14Aug
6 weeks | 100 CPD points

Product Management & Strategy | Wharton

All Day

This course is structured to take you through the complete product life cycle, from concept and design to developing a comprehensive vision, incorporating customer feedback, and implementing the proper metrics for measuring performance.

From $2380
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  • The planning phase of the product lifecycle is a critical stage that sets the foundation for success. Training courses in this area equip participants with the ability to identify market opportunities, conduct thorough market research, and develop strategic plans. They learn techniques to assess customer needs, analyse competitors, and create product/service concepts that align with market demand. By gaining these skills, individuals can effectively plan and strategize the development and launch of new products/services.
  • Forecasting is another crucial aspect of the product lifecycle, and training courses provide valuable insights into this area. Participants learn how to use market data, historical trends, and predictive analytics to forecast demand and anticipate future market conditions. By understanding forecasting techniques, professionals can make informed decisions regarding production capacity, inventory management, and resource allocation, ensuring efficient operations and minimizing risks.
  • In conclusion, training courses focused on the product lifecycle provide individuals with the necessary knowledge and skills to effectively manage the planning, forecasting, production, and marketing aspects of a product or service proposition. These courses empower professionals to make informed decisions at each stage of the product lifecycle, ensuring successful new product development and product/service launches. By investing in training and education, individuals and organisations can enhance their capabilities in managing the product lifecycle, leading to increased competitiveness and profitability.