<span>Ignite</span> your<br/> marketing brilliance

Ignite your
marketing brilliance

Building Brands Foundations 1 - Brand Principles

04 Apr, 2024 - 12:30 PM - 4:30 PM AEST

This masterclass will provide members and learners with an understanding and appreciation of core marketing principles that (1) need to be in place to build a strong brand with a unique and relevant positioning and (2) will help them build a distinctive personality.

  • What is a brand and why it is important to all marketing streams and the broader commercial team.
  • Brand Purpose - when to have one and when it may not be relevant.
  • Brand Architecture - hierarchy frameworks and brand structure for growth.
  • Brand Positioning - why is it important, how is it developed and how is it maintained.
  • Mental and Physical availability - what are they and how do they build brands.
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Building Brands Foundations 2 – Building Your Brand House

05 Apr, 2024 - 12:30 PM - 4:30 PM AEST

This masterclass will give you the knowledge and tools you need to make the choices that will shape your Brand House and the confidence of knowing when and how to apply it.

  • Brand House – what it is and why it is important.
  • Building the Brand House - target customer, features and benefits, key discriminator, brand values, brand character and brand essence.
  • Applying the Brand House - how it is used to build a brand that will stand the test of time.
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Building Brands Foundations 3 – Building a brand strategy and marketing plan

12 Apr, 2024 - 12:30 PM - 4:30 PM AEST

This masterclass will walk you through the key steps of developing a brand strategy and marketing plan. From understanding the market, retail environment and competitive set through to making the hard choices about what you must do vs could do, this is an important step that will inform all elements of the brand mix to optimise mental and physical availability.

  • Issues and Opportunities - setting the context of category, competitor, company, channel, customer and shopper.
  • Must Win Battles (MWB) - prioritise the 3 year strategic imperatives to deliver growth objectives.
  • Objective Setting - SMART business and marketing objectives.
  • Jobs To Be Done (JTBD) - focus the next 12 - 18 months with targeted work streams to unlock each MWB.
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Membership

Membership

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Training

Training

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Knowledge Hub

Knowledge Hub

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Events

Events

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AMI Marketers’ Competency Framework

AMI Marketers’ Competency Framework

Become the marketing expert the industry wants, with the Australian Marketing Institute’s Marketers’ Competency Framework which maps out 25 competencies to be a successful marketer today across 5 levels of proficiency and all the skills required at each level.

The framework will enable you and your marketing team to identify and pursue personal development goals and accelerate your career progression. Our curated courses align with the framework, so you can easily identify those relevant to your own personal and teams’ development plan.

Nowhere else in Australia can you get access to such a comprehensive career growth resource.

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Worldclass Curated Training

Worldclass Curated Training

Spearheading you to the front of the pack, at Australian Marketing Institute, our marketing courses focus on core competencies from marketing competencies such as insights, strategy, digital, social media and communications to management and people competencies such as financial acumen and leadership.

Progressing you through every stage of your career, our marketing training provides the courses and support to keep you at the head of your game. Educating marketers, through training and professional development, our end goal is to make you a professionally recognised leader in your field.

Steering you to the forefront of the group, we aim to supercharge your career and ensure you remain relevant and confident to deliver.

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Recognition of your career: Certified Practising Marketer

Recognition of your career: Certified Practising Marketer

The Certified Practising Marketer (CPM) designation is the only peak professional benchmark of its kind for Marketers in the Asia-Pacific Region. The CPM title officially recognises both formal education and the successful application of your marketing knowledge and skills in practise.

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Testimonials

Ben Earl

Our association with the Australian Marketing Institute, spanning over six years, has supported our diverse marketing team with a comprehensive range of training sessions, workshops and masterclasses while providing valuable industry insights and enhanced our digital marketing knowledge.

Ben Earl

General Manager Marketing and Communications
MAB Corporation

Joanne Smith

At Blackmores, we are immensely proud of our longstanding partnership with the Australian Marketing Institute. As a corporate sponsor, we have cultivated a strong relationship with the AMI that has not only bolstered our focus on building capability withing the marketing community but has also become an invaluable source of additional training, development and connection for our global Blackmores marketing community. In my role as a CMO and as an AMI Certified Practicing Marketer, I appreciate the vital role that continuous learning and strategic partnerships play in developing and delivering business outcomes and the AMI is one of our key relationships.

Joanne Smith

Chief Brand, Innovation and Communications Officer
The Blackmores Group

Kate Young, Mentor, CPM

The partnership with the Australian Marketing Institute has been instrumental in enhancing ANZ's in-house Marketing Capability Program and Academy. It has enabled our team to connect with industry peers, fostering a sense of community and collaboration to drive the industry forward. Additionally, it provides access to valuable insights and thought leadership that further enrich our marketing capabilities. Through initiatives like the AMI Mentoring Program – Emerging Marketers and Certified Practising Marketers (CPM) accreditation, our marketers are not only advancing their skills but also recognising and celebrating leadership and innovation in the field. This collaboration is a critical step forward in our journey to build a next-gen modern marketing team.

Kate Young, Mentor, CPM

Head of Customer Centricity and Capability
ANZ

Nina Christian

As a CPM I love that other senior marketing professionals instantly know that I "speak their language", and clients can have confidence in my depth of expertise, strong track record, and ongoing commitment to remaining at the cutting edge of a rapidly evolving profession.

Nina Christian

Speaker | Mentor | Author | Strategist | Marketing | Branding | Impact

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Feel inspired, connected, and confident in your marketing career with the Australian Marketing Institute.
Our training covers everything from the core of branding to the details of SEO, with a healthy dose of real examples thrown in. Providing training and celebrating marketing excellence, we’ve built a community that knows how to thrive. Learn more about what we are doing in the world of marketing by following us on LinkedIn.

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