater representation of marketers on boards; the key trends to look out for in 2020 including the shift in focus back from digital to traditional marketing channels; and the key drivers indicating there is a need to lift the level of professionalism in Australia.

Why join the AMI Community?

With the largest network of marketers in Australia, we provide value to our members through:

Professional recognition

Raise your professional status with the Certified Practising Marketer CPM designation.

Networking opportunities

There are many ways to get involved in the AMI community, with events for marketers at each stage of their career, CMO round tables, conferences, mentoring opportunities, special interest groups, online forums and more.

Access to insights and thought leadership

Keep updated with key marketing trends and insights on the AMI Marketing Voice blog, the members-only AMI Content Library and through subscribtions to industry publications, such as B&T Magazine, Marketing Mag and CMO Magazine.

Complimentary Professional Indemnity Insurance

For marketers who operate a consultancy business, the Australian Marketing Institute offers a complimentary Professional Indemnity Insurance from Association Insurance Australia (AIA).

For Career Starters

Your successful marketing career starts here!

The Australian Marketing Institute opens doors for emerging marketers when it comes to networking and employment opportunities so they can kick start their career, set themselves apart and get real marketing experience. From Student Membership and Mentoring Program to Marketing Course Accreditation, Endorsement & Recognition, the AMI supports young marketing talent in developing their marketing capabilities.

News
Highlights

The latest updates from our community

How marketing can drive growth through turbulent times

Every business around Australia, and indeed the globe, is feeling the unprecedented impacts of COVID-19. Some will be fighting for survival; most will be reconfiguring longstanding business models to adapt. As we move through this together, the role of marketing should play an even more critical role in the business.

COVID-19: IMPORTANT AMI Update and Response

As concerns about the spread of COVID-19 increase in light of the advice from the Australian Government regarding large scale events, we’re reaching out to the community to let you know that we have put in place precautionary measures to preserve your health and safety. >>

2020 AMI Marketing Excellence Showcase marks a new era for the Industry in Australia

The AMI Marketing Excellence Showcase provides the opportunity to promote, recognise and celebrate brilliance in the marketing community. With awards submissions open until 1 May 2020, the showcase is the chance for marketers to get the acknowledgement they deserve as being at the top of their profession

2020 MAJOR CORPORATE MEMBERS 

2020 MAJOR SPONSORS & TRUSTED PARTNERS

Redback Connect
Redback Connect
Redback Connect: Webcasting | Professional Online Events
Redback Connect helps Australian and New Zealand organisations connect across distance in two ways. We provide convenient and innovative tele, web and video conferencing services to help your teams communicate and collaborate. We also design and deliver high quality digital events from concept to completion for your marketing and training teams including webinar programs, studio broadcasts and live streaming.
The Growth Faculty
The Growth Faculty
Thought Leaders & Live Events
Bringing you the latest thinking and ideas to help you grow and reach your full potential
The Growth Faculty

Suite 220, 117 Old Pittwater Road, Brookvale NSW 2100 Australia

1300 721 778

2020 ACCREDITED AND ENDORSED MARKETING COURSES

Melbourne Institute of Technology
Melbourne Institute of Technology
AMI Accredited Courses:
-Bachelor of Business (Marketing)
-Bachelor of Business (Digital Marketing)

At MIT, they encourage bold, independent thinking and offer the highest quality academic experience to stretch you. You’ll thrive on plenty of autonomy to direct your own learning, with our tutors on hand to challenge your ideas. The small class sizes mean you enjoy more contact time with tutors, plus support whenever you need it to get the best out of your studies. Their versatile degrees will prepare you for a wide range of careers, from marketing strategy, advertising and media planning & buying, to sales, PR, marketing research and analytics. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

288 La Trobe Street, Melbourne, VIC 3000

+1800 198 123

La Trobe University
La Trobe University
AMI Accredited Courses:
-Master of Marketing
-Master of Digital Marketing Communications
-Bachelor of Commerce (Marketing Major)
-Bachelor of Business (Marketing Major)
-Bachelor of Business (Marketing)
-Bachelor of Business (Event Management / Marketing)
-Graduate Diploma in Digital Marketing Communications
-Graduate Diploma in Marketing
-Graduate Certificate in Digital Marketing Communications
-Graduate Certificate in Marketing

At La Trobe, they offer the highest quality academic experience coupled with a strong emphasis on industry and career connections. Having co-developed a Career Ready Advantage program with distinguished employers you’ll receive expert advice so you can map your career path and develop the skills, experience and connections you need to achieve your goals. The versatile degree taught by ground breaking researchers, industry leaders and experts will provide a platform that allows professionals to thrive in their respective degrees. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

Plenty Rd & Kingsbury Dr, Bundoora VIC 3086

1300 135 045

University of Southern Queensland
University of Southern Queensland
AMI Accredited Course:
-Bachelor of Business & Commerce (Marketing)

At USQ, their supportive environment and student focused commitment to learning will allow you to thrive. You’ll have plenty of autonomy to direct your own learning as study options give you the flexibility to choose when, where and how to study. Being a leader in online and blended education USQ is the perfect place to develop your marketing skills both practical and theoretical. In the final year of study the marketing major provides you with the opportunity to complete professional work experience, where you’ll work with an organisation to complete a project final year, this is a core advantage in the process of employability. The Marketing major within the Bachelor of Business and Commerce is accredited by the Australian Marketing Institute (AMI) and students are eligible for credit towards becoming a Certified Practising Marketer (CPM) upon completion.

West St, Darling Heights QLD 4350

+61 7 4631 5315

Victoria University
Victoria University
AMI Accredited Course:
-Bachelor of Business (Marketing)

At Victoria university the globally recognised and multi-faceted learning approach creates an environment to inspire greatness. Work placements and programs with industry partners provide practicable skills to enhance employability and smaller classes allow for focused learning and better results. They also provide Flexible study options to cater for your individual needs. Gain a competitive edge in your studies by challenging yourself in a community that strives for academic and sporting excellence. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

Ballarat Rd, Footscray VIC 3011

(03) 9919 6100

University of South Australia
University of South Australia
AMI Accredited Courses:
-Bachelor of Business (Marketing)
-Bachelor of Marketing & Communication

Expand your learning capabilities with industry informed teaching and degrees that are aligned with the latest industry trends and demands. UniSA is a young and confident university, boldly taking on the needs of a changing world. Having invested 400m into a range of buildings, libraries and sporting facilities they are committed to providing a well-rounded student experience. This includes emphasis on events, entertainment, sports, clubs, student gyms and chill spaces across all campuses, so if you are serious about your career and setting yourself apart UniSA is the university for you. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

101 Currie St, Adelaide SA 5001

(08) 8302 6611

The University of Newcastle
The University of Newcastle
AMI Accredited Courses:
-Master of Marketing
-Bachelor of Business (Marketing)

The University of Newcastle stands as a global leader distinguished by a commitment to equity and excellence. Our degree programs are internationally recognised. Our research is world-class and diverse and our partnerships and collaborations drive innovation. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

University Dr, Callaghan NSW 2308

+61 2 4921 5000

Macquarie University
Macquarie University
AMI Accredited Course:
-Bachelor of Commerce (Marketing)

At Macquarie, you are equipped for a professional career in marketing management. With the acknowledgement that the consumers are the driving force behind any marketing organisatio, units in the major cover gathering information on consumer needs and the the marketing environment. To satisfy those needs, you are trained to use the tools a marketer will use, the extended marketing mix. Lectures include the latest developments in marketing theory illustrated with examples of best marketing practice from Australia and major economies overseas.Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

Balaclava Rd, Macquarie Park NSW 2109

+61 2 9850 7111

The University of Melbourne
The University of Melbourne
AMI Accredited Course:
-Master of Management (Marketing)

Melbourne Business School’s Master of Management (Marketing) provides foundation training in a variety of business and management disciplines and specialist training in marketing. It enables graduates to develop, implement and control integrated marketing programs, work closely with managers in other functional areas; and pursue a career in marketing management. The course focuses on the means by which organisations attract and retain customers, and covers many aspects of marketing, including marketing strategy, customer behaviour, relationship marketing, branding and international marketing. AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

Griffith University
Griffith University
AMI Accredited Course
-Master of Marketing

The Master of Marketing program builds on the foundation of marketing which includes good communication and critical and analytical thinking. This is where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications. The course gives you the flexibility to keep yur options open for after the completion of your studies. You can contribute to the field by pursuing a higher degree in research and, thereby improving the way we think about marketing. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

Parklands Dr Southport, Qld 4215

+61 7 3735 7111

RMIT University
RMIT University
AMI Accredited Courses:
-Master of Marketing
-Bachelor of Business (Marketing) (Applied)
-Bachelor of Business (Marketing)
-Graduate Certificate in Marketing

RMIT’s marketing degrees focus on developing skills, knowledge and practices that are linked to industry expectations. You will experience this first-hand in core and elective marketing courses, by examining case studies, and through opportunities to work in industry or on real industry-based projects. The three-year program combines core business studies with specialist marketing courses and the option to choose additional sequences of study, including advanced specialisations in marketing, or courses in other business or related disciplines. AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

124 La Trobe St, Melbourne VIC 3000

+61 3 9925 2260

Monash University
Monash University
AMI Accredited Course:
-Bachelor of Marketing

At Monash, every step is taken considering that the world is ever-changing and this change is what drives the marketing world. Develop a keen sense of what makes brands tick with a well balanced combination of formal and informal methods. Interact with the best of the industry and take a cue from their experiences. This course will will give you the freedom to unleash your creativity with a logical head on your shoulders. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

Wellington Rd, Clayton VIC 3800

+61 3 9905 4000

Curtin University
Curtin University
AMI Accredited Course:
-Bachelor of Commerce (Marketing)

WA’s largest and most culturally diverse university with Australia’s third largest international student population.
The Bachelor of Commerce is Curtin Business School’s principal course and an internationally recognised business qualification. It offers you a large and comprehensive range of business specialisations and aims to give you transferable skills and knowledge; be it verbal and interpersonal communication, critical thinking or problem-solving, negotiation and time management. This course acknowledges that marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services. As a result, all these skills will translate into you, the graduates who are under their tutelage. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

Curtin University

Kent Street, Bentley, Western Australia 6102

+61 8 9266 9266

Deakin University
Deakin University
AMI Accredited Courses:
-Bachelor of Commerce (Marketing)
-Department of Marketing Bachelor of Marketing (Psychology)

Be a business leader of tomorrow and study at Deakin to gain a wealth of business knowledge and skills through course material, internships and international experiences. Diversify your skills by studying the practical and theoretical frameworks that underpin great marketing in a graduate or postgraduate. Marketing course accredited by the Australian Marketing Institute. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

221 Burwood Highway Burwood VIC 3125 Australia

+61 3 9244 6100

Flinders University
Flinders University
AMI Accredited Course:
-Bachelor of Business (Marketing)

At Flinders, you learn how to research, identify opportunities and communicate effectively with consumers. Build skills in new disciplines, such as social media marketing and e-business. Get real-world work experience and build networks through work placements and projects. Understand the principles of market research, target markets, pricing strategies, and the importance of advertising and promotion. Internal course accredited by the Australian Marketing Institute. Succeed in your studies with mentoring and specialised tutor programs. These will help you learn practical business skills and how to analyse data in order to develop marketing strategies across all sectors of the economy. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

Queensland University of Technology
Queensland University of Technology
AMI Accredited Courses:
-Master of Business (Marketing)
-Bachelor of Business (Marketing)
-Graduate Certificate in Business (Marketing)

With QUT, you will develop marketing management skills as they apply to a business with a practical focus on the identification of opportunities and threats in domestic and international industries; the development of marketing strategies, tactics and plans for such opportunities and threats; the ability to implement and monitor marketing strategies, tactics and plans and their effect on the organisation; and the consideration of new theories, concepts and techniques in marketing management. With regular seminars and other plethora of opportunities to interact with the industry professionals, you get an invaluable insight into the industry. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

2 George St, Brisbane City QLD 4000

+61 7 3138 2000

The University of Queensland
The University of Queensland
AMI Accredited Courses:
-Master of Business (Marketing)
-Master of Business (Marketing) Advanced
-Master of Business (Advertising)
-Master of Business (Advertising) Advanced
-Bachelor of Business Management (Marketing)
-Bachelor of Business Management (Advertising)

The number of marketing professionals is expected to grow strongly over the next few years, opening up to approximately 50,000 jobs. With competitive environment, you seriously need to set yourself apart from fierce competitors from top universities. Undertaking the AMI accredited university programs (AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program) will fast track your study pathway to becoming a Certified Practising Marketer (CPM).

St Lucia QLD 4072

+61 7 3365 1111

University of Technology Sydney
University of Technology Sydney
AMI Accredited Courses:
-Master of Marketing
-Bachelor of Business (Marketing)
-Graduate Certificate in Marketing
-Graduate Diploma in Marketing

Propel your academic and professional development at UTS; Australia’s most innovative and forward-thinking university. The marketing course combines theory and practical elements with a core focus on innovative and creative thinking. This will allow you to thrive in a modern age marketing environment as the philosophy is that business leaders need to think differently. Learn how to understand consumer wants and needs and transform these into consumer satisfaction, value and profits. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

15 Broadway, Ultimo NSW 2007

+61 2 9514 2000

Edith Cowan University
Edith Cowan University
AMI Accredited Courses:
-Master of Marketing & Innovation Management
-Bachelor of Commerce (Marketing)
-Bachelor of Marketing, Advertising & Public Relations

Edith Cowan University (ECU) provides the ideal learning environment for people who want to reach their potential. ECU courses are developed in consultation with industry, and teaching staff have extensive industry experience and networks. It’s why ECU students can expect placement opportunities, fieldwork, practicums and networking events as part of their studies. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

270 Joondalup Drive Joondalup WA 6027

+61 8 6304 0000

TAFE NSW
New South Wales (NSW) TAFE Commission
AMI Endorsed Programs:
-Statement of Attainment (SOA) in Marketing Analytics and the Customer Experience

This course is suitable to those with well developed communication skills wishing to up-skill to apply for higher roles or to return to the workforce after a break. You will learn to analyse and evaluate data from a variety of sources, to promote the products and services relevant to your orgnisation and to develop and implement marketing using digital communication. Graduates of an AMI Accredited Tertiary University Program, AMI Endorsed VET or Industry Program, or AMI Recognised MBA Program are on a fast track pathway to becoming a Certified Practising Marketer (CPM).

The University of Melbourne Melbourne Business School
The University of Melbourne Melbourne Business School

200 Leicester St, Carlton VIC 3053

+61 3 9349 8200

Get In Touch

If you have any enquiries, please feel free to contact the AMI Membership Team, using the form below or on (02) 8256 1654.

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