Masterclass. eCommerce Fundamentals08 Feb, 2024 - 12:30PM - 4:30PM
This workshop is designed for marketers, eCommerce specialists and digital all-rounders who are looking to understand the essential pillars and fundamentals of eCommerce in more depth.
- Identify which elements of your product are key for the product page.
- Leverage your point of difference and key brand traits online.
- Learn which metrics to consider when making decisions and analysing performance.
- Learn what to cover in your eCommerce roadmap and how to ensure your strategies and metrics of success support your business goals.
SEO Masterclass14 Mar, 2024 - 12:30PM - 4:00PM
This masterclass is based on over 25 years of search engine research and successful SEO for clients.
- How to use AI such as ChatGPT To Supercharge Your SEO – New Section!
- Case Studies: Websites That Have Run Successful SEO Campaigns
- Competitor Analysis - Marketers will absolutely love this
- Tools of the Trade - We will show you how you can use tools to gain valuable insights
Masterclass. Present Like a Pro22 Feb, 2024 - 12:30PM - 1:30PM
With more people than ever before WFH, we are now experiencing the ‘Virtual Vagues’. Fatigue arising from the sameness of virtual meeting after virtual meeting. The ability to share your message, collaboratively problem solve, steer decision making and gain buy in from stakeholders is vital.
- 7 Step Process for planning and delivering presentations.
- Simple On-Camera Techniques to best engage your audience.
- Effective use of slides to positively impact and engage your audience.
- A simple framework to demonstrate and drive value in the first 5 minutes of every call or meeting.
- AMI Marketers’ Competency Framework
- Worldclass Curated Training
- Recognition of your career: Certified Practising Marketer
AMI Marketers’ Competency Framework
Become the marketing expert the industry wants, with the Australian Marketing Institute’s Marketers’ Competency Framework which maps out 25 competencies to be a successful marketer today across 5 levels of proficiency and all the skills required at each level.
The framework will enable you and your marketing team to identify and pursue personal development goals and accelerate your career progression. Our curated courses align with the framework, so you can easily identify those relevant to your own personal and teams’ development plan.
Nowhere else in Australia can you get access to such a comprehensive career growth resource.
Worldclass Curated Training
Spearheading you to the front of the pack, at Australian Marketing Institute, our marketing courses focus on core competencies from marketing competencies such as insights, strategy, digital, social media and communications to management and people competencies such as financial acumen and leadership.
Progressing you through every stage of your career, our marketing training provides the courses and support to keep you at the head of your game. Educating marketers, through training and professional development, our end goal is to make you a professionally recognised leader in your field.
Steering you to the forefront of the group, we aim to supercharge your career and ensure you remain relevant and confident to deliver.
Recognition of your career: Certified Practising Marketer
The Certified Practising Marketer (CPM) designation is the only peak professional benchmark of its kind for Marketers in the Asia-Pacific Region. The CPM title officially recognises both formal education and the successful application of your marketing knowledge and skills in practise.
Please submit below details!
At Blackmores, we are immensely proud of our longstanding partnership with the Australian Marketing Institute. As a corporate sponsor, we have cultivated a strong relationship with the AMI that has not only bolstered our focus on building capability withing the marketing community but has also become an invaluable source of additional training, development and connection for our global Blackmores marketing community. In my role as a CMO and as an AMI Certified Practicing Marketer, I appreciate the vital role that continuous learning and strategic partnerships play in developing and delivering business outcomes and the AMI is one of our key relationships.
The partnership with the Australian Marketing Institute has been instrumental in enhancing ANZ's in-house Marketing Capability Program and Academy. It has enabled our team to connect with industry peers, fostering a sense of community and collaboration to drive the industry forward. Additionally, it provides access to valuable insights and thought leadership that further enrich our marketing capabilities. Through initiatives like the AMI Mentoring Program – Emerging Marketers and Certified Practising Marketers (CPM) accreditation, our marketers are not only advancing their skills but also recognising and celebrating leadership and innovation in the field. This collaboration is a critical step forward in our journey to build a next-gen modern marketing team.
Kate Young, Mentor, CPM
As a CPM I love that other senior marketing professionals instantly know that I "speak their language", and clients can have confidence in my depth of expertise, strong track record, and ongoing commitment to remaining at the cutting edge of a rapidly evolving profession.
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Feel inspired, connected, and confident in your marketing career with the Australian Marketing Institute.
Our training covers everything from the core of branding to the details of SEO, with a healthy dose of real examples thrown in. Providing training and celebrating marketing excellence, we’ve built a community that knows how to thrive. Learn more about what we are doing in the world of marketing by following us on LinkedIn.
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