01Jan
16 Hours | 64 CPD Points

eCommerce

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in eCommerce.

From $595
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  • Courses cover the fundamentals of channel marketing, including the role of intermediaries, channel selection, partner relationship management, and measuring channel effectiveness. It also explores different channel strategies and provides practical insights for developing and managing successful channel marketing programs.
  • Our advanced course details how it’s crucial to optimise Brands distribution by strategically expanding your reach to create growth for your business.
  • One effective approach is to evolve from a single or multichannel strategy to an omnichannel strategy. This means integrating all available channels, both online and offline, to provide a seamless and cohesive customer experience. By doing so, you can meet changing customer needs and preferences while maximising your brand’s visibility and accessibility.
  • By utilising omnichannel marketing techniques, you can effectively communicate your brand’s value proposition across multiple touchpoints, build strong customer relationships, and drive growth for your business.